THE INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE

BE attended the International Esthetics, Cosmetics and Spa Conference (IECSC) held at the Javits Convention Center in New York City on March 6-8, 2011. This conference is one of three held nationally. Attendees of the IECSC conferences can expect to be exposed to the latest treatment products and a first hand education on spa, wellness and medi-spa techniques.

Sifting through hundreds of booths, brand seminars and presentations, BE found hidden themes and trends that were essential takeaways from the conference. We hope you enjoy these discoveries as much as we did! Feel free to let us know your thoughts at info@beautyedgeinc.com

*Trae is a professional makeup artist and one of the founders of the cult beauty brand, Three Custom Color Specialists. She currently provides brands with product development and brand messaging services and covers the beauty and lifestyle beat for Whaleshark Media (McClatchy, deals.com and retailmenot.com).

Top 3 Current Spa Treatment Trends presented by Bryan Durocher*

LED Treatments provides a non-invasive procedure that activates skin cells with pulses of low-level, non-thermal light energy. LED light energy helps rejuvenate aging or damaged skin.

Indigenous Signature Treatments introduces locally grown produce that are incorporated into the spa's menu. For example, in the northwestern United States, a rejuvenating berry body treatment could feature locally harvested, freshly pulverized huckleberries.

Anti-Cellulite Treatments are highly popular in Europe and reducing cellulite is a top concern treated with various applications like ultra-sound, caffeine wraps and expanding modalities to address the adipose tissue.

Top Consumer Trends 

Transumers - Think of creating memories and experiences for customers. The shift is from consumer to transumer. They want something they can reminisce about.

Premiumization - Think of big ticket items and the next step above luxury. Spa goers are paying premium prices for medi-spa treatments; they want the premium products to extend the treatment results.

SnackCulture - Think of instant gratification. As attention spans become shorter and shorter consumers look for 15 minute services. Offer In and Out treatments specific to targeted areas like eyes, lips or specific skin concerns.

Tryvertising - Think of the power of groups. People go where there is a crowd, Pop Up kiosks are on the rise. People want to experience the product. People are willing to come in and try something but are not locked into specific advertising for the specific product introduction.

Time Compression - Think of no time to talk, text, facebook, early to rise, late to bed. People want at-home time saving products, the quicker the better; 5 minute regimens.

Status Skills - Think exclusivity. It's much more exclusive than mass luxury brands. It's not Chanel, not Vuitton. Consumers want something unique that is not easily attained. Offer Limited Edition or anniversary items.

*Bryan Dourocher is the author of Wakeup Live the Life You Love in Beauty, an expert for Health Journal TV, Life and Leisure TV, and contributor to NBC South Florida Today and the founder of Durocher Enterprises. Bryan was named in 2008 one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry Magazine.

THE INNER EDGE: Holistically Cleansed

Spring Clean your Mind and Skin with PhytoEnergy.Celmonze (Paris) just launched their Holistic Beauty Wellness brand in the United States. This 30 year old company is dedicated towards breakthrough skin discoveries and innovation is key with multi-dimensional formulas for every beauty need.

For over-stressed and undernourished skin, Celmonze's extraordinary Exotic PhytoEnergy treatment helps onboth inner well-being and outer radiance giving the body and soul rejuvenation. This total mind and skin treatment is enriched with effective ingredients like Ginkgo Biloba and Panax Ginseng.

The four color Exotic PhytoEnergy Treatment includes:

• Red Therapy to energize skin, promote a positive and strong mind and recharge the spirit.
• Orange Therapy to enhance a youthful skin and to promote a happy and bright mind with a cheerful spirit.
• Green Therapy to detox skin, soothe and calm the mind and to create a harmonious spirit.
• Purple Therapy to relieve irritated skin, ease and inspire the mind and to liberate the spirit.

Benefits:

• Mind, soul and spirit are well relaxed.
• Potent herbal extracts revive skin’s defense and immune systems.
• Herbal oils erase tired lines leaving skin smooth and supple.

THE TREATMENT EDGE: De-pigmenting

Rhonda Allison from PCA states that hyperpigmentation is the most common concern to skin of color, referencing studies showing that up to 86% of ethnic women struggle with this issue.

The 3 most common forms of hyperpigmentation and recommended treatments:

1. UV induced hyperpigmentation: Discoloration caused by sun exposure. Treatment: sun protection.

2. Hormonally induced hyperpigmentation (melasma): Skin affected by melasma, or a discoloring of the skin, contains increased melanin, melanocytes and melanosomes. Treatment: products with exfoliating or brightening properties.

3. Post-inflammatory hyperpigmentation (PIH): This is the result of any type of inflammation. This is most commonly acne-related and displays significantly more inflammation in Ethnic skin than in Caucasian. Treatment: anti-acne products

About PCA Skin: A leading clinical skin care company in the development of professional chemical peels and advanced topicals for nearly 20 years, PCA SKIN was the first cosmeceutical company to provide scientifically researched daily care products and professional treatments to the medical and clinical aesthetics markets.

THE 24/7 EDGE: It's Beautiful

For round the clock skin care,Mark Lees' latest intro's feature a duo set of super hydrators infused with ceramides. One for day and one for night.

A Beautiful Day is a state-of the art lipid-infused moisturizer for dry and dehydrated skin and is enhanced with protective SPF-30 Broad Spectrum Sunscreen. It's wonderful silky feel is perfect to be worn alone or used under makeup.

A Beautiful Night is a moisture replenishing treatment to be used at night for dry skin and is infused with lipids, hydrators and antioxidants. Skin wakes up more hydrated, smooth and younger looking.

Mark Lees, Ph.D., M.S. an award-winning speaker and product developer, is one of the country's most noted skin care specialists and has been quoted and interviewed by Glamour, Shape, Teen, Self, The Miami Herald, The Associated Press, and NBC News. Mark specializes in acne and aging skin, and is the author of Skin Care: Beyond the Basics.

THE MANLY EDGE: Not A Raw Score

How does a man maintain his youthful appearance? The same way a woman does! Proper skin care starting at an early age. A balanced diet and exercise help too.

Skin care is not a RAW deal when it comes to men. RAW has a full range of skin care products specific to men's needs.What's different with men's skin? Lower pH levels, thicker skin texture, more sebum and male skin cells carry fewer antioxidants resulting in more and deeper facial lines and hyper-pigmentation.

According to RAW, men have wanted to participate in the youth revolution for years. They just didn’t have the green light from the world of ‘macho’. An acceptable attitude of using skincare combined with a “being cool” identity has been taking place with men who want to look their best. They want those few essentials that are going to produce results. The brand focuses on simplicity and created several products that pull double duty.

RAW is scientifically formulated to use the power of raw organic minerals, plants and biotech ingredients. The product range follows a Raw Skin Method of product use. A.M. products focus on benefits to restore, rebuild and protect. P.M. products focus on benefits to renew and replenish. A shave cream and an acne treatment product are in development.

Men, what's your score?

Your hair score that is! Today, hair loss and hair thinning affects an estimated 75% of all men. As clients turn to beauty professionals in the salon, spa and hair replacement industries, they want to know the status of their hair loss and if the products they are using to promote hair growth are actually working. How to achieve this? HairCheck !

What makes HairCheck technology revolutionary is that it works as the first line of defense against hair loss. It has the ability to simultaneously measure both the number of hairs per square cm. of scalp, and the diameter of those hairs and display them as a single value called the Hair Mass Index (HMI).

Hair stylists can clinically evaluate if the client’s score is moving up, indicating growth or down, indicating loss. HairCheck enables hair professionals to manage hair loss and hair breakage and can help determine if the client is shedding, thinning or balding and recommend appropriate over the counter products to help volumize hair. If the over the counter products do not achieve the level of success that is desired, the stylist can then recommend the client to see their dermatologist for a proactive verses reactive course of action against thinning hair or balding.

MORE NEWSLETTERS FROM BEAUTYEDGE ARCHIVES

• BLUSH STOP New York City, NY May 17-18, 2009
• FOOD, SCIENCE AND BEAUTY New York City, NY February 24, 2009
• GLAMOURGALS - BEAUTY FAVORITES & INSPIRATION NYC November 22, 2008
• A "PEEK" AT THE MAKEUP SHOW - New York City, May 18, 2008
• GLAMMY AWARDS - New York City, May 5, 2008
• TREND EXPEDITION - ABC HOME - New York City, April 2008
• QVC BEAUTY BASH - West Chester, PA, April 6, 2008
• MAKE UP IN NEW YORK - What's New?

THE MAKE UP SHOW NYC

Beauty Expert Trae Bodge* representing BE attended The MakeUp Show in NYC.  The MakeUp Show was created and co-produced by The Powder Group and Metropolitan Pavillion.  They started the show together in 2005.  This year's show was held on May 16-17, 2010  .

Beauty tips, application techniques, artist must-haves and color technologies were shared by celebrity makeup artist Randy Mercer, Director Business Development and Artist relations for Makeup Forever, Kevin Bennett, and International Communications Director for Cover FX, Wanda Longo. 

Here's the Scoop on what she found...

THE DO's AND DON'Ts OF BRIDAL MAKEUP

by Kevin Bennett

Do:

. Start with eyes first in case there is necessary clean-up from the eye shadow or liner. You never want to disturb the concealer and foundation once they are applied. . Use shades on brides that have natural skin tones as their base. Even if you are using a pink or peach, the color should contain some level of beige so the color does not look artificial. . Use a powder in a similar shade over any liner on the eye to ensure that "if one wears off, the other will remain. A good insurance policy", says Kevin. . Highlight with a light champagne/peach tone under the eyes and along the upper cheek bone to deflect light from dark circles, and to direct attention to the center of the face. . Apply lip liner all over the lips, then coat the lips with a shimmering powder. . Activate the color with lip gloss for long lasting color.

Don't:

. Use greys on a bride - with the flash of cameras, greys will inevitably make a bride look tired. . Use individual false lashes on a bride, as one may drop off over the course of the day and leave the eyes looking uneven. Strip lashes are better. Be sure to trim them so they look natural. . Use water-based foundation for brides - water-based formulations do not wear long enough. He recommends a silicone formulation as the ideal.

THE CULT EDGE: Artists' Secrets Shared

Cover FX's Wanda Longo presented a seminar addressing HD correction techniques utilizing Cover FX products.   Cover FX is a Canadian company, whose products were created in a skin clinic in Toronto to address the needs ofpatients with severe skin issues. The range consists of foundations, concealers, primers and mineral powders. The products are available in a variety of formulations for different skin types and all of their products have therapeutic benefits.

Wanda demonstrated how to cover a tattoo (or spider veins on the face or body) and provided the following tips: . Do not prime first.  Use the Cover FX concealer or a highly-pigmented concealer that is much lighter than the natural skin tone. . Pat a thin layer of concealer onto the skin with a brush or sponge. . Set with powder. Apply a thin layer of a shade that matches the skin, patting it in. Repeat if necessary. >>www.coverfx.com

Celebrity Makeup Artist Randy Mercer presented Kit Essentials: Cult Items for Every Artist's Kit on behalf of Alcone. Randy has worked on everyone from Barbra Streisand to Tina Fey. Randy's approach is "Makeup that lives well on the face and stays put".   Randy is a big fan of the faux face lift, so he demonstrated the Mark Traynor Face Isometric Beauty Band and the Traynor Face/Neck Lift tapes and bands on an older model to show how to temporarily remove years from the face.   Randy explained and demonstrated his signature "horseshoe" blush technique that makes the blush appear like the color is "coming from within the skin".

1. Apply powder blush in a horseshoe shape, the bottom of the U curving around the apples of the cheeks.

2. Fill in the U with a brighter cream blush, blend with a brush and set with powder.  

More tips and tricks:

. For long-lasting liner, use waterproof mascara with a fine brush to line the eyes - Randy's favorite is Maybelline Waterproof Great Lash.   . Use a clear vitamin stick - Randy's favorite is Mark Traynor's - blended with lip liner to create long-lasting lip color. He prefers the Visiora pencils in the nude tones.   . Apply a concealer last so it does not need to be touched up after eye shadow fallout (see Kevin Bennett's similar tip above).   . Use taupe eye shadow on everyone.   . Individual lashes are great for natural, but well-defined eyes - always set them with waterproof mascara.   . Always set makeup with powder. Randy recommends Visiora PC compact powder.   >>www.alconeco.com

THE TECHNO EDGE: Innovations in Color

Face Atelier has (literally) hundreds of products, so there is something for everyone.  Here are some of their notable problem solvers:   Lip Lock -   a clear shellac that locks in lip color. Lip Putty -  a clear balm that is used under lipstick to fill in fine lines. Transforming Gel - can be blended with any loose or pressed powder product (including shimmers), transforming it into a long lasting paint for the face or body.   >>www.faceatelier.comBeauty for Real is a new brand founded by veteran makeup artist Leslie Munsell. Beauty for Real launched with one essential lip pencil, which is for all skin tones and a collection of long-lasting plumping lip glosses that are infused with marine collagen, grape seed and green tea extracts, aloe vera and avocado oils. The glosses come equipped with a light and mirror for easy application anywhere. A new, non-smudging mascara equipped with the same handy light and mirror has also just been launched.

Youngblood is another collection with something for everyone. Youngblood is a mineral line that is known for minerals done well. They offer foundations (loose and pressed powder and liquid), mineral primer, concealer, bronzer, blush, eye shadow, the works. Their newest addition, Hi-Def Hydrating Powders in White and Warmth (a must for darker skins), are some of the softest powders out there.

The Mehron Makeup Celebre Pro HD concealer has 16 shades, divided into 4 color families: Light, Medium, Medium Dark and Dark. The formulation is enriched with Aloe, Pomegranate and Vitamin E. Mehron is a Pro line with a broad collection of tools, body paints, glitters and special effects kits.

Trae Bodge is a 20 year beauty industry veteran who, in addition to being a freelance beauty and lifestyle journalist, consults with beauty companies on color product development and establishing brand voice.  Trae is currently at work on a series of practical beauty how-to books. Trae can be reached at traeconsults@gmail.com

MORE NEWSLETTERS FROM BEAUTYEDGE ARCHIVES

• HBA 2010 - WHO SHE IS -WHAT SHE WANTS
• SPA & RESORT EXPO - THE MEDICAL AESTHETICS CONF. NYC, September 20-22, 2008
• INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE - Las Vegas, June 2008
• THE MAKEUP SHOW - New York City, May 2008
• INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE - New York City, April 2008
• QVC's BEAUTYBASH - West Chester, PA, April 6, 2008
• THE SPA & RESORT INDUSTRY - CorneliaDaySpa, New York City, March 2008
• THE SPA EXPERIENCE - SpaFinder, New York City, October 2007
• THE INTERNATIONAL CONFERENCE OF ESTHETICS AND SPA - Philadelphia, October 2007

THE MAKEUP SHOW NYC

BE attended The Makeup Show NYC on May 17th-18th and learned the latest trends in blush... With the summer months approaching, what looks better than a glowing complexion, so we decided to ask the experts the best ways to blush.

THE BLUSHING EDGE: Why We Flush

When we get embarrassed, excited or aroused, the blood vessels directly under the facial skin enlarge allowing for a greater amount of blood flow to the skin. The result is a natural looking flush, one that make-up artists, make-up users and make-up manufacturers try hard to emulate with a variety of blush shades and formulas. Ever notice the rosy glow of a child playing outside, the pretty warmglow on your cheeks when someone special whispers in your ear or the natural flush you get when you laugh? That perfect color makes us look youthful, natural and fresh and that's what can be achieved with the proper blush.

THE COLOR EDGE: The Importance of Blush

Many women skip blush all together which is one of the biggest beauty mistakes according to the pros at the makeup show. Nothing makes a woman look more radiant than the right application of blush. Blush adds warmth, brightness and a natural-looking glow to the complexion just as blushing the natural way does.

Why then do so many women skip the blush step during makeup application? The myriad of formulas textures and shades leave some women bewildered, while the proper way to apply blush trips others up. But no worries - with the help of our friends at The Makeup Show, BE brings to you some foolproof tips and tricks on perfect blush application.

THE TEXTURED EDGE: Finished Look

Pressed Powder Blush has come a long way since the days of Dallas and Dynasty when a mauve colored stripe of blush lined the faces of many an 80's super-model. While powder blush used to offer a flat one-dimensional color that was hard to blend and lookedunnatural, today's powder blushers often contain several colors swirled or baked together. According to the pros at MAC, the result is a more natural looking cheek color that adds dimension and reflects light imparting a glow like nature intended. Pressed powder blush works great over liquid or mineral foundation and can work for all skin types. For the most natural just flushed look, look for a pressed mineral blush, ‘baked' technology or a compact containing complementary colors that can be blended together. Swirl powder blush over the apples of the cheek and then sweep up to the hairline and blend.

Loose Mineral Blush offers the benefits of good for your skin minerals while adding luminosity to skin. The MakeUp Experts at the makeup show suggested mixing 2 colors toachieve a glow that best mimics a natural flush and added that using a bit of pink on top of a bronze shade really gives the most natural sun-kissed look. When going for the bronze look, do remember to brush a bit of blush along the jaw line, forehead and the bridge of your nose, places where the sun naturally kisses your skin.

Cream Blush can be perfect for dry skin and for those looking for a dewy fresh finish. Our friends at Stila say the key here is to blend well to avoid a heavy look. And the pinker/rosier the shade the better to stay on the apple of the cheeks or risk looking like a baked lobster.

Gel or Blush Tints are perfect for oily skin and great for use on bare skin. The pros at Smashbox warn that these formulas tend to dry quickly so you'll have to blend quickly to avoid a blotchy stain, but when done correctly, your skin looks as if it is glowing from within. These blushes do give a pop of color to the cheek but since they are translucent, the look is clean and natural.

Too much flush? - don't worry the experts at Youngblood shared this tip with us If you applied too much, just dust a bit of translucent powder to tone down the color.

So ladies, this season don't skip the blush - summer is a great time to flaunt gorgeous radiant skin enhanced by just the right blusher.

MORE NEWSLETTERS FROM BEAUTYEDGE ARCHIVES

• FOOD, SCIENCE AND BEAUTY New York City, NY February 24, 2009
• GLAMOURGALS - BEAUTY FAVORITES & INSPIRATION NYC November 22, 2008
• A "PEEK" AT THE MAKEUP SHOW - New York City, May 18, 2008
• GLAMMY AWARDS - New York City, May 5, 2008
• TREND EXPEDITION - ABC HOME - New York City, April 2008
• QVC BEAUTY BASH - West Chester, PA, April 6, 2008
• THE INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE - New York March, 2011
• MAKE UP IN NEW YORK - What's New?

GLAMOUR GALS - BEAUTY FAVORITES & INSPIRATION

BE attended The GlamourGals Leadership Training Institute at Helen Mills, NYC on Saturday, November 22, 2008. We spent some time with the young ladies of GlamourGals coined "GG" and the organization's founder, Rachel Doyle.

GlamourGals is a non-profit organization that brings teens and the elderly together to create smiles that span generations! The young women of GG, organize chapters throughout the U.S., make appointments to visit the senior facilities, and provide complimentary facials and makeovers to a "senior" generation of women.

During our visit, we got the scoop on this one day training and the vision of GG from Rachel Doyle. We also had a fantastic opportunity to ask questions from 105, 11-19 year old GG's about their preferred beauty products. Here they are:

GG's 6 Beauty "Favorites"

1. Favorite facial cleansing product form......Creamy Cleanser

2. Favorite, "can't live without" facial skin care product...Moisturizer with SPF

3. Favorite facial product skin care benefit.....Clears Acne

4. Favorite lip product form...Lip Gloss

5. Favorite fragrance scent....Soft Floral

6. Favorite way to purchase cosmetics...Friend's Recommendation

EdgeNote:

moisturizer with healthy skin benefits, lip balm, fruity fragrances and shopping at drugstore's were close contender favorites.

THE LEADERSHIP EDGE: Gearing Up for Success

The Leadership Training Institute

What is it?

A day centered around three key learning points.

The first is anecdotal skill building. A group of leading beauty industry panelists and speakers bring concepts and ideas to life and present real examples of how they apply communication skills. These inspirational speakers become role models for the GG volunteers.

Second, is actual presentation skills. GG works hard to make sure that a majority of the volunteers are actively participating throughout the day. For example, they introduce and thank speakers, they present ideas, give speeches or share discussions in front the group. The organization also has interactive workshops where they can take the ideas that they just learned and incorporate them with their own knowledge and style and work together as a group. These two skills; presentations and group work, are essential to the work place and their future careers.

Third, the day allows the volunteers to connect and network with one another. Meeting, sharing and working with others is important for volunteers because GG knows that volunteering can be difficult sometimes. If a girl knows that there is a network of other girls they can connect with in those situations, it will help them continue. For their future, learning to network and meet new people is important to successful business skills.

Ayana, one of the GG's, told us about how inspiring it is to make an older person smile and that it gave her an "awesome feeling". The women at the nursing homes always ask when the girls are coming back and are so grateful for the friendships that are made.

THE FUTURE: Growth

What does the future hold for GG? For almost a decade now, GG has experienced exponential growth which has doubled in size over the past couple of years. As an organization looking to create a sustainable future, GG is working on instituting programs that allows its volunteers to continually build their skills and retain its volunteers.

GG hopes to grow to 1,000 volunteers by year end 2009.

THE INSPIRATION....

As we absorbed all of the excitement and experiences that impact the world of the GlamourGirls, we thought...What inspiration can we draw from GG and their influence on the elderly and their cosmetic favorites?

... could there be room for a modern fruity fragrance enhanced by a classic scent just waiting to be made into a GG signature fragrance?...and, perhaps a GG "cult" sheer gloss wearable by young and mature women?...let's not forget about a light moisturizer with sun protection which can be beneficial to women of all ages.

Either way, all three products would be a great success with young girls and mature women. Don't you think it's about time a cosmetic product can satisfy such a wide range of women?

To learn more about GlamourGals, please visit glamourgals.

A PEEK AT THE MAKE UP SHOW

BE attended The Make Up Show, NYC held at the Metropolitan Pavillion in NYC on May 18-19, 2008.  The only trade show for makeup professionals of it's kind, it's co-produced by Metropolitan Events & Production. 

BE arranged an exclusive interview with makeup artist James Vincent, who has worked in all mediums of make-up including magazines, runways and television. His client list includes Good Morning America, The Today Show, CNN, Fuse, MTV, BBC and BET.  Nylon magazine and WWD have named James as the "makeup artist to watch".

Did you miss The Make Up Show? Click here to subscribe to OnTheEdge e-review:

FEATURED IN THE REVIEW

~ Top 5 Fall/Winter 08/09 Color Cosmetic Trends - James Vincent

~ TheVisualEdge:  Innovative Color Launches

~ TheExclusiveEdge:  Make Up Artists Tips and Tricks Revealed

~ TheTexturalEdge:  Myths and Truths from leading makeup artists on Mineral Make Up, Airbrushing and HD Make Up

Latest trends, tips and color technologies were also shared by Eve Pearl, 5 time Emmy award winning, celebrity makeup artist, David Klasfeld, print, runway and film Make Up Artist CEO and Creative Director of OCC, Trae Bodge co-founder of 3 Color Custom and Lori Taylor, Pro Artistry Manager at Smashbox.

Click here to subscribe - The Make Up Show e-review

THE MAKEUP EDGE: A Peek At The Show

James Vincent, Make Up Artist

Innovative Cosmetic Application Tips:

• With face powder application, the size of brush matters! “ People have a tendency to over powder their face after foundation application.”  James recommends using a small face brush (he uses a crease brush) to finish the face and create a flawless look.

• His favorite finishing powder?  Make Up Forever HD powder.

• A natural looking brow is important! Use a gel liner to sketch in individual hairs.  If needed, follow with taupe shadow or pencil in the brow to create a natural look.

• James prefers to use taupe powder followed by a pencil to line the eyes.  It offers a natural shadow and creates a softer gradation of color than lining completely with a dark black line.  It also offers a guideline to follow so you don’t have to worry about making mistakes.

OCC - Lip Tricks! Like your current day lip color, but need a little more intensity for night wear? Layer a small amount of OCC’s Tarred lip balm, a black lip base color, over your favorite day lip color to intensify the look for evening wear.

>>occ

3 Custom Color - What's Old is New! Trae Bodge, Scott Catto and Chad Hayduk, the “Three” Specialists in Three Custom Color just introduced Light Brights, a lip color collection reminiscent of the 80’s dance scene.  Launched a few weeks ago, the lip colors are right on target for 2008’s Spring/Summer color season that features bold, hot, and neon-like tones.  The gleaming colors of fashion do not necessarily translate well when worn bold on skin.  Day Glo Florescents collaborated with 3 Color Cosmetics to create 4 soft, sheer, modern, playful, wearable tints. The moisturizing stains are great for all skin tones and have names that evoke the nightlife of a totally awesome decade!

>>threecustom

Smashbox:  Look for “Wicked Lovely” color story launching for the holidays.  The color story is a smouldering smokey eye paired with a rich, dark lip color.  It’s both intense, “wicked” and luxurious, “lovely” at the same time!

WHAT'S NEXT?

Subscribe here for full e-review of TheMake Up Show, NY

June 2008 - BE will be attending IECSC Las Vegas.  Save time and travel expenses with a customized review of IECSC , Las Vegas.

Contact Info@beautyedgeinc.com for more information.

Customized reviews can include:

. Search and purchase of unique aesthetic benchmarks.

. An in-depth review of dermatology, plastic surgery, medi-spa and spa services/procedures.

. Starter concepts developed around evolving trends.

BE in the news - ABC - read full article >> - Linked editorial written by Jaime Bedrin

Cherie Buziak - Session Leader - >>Register HBA - Novel Technology

BEAUTYEDGE CONNECT: Resources and Links

Do you need:

. A customized and targeted review on a specific conference that you cannot attend? . Innovative product development using the newest technologies or ingredients? . Creative brand development or re-positioning?

Contact Info@BeautyEdgeInc.com and get the "edge" on all of your product innovation needs.

INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE

BE attended IECSC, NY held at the Javits Convention Center on April 28, 2008.  This conference is one of three held nationally in the U.S.  Held in different states, each conference offers new treatment ideas, trends, and up to the minute education on spa, wellness and medi-spa techniques and products.

Evolving Treatment Trends

.

Indigenous Ingredients Novelty "Lux" Ingredients

.

Resurgence of Chemical Peels

.

Wellness: Nutraceuticals/Organics

Continuing Service Trends

. Teeth Whitening . Airbrushed Tanning

EdgeNote:

There were a number of  product brands that contained "lux" ingredients like: gold, truffles, champagne and caviar. An interesting line called Om Aroma & Co.  has taken the leap to "Sexy Green" with a luxury-organic spa and skincare collection that merges "lux ingredients" with organics. Nutraceuticals for anti-aging, complete wellness systems, and detoxifying  products are increasing their presence at the beauty conferences.  We will report more on this after attending IECSC Las Vegas, in June of this year. Innovative bath products have increased their presence as well.  For fresh ideas check out BOMB cosmetics.

THE THERAPEUTIC EDGE: Hormonal Innovations

C'ELLE. Your monthly miracle! Studies are underway to determine if collecting menstrual stem cells could be the future for developing customized anti-aging products. Cryo-Cell International, Inc.'s news release dated April 14, 2008, announced results of a study published this month in Cell Transplantation, The Regenerative Medicine Journal. The study shows that stem cells found in menstrual blood proliferate rapidly and have significant potential to develop into multiple cell types. These findings could mean that the cells have the potential to one day treat a host of diseases. The stem cells in menstrual blood, known as MenSCs, are stromal stem cells, meaning they have the capability to differentiate into important cells, such as bone, cartilage, fat, nerve and cardiogenic cells. Menstrual stem cells are easily collected by using a safe, non-invasive process in the privacy of your own home. For any woman who presently experiences a menstrual period, regardless of her age, the ideal time to participate in C'elle is clearly the present.

>> C'ELLE

Vulvare: Anti-aging for “down there”! This is not the first time BE has mentioned that there is an emerging trend on beautifying “down below”. (see OnTheEdge: 10/07/2007) Vulvare, moisturizer for external vaginal dryness, is pioneering the way for product launches that pamper this “private” area. It’s the only physician-formulated cream that contains non-irritating proteins and emollients. Vulvare is not a vaginal lubricant but a specific restorative cream for the most intimate of places. This light, yet rich cream/lotion (yes, we tried it!) is infused with soy isoflavones, soluble collagen, and plant extracts. Benefits help to combat the effects of estrogen-deprived skin and other general discomfort associated with external vaginal dryness and menopause.

>> Vulvare

Key ingredients and benefits include:

. Hydrolyzed Elastin - high in protein, toning, nourishing . Orzya Sativa; Rice Bran Oil - emollient . Soluble Collagen - hydrating . Squalane - emollient derived from olives . Panax Ginseng Root Extract - balancing . Orange Roughy Oil - softening

Vulvare was developed under the guidance of leading gynecologist and Medial Director of the Manhattan Center for Vaginal Surgery, Ronald. D. Blatt M.D., F.A. C. O. G.

>> Click here for more information on elective genital cosmetic surgery procedures.

Derma BeddingDermaTherapy… Need a good night’s sleep?! This innovative bedding has been clinically proven to show that women who suffer from hot flashes can regain a restful night’s sleep. A woven polyester-nylon blend with an anti-microbial infusion wicks wetness away from the body and disperses it within layers of the bedding so that it evaporates. The material works better than cotton and the action is similar to that of high performance athletic apparel. Antimicrobial treatment maintains freshness and eliminates odors on the fabric caused by germs and bacteria. Studies show an increased improvement over a 4-8 week period of participants characterized as poor sleepers. The conclusive studies show that DermaTherapy Fabrics can be used to dramatically enhance the therapeutic properties of bed linens, particularly as they relate to hot flashes and night sweats.

. The measure of overall sleep quality indicated that poor sleepers could regain normal sleep habits.

. Specific components of sleep quality, including subjective sleep quality, sleep latency, sleep duration, sleep disturbances, and daytime dysfunction were also significantly improved.

. Enhancements in the overall quality of life in terms of the amount of uninterrupted sleep, ability to keep cool, ability to keep dry, amount of sweating and comfort were seen after only 2 weeks of use.

>> DermaTherapy

THE INNER EDGE: Evolving Trends

Aura-Soma®Color energy to enhance your well-being. Right on target with the evolving trend of mysticism and self-discovery, Aura-Soma works with an interactive approach to color that makes positive changes in your life and helps shape your future. Although Aura-Soma has been in the U.S. for 20 years, this was the first time they have participated in IECSC, NY. The collection is touted to be the first system for spiritual awakening. The formulas are blended with the energies of herbs, essential oils, gems, crystals and pure water. Crystal and gem energies are transferred into the products through sound. Then, gold and pyramidal energies are blended to stabilize and harmonize the process. How it works: Choose four different bottles from a line-up of over 100 color combinations. From there, a trained AURA-SOMA® Practitioner can guide you through the significance of the sequence of your choices and enable a deeper investigation of each of the levels of colors and what their respective messages imply. Your chosen colors have the capacity to support you in a deeper understanding of your "soul" selves, past, present and to come. For information, copy and paste www.aura-soma.net into your browser.

>>Aura-Soma

Mesoestetic®The Chemical Peel Come Back. With the economy on the downside, signs are showing that the demand for costly cosmetic procedures will be dropping off too. Although statistics are not yet conclusive, national newspaper articles are reporting that a drop in cosmetic procedures that drew a steady income for doctors is declining. While consumers may be tightening their budgets, they still strive to look good, which may trigger a resurgence of the more affordable chemical peeling procedure.

Exfoliating peels have a long history. Fermented milk led the way to beauty rejuvenation for the Greeks, Romans, and Egyptians. Wine and vinegar came into play by the middle ages. The 1930’s saw an introduction of Phenol. TCA became the standard choice in the 1950’s. Glycolic and AHA peels surged in the 80’s and the cocktailing and modified acids found their place in the 1990’s.

Now, a new generation of the chemical exfoliating process has emerged with more choices to select from for skin conditions, benefits, and ethnicities.

Mesoestetic®, with innovative formulations from Spain, recently launched in the U.S. with a collection of 4 different pure acid chemical exfoliants at varying concentrations. Acids range from 95-99% pure, are non-buffered, and provide wound healing benefits through 2 active ingredients:

Arginine – a powerful amino acid that is naturally formed in the skin and is abundant in the connective tissue.

Glycine – naturally formed in the body to construct healthy DNA strands. Glycine in the body repairs damaged tissues.

The collection and peel benefits:

Glycolic Acid – 99% pure acid

. Naturally derived from sugar cane or rhubarb. . Concentrations 20%, 35%, 50% and 70% . Benefits: Fine lines and wrinkles, photo-aging, stimulates collagen and elastin.

Mandelic Acid – 98% pure acid

. Naturally derived from bitter almonds. . Concentrations: 30%, 40% and 50% . Benefits: Combination skin types, acne mixed with photo-aging, good for sensitive skin and skin of color.

Salicylic Acid – 99% pure acid

. Naturally derived from wintergreen or willow bark. . Concentrations: 10%, 20% and 30% . Benefits: Excellent for oily, acne prone complexions and some cases of rosacea.

Lactic Acid – 95% pure acid

. Naturally derived from fermented milk. . Concentrations: 30%, 40% and 50% . Benefits: Mature, wrinkled skin, helps hydrate skin, stimulates collagen and elastin.

>>Mesoestetic®

THE CONSCIOUS EDGE: All that's Good

Sophyto™ -healthy skincare for life™ So healthy, so effective, so eco-conscious, Sophyto focuses on the health of the skin as opposed to claims of “time-travel in a tube”. Just launched in the U.S.,  this heavily endorsed eco-lux premium skincare brand is the first professional certified organic skincare collection to receive the coveted UK Soil Association certificate and licensing. Requirements for the stringent licensing are that the formulas have to contain a minimum of 95% certified organic ingredients. The brand also holds a multitude of additional licenses/certifications/symbols including biodegradable ingredients, vegan, ERP, and the compact for safe cosmetics.

The goal of Sophyto is to educate consumers to not just accept a company’s word that their range is organic or natural; instead, the goal is to encourage consumers to look for certifying symbols and license numbers on packaging and understand what types of ingredients are being used

Prohibited ingredients: petrochemicals, triclosan, hydrogenated fats, mineral oils, hexane and similar solvents, non-organic or synthetic fragrances and colors, polysorbates, ethanolamides, alkyl sulphates and alky ethyl sulphates, parabens.

Prohibited processes:  genetic modification, ethoxylation, hydrogenation, sulphonation, ionizing radiation, solvent extraction except with water, ethanol, glycerin, CO2, nanotechnology.

From start to finish the product development process utilizes eco-efficient practices;  components are recyclable and all waste generated at the U.K. manufacturing site is biodegradable and/or shipped to a special recycling facility that ensures that wastes are sanitized and odors contained.  Development was created and led by Karen Sinclair Drake along with a select team of chemists who specialize in green science.

>>Sophyto

Rain,created for living…by hand.  Experience a stunning collection of indigenous spa and soap products with luxury appeal!  Rain, the brand name, offers  multiple groupings of personal care products produced in Africa. The line-up includes African Rain, Avocado,Marula and Rooibox, Savannah and Wild Cotton. The African Spa products incorporate acurative value of many of Africa’s indigenous plant products that grow in the abundance of the African soil, such as kalahari melon, baobab and wildeals. The plant products are harvested and fairly traded by small rural producers who are party to environmental management and fair trade charters. The human touch is visible in all of the products and is what makes them precious.  Everything is handmade, infused with passion, love, laughter, and hope that contributes to Africa’s work opportunities, skills training, income, and a better quality of life.

>> Rain 

Dr.’s REMEDY™ Healthy polish for nails!Dr.’s REMEDY™Healthy polish for nails! This collection of enriched nail colors are the only over the counter formulas  created by two podiatrists.  The premise of the development for the polish was to create safe and nourishing products with natural occurring anti-fungal ingredients. The formulas are  free from formaldehyde, DBP, and Toluene.   Added ingredient benefits are;  Vitamins C and E for healthier skin and nails, wheat protein to help with moisture binding and to naturally increase shine, tea tree oil to help provide antiseptic and anti-fungal benefits, and garlic bulb extract which contains allicin, a powerful antibacterial, anti-fungal and antiviral agent to help kill germs. Users who have tried the polish say that the formulas wear just as well as their salon polish. The current color collection contains 5 colors and 1 topcoat.  A base coat is in development and a French kit is due to launch June 1, 2008.

>>Dr's. Remedy

QVC's BEAUTYBASH

THE EXCITEMENT: An Exhilerating Experience

BE had "coveted" access to the limited release tickets of QVC's BeautyBash held at QVC's headquarters in West Chester, Pennsylvania.

Rumor has it that 2,000 tickets were released to the public for sale, and sold out within 24 hours. Why such a quick sellout? Because QVC has faithful viewers and purchasers who are "brand loyal". Plus, QVC taps into the consumer's emotional product use experience. So they keep coming back for more!

What exactly is a QVC BeautyBash?

From BE's perspective, QVC's BeautyBash is a high energy extravaganza with a keen resemblance to "going trick or treating" for cosmetics...what more could a cosmetic diva ask for? Upon entrance to QVC's studio building, attendees receive a big, sturdy, recyclable bag, a floor plan, a survey, and a check-off list of brands in attendance at the Bash.

Once inside the exhibit hall, attendees are free to investigate all brands. They find out about the latest and greatest promotions on their favorite products,...receive "super-sized" or full sized samples of products...learn skin, color, fragrance and haircare "tips" and have the chance to meet and speak with their favorite beauty-brand celebrity.

In essence, the BeautyBash provides a Sensoround experience for the consumer. She is exposed to textures, scents, and vibrance that reinforce an emotional and intellectual connection. Intimacy with a product or brand is created and leads to brand-loyalty and repeat purchases.

While attending the BeautyBash we asked ourselves . . . what else is creating the excitement and the draw? . . . what makes this event so appealing that people will actually post an ad on Craig's List to search for tickets and gain entry? . . . Is it the free samples? . . . Is there some hidden value about the products?...Is it because the consumer gets to "rub shoulders" with the "celebrity" founders and makers of the beauty products? (even we couldn't resist having our photo taken with our favorite Mally.)

While most of the answers to the above questions are YES, the important aspect that BE captured was that the consumer's trust and loyalty are re-enforced at such events.

Is there something here to be learned as product development marketers? . . . something that we can capture and use to develop intriguing brands and promote our own beauty products? Perhaps, . . . .!!

5 Tips for building brand loyalty

1. Make an emotional and intellectual connection to the consumer. 2. Deliver high value for the customer. 3. Create a high touch, low tech experience. 4. Package fun, intrigue and identity from a consumer use perspective. 5. Provide simple to understand product information.

*****News to share from brands we visited...

THE SKIN CARE EDGE: New Launch

Actifirm: Face Firm Face Firm is the newest product from Actifirm launching late Spring.  Targeted to 40 + women - Face Firm utilizes Actifirm's exclusive mushroom extract.  After just one application, Face Firm improves the appearance of superficial fine lines and wrinkles and helps to make skin feel firmer.

The following key technologies of Face Firm are proprietary, patented and trademarked:

Actimatrix - a patented formula that includes Mucor Meihei mushrooms.

Actisea 100 - a combination of concentrated extracts from select marine algae and the inner gel of Aloe barbadensis Miller.

Actifirm Ultra - the main ingredient in Face Firm; a combination of extracts from rosemary, cornflowers and Gotu Kola.

THE COLOR EDGE: New Launch

DuWop: Cheek VenomThey've done it again! 10 years after the launch of LipVenom, DuWop has created a cheek formula with stunning results. We had a personal application of DuWop Cheek Venom from Cristina B. herself! Applied with fingers, it glides on skin with a light, satiny-smooth texture and contains long-wear pigments for day-long lasting color. Benefits of the blush helps to firm, tighten and condition skin through a blend of silicones, hyaluronic acid and essential oils. Available in two shades. Sidewinder, a gorgeous nude flush, and Diamondback a hot coral pink.

>>duwop

THE FRAGRANCE EDGE: An Anniversary

Tova: Tova Signature.  Who was the first woman to sell over 10 million bottles of fragrance to-date? Tova!  And,  she is celebrating the 25th Anniversary of her first fragrance Tova Signature (created by Manheimer Inc. a division of Kerry Group). Nominated for the 2008 Fragrance Hall of Fame at this year's FIFI awards, the fragrance is as relevant for women today as it was 25 years ago. It defined a category...clean sensuality, in a time when heavy hit- you- in- the face fragrances were being launched (think Giorgio). With a high concentration, 28.5% fragrance, notes include; Crisp bergamot, jasmine absolute, lavender, sandalwood and clean, sensual musk.

>>tova

THE BRANDS EXHIBITED

100% Pure Actifirm Arcona Bare Escentuals Borba Bourjois BriteSmile Caudalie Clarisonic Clinique DDF Diane Young Dr. Denese Dr. Goldfadden DuWop Facial Concepts Frederic Fekkai Joan Rivers Beauty Joey NY Jonathan Product Juara Juice Beauty Kate Somerville Kinerase Laura Geller L'Occitane Lorac Mally N.V. Perricone M.D. Nick Chavez Ojon Olivella Peter Thomas Roth Philosophy beauty Pink Sugar Prescriptives ProStrong QVC Insider Raw Color Redpoint Skyn Iceland Smashbox Sue Devitt Tarte Tova Beauty Tricia Sawyer Wen by Chaz Dean

THE SPA EXPERIENCE

THE SPA EDGE: A Sensoround Experience

BE visited “The Spa Experience” exhibition presented by SpaFinder at Grand Central's Vanderbilt Hall.  We indulged in treatments, and took a deep dive to explore the more “fascinating” Spa’s represented.  We asked ourselves … What is it that spa customers seek, and we as beauty marketers need to provide in product or service? ... BE’s answer: a “sensoround experience” … an overall feeling of health and well-being ... escapism … inner-peace and healing … adventure and most important ... individuality.  Here’s our Top 7 Spa Choices reflecting a “sensoround” experience.

BE's TOP 7 SPA CHOICES

Ojai Valley Inn & Spa - Ojai, California – Discover your own artistic talents!   The newly opened artist's cottage at Ojai Valley Inn & Spa brings you in contact with local artists. Here,  you can discover and release your artistic talents in pottery, painting, drawing, wreath making, and papermaking.

The new apothecary is a special workplace where guests blend fresh herbs and  essential oils to create lotions and potionsfor their own personal use.  You can also stroll through the gardens and hand pick herbs and flowers to create a customized floral water distillatewith micro molecules of essential oils.  The applications are suitable for; skin care, hair care, personal care, and baby care, as well as culinary and household uses. Guests can golf, enjoy soothing and rejuvenating spa treatments, and engage in local events from the surrounding community.

» Ojai Valley Inn

RanchoLaPuerta - Tecate, Baja California, Mexico  - How can you be off the court and still on your game?! All inclusive, RanchoLaPuerta Resort offers a signature massage class called Release and Mobilize using tennis balls as  massage apparatus.   The class is taught seven days a week by fitness instructor Nathan Briner.  See link for simple techniques that you can use yourself.  Our favorite is “aching feet massage” . Click here to download step-by-step massage directions.

» RanchoLaPuerta

Pritikin Longevity Center® & Spa - Aventura, FL  -  It’s simple.  Eat right and exercise…but you don’t have the time to make an action plan let alone follow one!!  At Pritikin you receive a full internal/external body evaluation by a team of doctors who write orders for meal plans, exercise plans and wellness plans inclusive of Women’s Health (peri/post - menopause). This is for the serious minded desiring a lifestyle change, and even those who want improvement with diagnosed health conditions like heart disease, diabetes, obesity and hypertension.  Evaluations include sonograms of arteries to evaluate plaque build-up, complete blood chemistry panels, cholesterol and triglyceride reads, and stress tests. There are also plenty of leisure activities to enjoy like boating, golfing, swimming, and Spa treatments.

EdgeNote: American’s today consume an average of 3500-5000 calories per day….watch that morning muffin and coffee! At Pritikin meal plans are calculated on an average of 1500 calories per day offered in 6 different meal servings.  Go to Free Pritkin Recipe CD to sign up for a free cd of 200 healthy recipes and their newsletter.

» Pritkin Longevity Center

Ska:na – Verona, New York -  the Oneida Indian word for “peace” (Ska:na) is the experience you receive at The Spa at Turning Stone.  An exceptional line up of  signature treatments is offered with the opportunity to engage in an authentic American Indian Sweat Lodge Ceremony. Native Americans have used the sweat lodge for centuries as a means of cleansing the body and purging the spirit of impurities, expressing gratitude to the Creator and giving thanks for a personal gift of rebirth.

» Ska:na - The Spa at Turning Stone

the bodyholiday® at LeSPORT – St. Lucia -  Yes, there’s sun, golf, spa treatments, a slew of indoor/outdoor exercise and water sport programs…and, your own... BodyGuard!...individuals trained in a array of fitness disciplines to assure that you get the most out of your selected exercise programs…plus... Specialists….whether you’ve taken a stress reduction class or learned a new technique…these individuals keep in contact with you after you have arrived home to offer more information or help. Here you’ll gain the opportunity to acquire skills and insights that will enhance the rest of your life with a wonderful feeling of body-mind synchrony…and even the chance to try Circus Arts and Gymnastics!!!

» thebodyholiday

CuisinArt Resort & Spa – Anguilla -  Fine white crystal sand…clear, blue, ocean water…simply paradise. The unique feature at  CusinArt  is it’s hydroponic farm and organic garden that produces it’s own fruits and vegetables so that foods are fresh and are not imported. The Venus Spa features it’s own restorative and moisturizing hydroponic cucumber and aloe wrap with harvested cucumbers from the farm. CuisinArt Resort & Spa has begun an expansion of its award-winning Venus Spa to include areas for hydrotherapy and an exclusively designed Thalasso Pool, of heated Anguillan seawater, for natural, mineral-based therapy.

» Cuisin Art Resort and Spa

Grotta Giusti Natural Spa Resort – Tuscany, Italy - Enjoy a healthy, detoxifying, natural steam bath in the ancient grottoes.  Perspiration provoked by the Grotta sets off an intense purifying, detoxifying process which, together with an immediate sense of wellbeing, makes this a unique treatment for the complete restoration of the body and mind.  The temperature of the bath, which increases slowly to a maximum of 34° C, creates a "thermal steam bath" that helps eliminate toxins and stress in the body.

The Spa and Wellness Center  features a full array of treatments and services ranging from thermal water emersions, physical diagnostic checks and dermatological evaluations, mental training to strengthen memory and learning, oriental massage therapies, fitness training, aesthetic medicine and exclusive face and body treatments.

» Grotta Giusti Spa

Gran Melia, Golf Resort & Villas - Gran Melia, Puerto Rico - The YHI Spa at Gran Melia, Puerto Rico features the Rainforest Signature™ Treatment, a hydrating and rejuvenating body treatment that  draws inspiration from the magical and mystical sanctuary of the Rainforest. The menu of Spa services is both extensive and alluring, rich in an offering of eco-delights and tropical lushness. The Rainforest and Aroma Well-Being spa rituals and services have been designed to honor the mystery and power of the Rainforest; the sacred link between humans and nature.  Also available are Wellness, Hydrotherapy and Relaxation Centers, plus golf at nearby Coco Beach.

» Melia Hotels and Resorts

THE EFFECTIVE EDGE: Innovative Treatments

SmoothOver … Go for the professional Alpha Beta®  Peel from mdskincare® … a proprietary blend of alpha  and beta hydroxyl acids improves skin’s texture, firmness, vibrancy and radiance…without the irritation, and over-the-top “sting” of  high-performance chemical peels.

» Dr. Dennis Gross MD

Plump and Smooth Lips …ANEW, Clinical Plump & Smooth Lip System by Avon means “No needles necessary” for full lips with youthful definition. The doubled-ended applicator features step 1 - Surfa-Smooth technology™  to help smooth out deep vertical lines, while redefining lip contours around the lips and step 2 - Maxi-Full™ technology   to boost collagen and help make lips look fuller and plumper with natural lip color restored.

» Avon