Welcome to OnTheEdge. An insider's e-review of select beauty industry conferences featuring on-the-edge trends, technologies, products and treatments. The most intriguing details of the conferences are captured and delivered to you in OnTheEdge, so you stay "in-the-know" without having to be "on-the-go".

Did you miss OnTheEdge - IECSC, New York - April 2008? Here's the IECSC Highlights:

. TheTherapeuticEdge: Hormonal Innovations

. TheInnerEdge: Evolving Beauty Trends

. TheConsciousEdge: All That's Good

Click here to sign up for OnTheEdgeannual subscription and receive IECSC, NY - April 2008 review

Upcoming features in OnTheEdge:May 2008 - The MakeUp Show, New York

Enjoy this gratis issue of EdgeNotes,

Cherie Buziak, Owner-Consultant:cherie@beautyedgeinc.com BeautyEdge LLC, innovative product developmentOnTheEdge, beauty industry conference reviews:e-review archivesBE in the news:ABC newsroom OnTheEdge Subscription

TheInterGen.Touch: Fusing The Gender Gap

BE attended the 4th annual Glammy Awards on May 8, 2008. What is a Glammy Award??? It’s a special recognition given by GlamourGals to young women who make a difference in the lives of mature women living in senior living facilities. Award categories are: Innovator Glammy, Smile Maker Glammy, Motivator Glammy, Role Model Glammy, Go Getter Glammy and Trail Blazer Glammy.

GlamourGals, GG a non-profit organization founded by Rachel Doyle, was born in memory of Rachel’s grandmother who passed away in a nursing home. GlamourGals, coined “GG” brings teens and the elderly together to create smiles that span generations! The young women of GG, organize chapters, make appointments to visit the senior facilities and provide complimentary facials and make-overs. GG is the only national program that focuses on creating teen leaders through service with the seniors in life care communities and has more than 50 chapters throughout seven states.

The results of GG? The fusion of Gender Gaps...the sharing of a "healing" and comforting touch...the creation of intimacy through conversation and laughter...the sharing of legacy through wisdom...the sustainable creation of leadership and self-confidence in young women.

Is your company a cosmetic beauty manufacturer? If yes, please consider sponsoring GG with cosmetic products to be used during the makeovers, or contribute financially to support the chapters. Contact Rachel Doyle, President and Founder: rdoyle@glamourgals.org

THE REFLECTIVE EDGE: Thoughts

Everyone deserves to feel special no matter what their age! While attending the awards program BE questioned . . . how can the beauty industry support and create product opportunities for these two widely-gapped generations? . . . what are the specific personal care products needed for this senior-seasoned generation, and how do we make them accessible and affordable? . . . is it time to jump on the bandwagon of opportunity and provide senior-spa services to the life care communities? . . . see www.sarahcare.com, . . . and what about the younger generation, is there a new way to introduce cosmetics to this blooming generation with social philanthropy on their minds?

WHAT'S NEXT?

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June 2008 - BE will be attending IECSC Las Vegas. Would you like a customized review on IECSC Las Vegas while saving time and travel expenses?

Customized reviews are available created for your specific project needs.Contact Info@beautyedgeinc.com

Customized reviews can include: . Search and purchase of unique aesthetic benchmarks. . An in-depth review of dermatology, plastic surgery, medi-spa and spa services/procedures. . Starter concepts developed around evolving trends.

BE in the news - ABC>> Click here to read full article ( Linked editorial written by Jaime Bedrin )

BEAUTYEDGE CONNECT: Resources and Links

Do you need: . A customized and targeted review on a specific conference that you cannot attend? . Innovative product development using the newest technologies or ingredients? . Creative brand development or re-positioning?

Contact Info@beautyedgeinc.com and get the "edge" on all of your product innovation needs.

THE TREND EXPEDITION: Something New

Occasionally, developing new concepts with an element of intrigue can lead to an unexpected creative block. Stepping outside of a normal day to day work environment and routine helps spur creativity and brings a new perspective to the development process and finished product.

BE tried something new for creative inspiration by leading a trend expedition through ABC Carpet & Home located in NYC, NY. This store is a sight were we like to gain fresh ideas for product concept development and visualize how trends are translated into beauty care, self-care, and home goods.

An expert team of beauty industry associates from the marketing, research, technology and product development arenas that are also members of a Networking/Trend group founded by “Amy Marks-McGee” - Trendincite LLC** - gathered at the store.

Here was our mission! Explore the first floor of ABC Home with this question in mind: What is the "one" statement trend that the store is expressing?

It is evident that Social Consciousness is a key trend with global attentiveness towards impoverished societies and global warming. However, we are seeing an evolvement to this trend from our explorations.

**"Trendincite LLC specializes in custom-designed guided trend excursions to inspire creativity for new product development.

TOP 5 EVOLVING TRENDS

Spiritual mysticism, ancient, philosophical influences explored; searching for a spiritual “hero”.
A journey of self-discovery; a sense of revelation; expanding the mind.
Inner self-care, inner-healing, searching for peace.
Product benefits that tap into an emotional “feel good experience” accompanied by a physical “well-being” feature.
Earthly mysticism expressed through natural materials; crystals, woods, incorporating indigenous ingredients into everyday living.

THE REFLECTIVE EDGE: What's Next?

After our exploration we had a very interesting round-table discussion on our findings.Not surprisingly, we came up with more than 1 big idea. Precious “nuggets of thoughts” were expressed that propelled the conversations to travel deeper into worldly issues.

Some thoughts:

Does a world in conflict create a human need to fill an inner restlessness, or a lack of peace and well-being? Could this be one reason why Spirituality and inner-healing are strong trends? What type of product experience can be developed to provide release from this inner distraught?

Being an Explorative culture, how has the "Mind-expansion" era of the 60's come full circle to the "Escapism" trend of today? Who are our spiritual “heroes”? What do we seek now to expand our minds? What types of personal care products can support mind expansion?

Given the emotional pull to "influence" consumers on how they use their spending dollars to support indigenous and poorer countries, do the product purchases truly benefit the artesians of that culture? What else can be done?

With these questions in mind, here are some product ideas we found...

THE PRODUCT EDGE: What's in store?

Social Consciousness: Supporting impoverished countries. Beaded jewelry selections available at the store emphasize a support for women from impoverished countries. Sales help the tribes and townships to create economic stability and empowerment.

>> beadforlife>> leakey

Self-Care, Global Care: An emotional and physical “feel good” factor: Pangea Organics utilizes ingredient stories to enhance the user's lifestyle and well-being experience, inspiring body and mind to return to a restored state. The post consumer packaging is so friendly that it can be planted back into the earth.

Active and suggestive purposes of ingredients are used:

Green Tea: Antioxidant, Nutrient Rich, Restorative . Mint: Cooling, Refreshing, Focusing . Rose Petal: Cell regenerating, Hydrating, Soothing.

>> Pangea

Spiritual Mysticism: Searching for spiritual heroes. The focus is on spirituality and wholeness with Ganesh statues from India to books on eastern Zen philosophies and interior designs.

Ganesh description - One foot is in the ground the other is elevated symbolizing local and non- local transcendence; imminent in this world and not of it; time bound and timeless all at the same time.

A Journey of Self: Expanding the mind, looking through layers of self. Consumers may be looking for something more than what is existing today; making emotional room for line extensions among various products that they already use.

Earthly Mysticism: Incorporating the outside to the inside. Home goods with a tactile experience are featured, with focus on textures, colors and patterns from the outdoors.

Lots of greens, browns, tans and natural neutrals: Variety of cork, wood, pottery, and glass products . Animal prints, insects, snakes and birds . Monochromatic themes

Healing crystals influence individual characteristics: Chalcopyrite – perception . Pyrite – light . Agate – grounding . Calcite – energy & intuition

Do you need: A customized and targeted review on a specific conference that you cannot attend? . Innovative product development using the newest technologies or ingredients? Creative brand development or re-positioning?

Contact Info@beautyedgeinc.com and get the "edge" on all of your product innovation needs.

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