IECSC (International Esthetics, Cosmetics and Spa Conference)

BE attended the International Esthetics, Cosmetics & Spa Conference, Las Vegas held June 28th thru 30th, 2008. IECSC Las Vegas is the largest and most complete esthetics, cosmetics and spa conference globally. This year featured over 650 exhibitors who represent the hottest trends in health, beauty, and skincare technology.

Over 200 complimentary classes were available for attendees to learn more about services and products. Additionally, comprehensive educational programs that included a selection from Medical Spa Business, Medical MD procedures and Post Conference Classes for the Spa business industry.

TOP 3 CURRENT SPA TRENDS AND INSIGHTS: Mark Lees Ph.D.

Waxing - "We are actually seeing an increase in waxing most likely due to the economy and high prices of laser removal".

Greening of the Spa Industry/Sustainable Beauty - "I believe that green practices are wonderful. As much as I can, I practice them too, however, not at the expense of a product being ineffective. My opinion is that a lot of the "organic" products are fine, as long as you are not treating problem or reactive skin with them."

Eye Lash Extensions - "These were very novel and made a big splash, but I think interest is waning with consumers due to the time and expense it takes to apply them".

† Mark Lees, Ph.D., M.S. An award-winning speaker, and product developer, is one of the country's most noted skin care specialists and has been quoted and interviewed by Glamour, Shape, Teen, Self, The Miami Herald, The Associated Press, and NBC News. Mark specializes in acne and aging skin, and is the author of Skin Care: Beyond the Basics.

>> Mark Lees, Ph.D

TOP 5 EVOLVING SPA TRENDS

. Nano-Lounge Services: services performed while a client is waiting in the lounge area for his/her full service treatment. . Emotional Balance and Inner Harmony as a proactive measure to prevent dis-ease. . Threading . Hand Harvesting and using whole herbs, plants or sea ingredients. . Permanent Makeup

THE TEEN EDGE: Specialty Treatments

Pevonia - SpaTeen - Pevonia is about to launch the "first ever" SpaTeen Line including regimen systems that are paraben-free with organic actives this October, 2008. The two different spa collections are developed specifically for teens to benefit blemished skin and all skin types.

The Blemished collection, specifically formulated to clarify and control acne and blemishes, effectively clears existing breakouts and prevents new blemish formation. The product line-up includes cleanser, toner, moisturizer, mask, and a spot treatment.

Key ingredients include:

organic lactic acid (brightening, pH regulating), kava (antibacterial, prevents breakouts), chamomile (calming, de-stressing), organic salicylic acid (antiseptic, prevents epidermal thickening), organic sulfur (antiseptic, healing), and organic benzoyl peroxide (antibacterial). Formulated with a unique Micro-matrix delivery system, the time release action allows active ingredients into skin throughout the day for added skin benefits and visible improvements.

The All Skin Types collection unites gentle yet potent, result-driven formulations. This outstanding regimen properly addresses and balances normal, combination, and dry skin concerns.

Key ingredients include:

kava (antibacterial, prevents breakouts), proline (amino acid, hydrating), Zinc PCA (antibacterial, healing), lactic acid, (brightening, pH regulation), hyaluronic acid (moisture binding).

The SpaTeen Professional Treatments Offers

Clear-O-Zym: An advanced exclusive Pevonia Freeze-Dried Enzyme treatment that removes deep pore clogging, blackheads, and dead cell accumulation. Recommended for all skin types including sensitive skin. This enzyme peel allows professional deep cleansing of the pores without irritating the skin.

Key ingredients include:

amylase, lipase, and glucose oxidase.

SpaTeen Professional Masks

Blemished Skin In-Spa Treatment: for a radical teensformation! An effective treatment mask to enhance the results of skin clearing and healing, and to prevent new lesions from forming, while the skin is left smooth and fresh.

Key ingredients include:

Sulfur, curcumin, kava, camphor and chamomile.

Strawberry HydraBoost In-Spa Treatment: a vitaminic infusion for boosted hydration. The yummy scented Strawberry HydraBoost provides teens with an intensive yet delightful treatment experience. Counteracting environmental aggressors and hormonal variances, this treatment also offsets the effects of a demanding, stressful schedule.

Key ingredients include:

strawberry extract, neem leaf extract, neem flower extract, ivy gourd, hyaluronic acid, panthenol.

Papaya HydraSoothe In-Spa Treatment: an intensive skin rejuvenator. The deliciously scented Papaya repairer helps teens restore vital skin health and hydration stripped away by their greatest friend and foe...the sun.

Key ingredients include:

papaya extract, neem leaf extract, neem flower extract, henna extract, tulsi leaf extract, basil extract, turmeric root extract, hyaluronic acid, and panthenol. In addition and to expedite and maintain results, Pevonia recommends the PevoVitale Clariplex Dietary Supplement for total and integral control of problem skin. Among proven and effective ingredients, Clariplex includes Praventin, the latest bioactive protein complex that showed in clinical trials to reduce blemishes up to 95% after 2 months of use.

>> Pevonia

Screen Scene - Screen: Make It Your Routine. Two moms want to change the way the world thinks about sunscreen. After finding products that were greasy, irritating, smelly and goopy for their teens, they decided to formulate one of their own. “It’s especially great for teenagers dealing with acne,” says Screen, Inc. founder Lori Nauman. “Most kids won’t put anything greasy on their face and would prefer to dry up their blemishes in the sun. In actuality, that could do more harm in the long run, not only with sun damage but with acne scarring.”

They also are on a mission to educate kids about daily sunscreen application and make it part of their daily routine just like brushing your teeth. The first product, TeenScreen, launched May 2008 and the collection has grown from there. The sunscreens are SPF 16+ and tout the coveted Seal of Recommendation from the Skin Cancer Foundation. The line-up currently includes teenscreen, tweenyscreen (for kids), manscreen (for men), and chicscreen (for women). All are fragrance free except for tweenscreen that has a yummy tropical fruit scent. Look for new product launches coming soon.

>> ScreenRoutine

DermAStage – Cyclical Skincare. The h2t dermAstage system is, a unique collection of products that focuses on treating skin based on the “cycle” it is in. Whether skin is in its teen, adult, or anti-aging cycle, the simple, streamlined lifestyle regimen for the skin delivers a professional spa-quality daily experience in your own home. Teen products address 4 stages of acne; Emerging Acne, Mild Acne, Moderate Acne and Severe Acne. Once the stage of acne is identified, a collection of specific products are grouped together for Teen skin and suggested for daily use. The brand also recommends an adjustment in lifestyle and a review of nutritional intake to help improve skin conditions. >> DermAStage

THE FINISHED EDGE: Eyes and Lips

StampMeFabulous - Lipstamps; Patented cosmetic stamp for lips just launched at IECSC Las Vegas. This innovative new beauty tool is ideal for any woman who has struggled with the shape and balance of her lips. Apply in just 3 easy steps. Watch the video here!

1. Select lip shape 2. Apply lip stain to the edge of the lip stamp shape and apply to lips 3. Apply lip stain to the full lip stamp the apply to lip and slide down.

The lip stamps come in 5 flattering shapes to be used with any of the 5 semi-permanent inks that last all day.

Browstamps; Already a great seller, patented brow stamps work the same was as lip stamps. Watch the "how-to" video here! Customizable and easy to use, the “form and shape” of the brow is adhered to an acrylic base that can be reshaped and manipulated to fit your bone structure and match your natural arch. Once reshaped, eyebrow ink is placed on the stamp and the stamp is pressed right over the eyebrow for instant brow definement. Available in an assortment of colors…hint: “smoke” is the best seller.

eyecandy custom eyebrow stencils™ --  Here's the first and only custom eyebrow stencils. This patent pending innovation gives women what they've longed for -- an eyebrow stencil custom-made for their individual face. No generic ones that just aren't right and can even be downright scary. No permanent or semi permanent ink that they have to try and live with if it isn't applied right. After a consultation with a highly trained licensed representative, your individual shape is sent to the "brow customizing lab" to create the ideal stencil for your brow. Returned is a customized, personalized luxury that gives you a perfectly shaped brow and everything you need in the accompanying treat bag™ brow kit to keep your brows shaped and shaded. Their exclusive program, candyhearts™, gives cancer patients 20% off all products and services. They have launches slated across the U.S. and Canada over the next few months; visit the website for locations. >> eyecandy custom eyebrow stencils™

sun|maita Threader® Kit Gentle, at home hair-removal system, a first to market home threading system that precisely replicates the ancient art of threading using actual organic cotton threads. The Threader® was carefully engineered to create the exact angles that master threadists use to ensure the most dramatic results by polishing off surface dead skin cells and removing facial hairs.

The kit includes:

. Threader . Chalk- makes the hair more visible before threading . Feel Less – lightly numbs the skin for comfort . The Closer – soothes and protects the skin . 40 Organic Cotton Blended Replacement Threads . Instruction Booklet

>> SunMaita

THE WELLNESS EDGE: Tea and Harmony

PevoniaHolistic Vital-I-Tea Spa At Home Ambiance Collection Discovered nearly 5,000 years ago...tea is now the second most popular beverage in the world next to water. Tea contains naturally occurring plant compounds that are key to health and wellness.Spalasium Vital-I-Tea - Combats stress and delights your taste buds with four delectable blends of gourmet loose leaf tea, rich in beneficial antioxidants for increased health.

Vital-I-Tea Slenderize - Allow retained toxins to slip away as you indulge in the sumptuous blend of whole cranberries, elderberries, black currants and rooibos "red" tea.

Vital-I-Tea Rejuvenate - A deliciously exotic blend of Japanese sencha, Siberian ginseng, marigold flowers and passion fruit essence, delights your taste buds while promoting youthful vitality.

Vital-I-Tea Renew - Enjoy this delectable medley of orange and lemon peel, apple pieces, hibiscus, sunflower and rose petals, lavender flowers, black currants and natural grape essence. This harmonious blend provides anti-aging benefits for a renewing escape.

Vital-I-Tea Energize - Replenish your energy level with black tea, cardamon pods, whole clove, cinnamon, ginger root, nutmeg and peppercorn, while enjoying the invigorating benefits of this delightful blend.

Shinwa,all-natural, organic green Japanese karigane tea Shinwa green tea with all its active components both inside and outside the body completes the evolution of health and beauty. What sets Shinwa apart is the fact that it is from the birthplace of Japanese tea, with all its beneficial catechins -- including EGCG, found nowhere else in nature. Catechins, which are antioxidants by nature, have been shown to function as anti-inflammatory and anticancer agents. A study published in the Archives of Dermatology shows that whether taken orally or applied to the skin, green tea could reduce the risk of damage from ultraviolet light and thus reduce the risk of skin cancer. Catechins are NOT stable. Many products that list green tea as an ingredient actually have no trace of this miraculous ingredient after as little as three weeks after manufacturing. This is why using freshly made tea daily both inside and outside of the body is the ONLY way to enjoy the results Catechins promise.

Ways to use the tea in “Spa Treatments”:

. Place 2 Tablespoons of tea in a muslin bag and use as a footbath. The tea will infuse in the warm water very quickly after 10 minutes. This will help to heal any blisters or irritations on the feet, soothe them and of course leave the feet very clean. A tea footbath will also reduce swelling in the ankles.

. Infuse 1 Tablespoon in 6 ounces of room temperature water. Soak an untreated paper mask, full face, or eye area only, in the liquid tea for about 1 min and apply directly to the face for 20-30 minutes. The skin will feel firmer and any puffiness around the eyes will be reduced. A tea mask will cool and calm skin after any chemical treatments as well as fight infection.

. Pour the liquid tea into a spritzer bottle and use as a toner on the facial area. This will help to clear acne, add moisture, refresh and tone skin. Simply using as a spray during a flight results in an amazing difference to the appearance and feel of the skin.

>> Shinwa

Revitanue,the restorative power of green tea. This highly effective collection of high end Spa products uses Advanced Green Tea Complex and formulates it with OVER 20 specially selected antioxidants, vitamins and minerals to work synergistically together. A special nano - delivery system delivers these powerful anti-aging ingredients where the skin needs it most.Clinical Studies conducted for 8 weeks by a Board Certified

Dermatologists found those who used Revitanue with Advanced Green Tea Complex had the following results: . 100% of the subjects photographed showed a reduction in pore size. . 91% of subjects showed a reduction in the appearance of fine lines and wrinkles. . 68% showed an improvement in color and tone. . 45% showed a decrease in the appearance of deep wrinkles.

Contact Info

Revitanue Skin Care, 3554 Business Park Drive, Suite C, Costa Mesa, CA 92626 Phone: (714) 751-7546, Toll Free: 800-435-3533

THE VITAL EDGE: Inner Balance/Outer Results

Mona-Vie – Superfood + Superfruits MonaVie is a delicious and energizing blend of the Brazilian açai berry—one of nature's top superfoods—and 18 other beneficial fruits. Developed with the philosophy Balance-Variety-Moderation, MonaVie delivers the phytonutrients and antioxidants you need to maintain a healthy and active lifestyle. MonaVie's Active formula also contains the added benefits of glucosamine to help maintain healthy joints. Mona-Vie's patent pendingfreeze dried acai berry, called OptiAcai, is the foundation of the MonaVie blend. With literally thousands of phytonutrients and antioxidants found in nature's fresh fruits, MonaVie didn't want to focus on just one fruit at the expense of others. Recent clinical trials reveal the role of phytonutrients from fruits and vegetables and their ability to strengthen the immune system and their possible role in helping to prevent certain diseases. Other studies have shown that the phytonutrients from blueberries and bilberries slow normal aging of the brain and help maintain healthy vision in rats. In addition to the açai berry, MonaVie products contain white grape, pear, acerola, pear puree, aronia, purple grape, cranberry, passion fruit, banana, apricot, prune, kiwi, blueberry, bilberry, camu camu, wolfberry, pomegranate, and lychee fruit.

>> TheBerryWorks

Pevonia - Promote vitality from within. Without proper nutrients, problems such as advanced signs of aging, acne and lack of energy crop up. PevoVitale Vitamin Supplements has clinically shown to combat an array of outer beauty concerns such as aging and acne, and health and wellness concerns such as menopause, mental alertness, and optimal blood circulation. With six different supplement formulas, Pevnoia has a solution for every beauty and health concern. (new launch)

The Collection Includes

• PevoVitale AccuMind - Improves Mental Alertness.
• Key Ingredients: L-Carnitine, Gingoko Biloba, Bocopa monniera, Phospholipids
• PevoVitale CircuLibrium - Encourages Optimal Circulation.
• Key Ingredients: Horse Chestnut Seed Extract, Butcher's Broom, Grape Seed Extract, Diosmin and Hesperidin.
• PevoVitale ClariPlex **- Improves Impure, Problem Skin.
• Key Ingredients: Vitamin C, Zinc, Ayurvedic Blend of Sulfur, Neem Leaf Extract, and Holy Basil Leaf, Praventin
• PevoVitale LipoRefine - Promotes Smooth, Even Skin.
• Key Ingredients: L-Carnitine, Guarana, Niacin, Panax Ginseng
• PevoVitale MenoLibrium - Alleviates Menopausal Symptoms.
• Key Ingredients: Black Cohosh, Chaste Berry, Magnesium, Vitamin B6
• PevoVitale YouthRenew - Promotes Healthy Aging.
• Key Ingredients: Alpha Lipoic Acid, Type II Collagen, Vitamins A, C, and E, Carotenoids.

Bach Original Flower Remedies:Are you an emotional eater? Do you eat to feed your feelings instead of your body? Stop emotional eating! A broad range of experts claim that 75% of overeating is triggered by our emotions. Fortunately, flower remedies can help to manage the urges to overeat and put us back in control. Launched at IESCS, Las Vegas, Bach introduces Emotional Eating Support Kit. The remedies are an all-natural healing system, which provide a calming positive energy to help balance emotions and restore energy.

The Bach® Emotional Eating Support Kit contains these three remedies to help you deal with the most common emotions that contribute to emotional eating:

. Cherry Plum will allow you to stay in calm control, even when you feel like grabbing a second serving or extra cookies.

. Crab Apple the cleansing remedy, will help you feel better about yourself and your body, especially when you feel embarrassed by your tight clothes or disgusted over how you have misused food in the past.

. Chestnut bud can help you change negative behavior patterns, making you more self-observant so you can notice what changes you need to make to break the cycle of overeating and dieting for good.

How it works?

Flowers, like all living organisms have energy that translates into a type of vibration. The flower remedies, when ingested orally, affects the negative energy of our own body allowing harmony and well-being to be restored. A healthy mind really does ensure a healthy body. Dr. Bach believed the disharmony within oneself was the root cause of disease. Today, doctors agree, claiming that stress is a contributing factor in 50-75% of all disease. Inner balance equals outer change. Once one finds emotional balance they then start seeing physical change.

Look for the new launch of alcohol free formulas - Bach Kids . Daydream Remedy . Confidence Remedy . Rescue Remedy

>> Bach Remedy

THE SENSORY EDGE: Experiential Innovations

Blinc –resurf.a.stic™ face micro-dermabrasion in a stick launched atIECSC Las Vegas. This original, one-step innovation combines hydration and long-lasting, skin-enriching treatment with professional-quality microdermabrasion. The resurfacing stick is specially formulated for delicate facial skin. It effectively minimizes the appearance of dark spots and sun-damaged skin and contains natural healing and moisturizing ingredients such as Cactus and Orchid. Medical-grade, diamond-shaped crystals are embedded in a unique stick form, making resurf.a.stic™ highly effective, easier, faster and more sanitary than messy creams, gels or complex mechanical devices. >> b l i n c

SeaFlora - wild organic seaweed skincare. Hand harvested, all natural wild seaweed products are nutrient rich, and packed with vitamins and minerals from exotic underwater gardens off the coast of Vancouver Island, British Columbia. Whole seaweed are gently processed to retain all of the exceptional elements contained deep within the plant making it the richest seaweed skincare in the world. The look, application and form of the products are as close to "sea" nature as possible. Products contains no dyes or fragrance and are 100% natural, free of animal by-products and parabens. The biodegradeable products are locally manufactured and help support local economic development in a responsible manner that protects coastal environments and contributes to the quality of life of coastal communities. >> SeaFlora

Massage Flame,light the flame, feel the warmth. A truly sensoround experience that indulges the user in an unforgettable massage experience that evokes all five senses.

. Step one: pop a naturally flavored candy in your mouth (taste) . Step two: light the candle and experience the serenity of the glow (see) . Step three: insert and listen to your favorite soothing cd (hear) . Step four: mist the body with a lightly scented body spray (smell) . Step five: apply the warmed massage oil infused with beneficial essential oils from the melted candle and enjoy a relaxing massage that leaves skin silky smooth (touch)

>> Pure Light Massage Flame

geldoctor, for foot’s ache. Did you know that 88% of U.S. women shoes don’t fit? Studies conducted by the American Orthopedic Foot and Ankle Society have found that the majority of women wear shoes that are simply too small, leading to health complaints form sore, painful feet to bunions and lower limb discomfort. U.S. health statistics show that more than 2.5 million people suffer from foot pain related to prolonged standing, caused by a compression of the muscles in the feet which in turn reduces blood and oxygen flow.Created to alleviate this pain, Gel Doctor’sForfootsache is a range of patented and uniquely designed liquid gel-filled insoles that spread the foot load and gently massage the feet. With just the slightest body movement the liquid gel moves around carefully shaped channels and by doing so, stimulates muscle action and increases the blood and oxygen flow. This action also helps reduce foot temperature and perspiration, resulting in added benefits to personal hygiene.

>> geldoctor

MORE NEWSLETTERS FROM BEAUTYEDGE ARCHIVES

• HBA 2010 - WHO SHE IS -WHAT SHE WANTS
• THE MAKE UP SHOW - New York City, May 2010
• SPA & RESORT EXPO - THE MEDICAL AESTHETICS CONF. NYC, September 20-22, 2008
• THE MAKEUP SHOW - New York City, May 2008
• INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE - New York City, April 2008
• QVC's BEAUTYBASH - West Chester, PA, April 6, 2008
• THE SPA & RESORT INDUSTRY - CorneliaDaySpa, New York City, March 2008
• THE SPA EXPERIENCE - SpaFinder, New York City, October 2007
• THE INTERNATIONAL CONFERENCE OF ESTHETICS AND SPA - Philadelphia, October 2007

A PEEK AT THE MAKE UP SHOW

BE attended The Make Up Show, NYC held at the Metropolitan Pavillion in NYC on May 18-19, 2008.  The only trade show for makeup professionals of it's kind, it's co-produced by Metropolitan Events & Production. 

BE arranged an exclusive interview with makeup artist James Vincent, who has worked in all mediums of make-up including magazines, runways and television. His client list includes Good Morning America, The Today Show, CNN, Fuse, MTV, BBC and BET.  Nylon magazine and WWD have named James as the "makeup artist to watch".

Did you miss The Make Up Show? Click here to subscribe to OnTheEdge e-review:

FEATURED IN THE REVIEW

~ Top 5 Fall/Winter 08/09 Color Cosmetic Trends - James Vincent

~ TheVisualEdge:  Innovative Color Launches

~ TheExclusiveEdge:  Make Up Artists Tips and Tricks Revealed

~ TheTexturalEdge:  Myths and Truths from leading makeup artists on Mineral Make Up, Airbrushing and HD Make Up

Latest trends, tips and color technologies were also shared by Eve Pearl, 5 time Emmy award winning, celebrity makeup artist, David Klasfeld, print, runway and film Make Up Artist CEO and Creative Director of OCC, Trae Bodge co-founder of 3 Color Custom and Lori Taylor, Pro Artistry Manager at Smashbox.

Click here to subscribe - The Make Up Show e-review

THE MAKEUP EDGE: A Peek At The Show

James Vincent, Make Up Artist

Innovative Cosmetic Application Tips:

• With face powder application, the size of brush matters! “ People have a tendency to over powder their face after foundation application.”  James recommends using a small face brush (he uses a crease brush) to finish the face and create a flawless look.

• His favorite finishing powder?  Make Up Forever HD powder.

• A natural looking brow is important! Use a gel liner to sketch in individual hairs.  If needed, follow with taupe shadow or pencil in the brow to create a natural look.

• James prefers to use taupe powder followed by a pencil to line the eyes.  It offers a natural shadow and creates a softer gradation of color than lining completely with a dark black line.  It also offers a guideline to follow so you don’t have to worry about making mistakes.

OCC - Lip Tricks! Like your current day lip color, but need a little more intensity for night wear? Layer a small amount of OCC’s Tarred lip balm, a black lip base color, over your favorite day lip color to intensify the look for evening wear.

>>occ

3 Custom Color - What's Old is New! Trae Bodge, Scott Catto and Chad Hayduk, the “Three” Specialists in Three Custom Color just introduced Light Brights, a lip color collection reminiscent of the 80’s dance scene.  Launched a few weeks ago, the lip colors are right on target for 2008’s Spring/Summer color season that features bold, hot, and neon-like tones.  The gleaming colors of fashion do not necessarily translate well when worn bold on skin.  Day Glo Florescents collaborated with 3 Color Cosmetics to create 4 soft, sheer, modern, playful, wearable tints. The moisturizing stains are great for all skin tones and have names that evoke the nightlife of a totally awesome decade!

>>threecustom

Smashbox:  Look for “Wicked Lovely” color story launching for the holidays.  The color story is a smouldering smokey eye paired with a rich, dark lip color.  It’s both intense, “wicked” and luxurious, “lovely” at the same time!

WHAT'S NEXT?

Subscribe here for full e-review of TheMake Up Show, NY

June 2008 - BE will be attending IECSC Las Vegas.  Save time and travel expenses with a customized review of IECSC , Las Vegas.

Contact Info@beautyedgeinc.com for more information.

Customized reviews can include:

. Search and purchase of unique aesthetic benchmarks.

. An in-depth review of dermatology, plastic surgery, medi-spa and spa services/procedures.

. Starter concepts developed around evolving trends.

BE in the news - ABC - read full article >> - Linked editorial written by Jaime Bedrin

Cherie Buziak - Session Leader - >>Register HBA - Novel Technology

BEAUTYEDGE CONNECT: Resources and Links

Do you need:

. A customized and targeted review on a specific conference that you cannot attend? . Innovative product development using the newest technologies or ingredients? . Creative brand development or re-positioning?

Contact Info@BeautyEdgeInc.com and get the "edge" on all of your product innovation needs.

THE MAKE UP SHOW

BE attended The Makeup Show, NYC held at the Metropolitan Pavilllion in NYC on May 18-19, 2008. The only trade show for makeup professionals of it's kind, it's co-produced by Metropolitan Events & Production.

BE arranged an exclusive interview with makeup artist James Vincent, who has worked in all mediums of make-up including magazines, runways and television. His client list includes Good Morning America, The Today Show, CNN, Fuse, MTV, BBC and BET. Nylon magazine and WWD have named James as the "makeup artist to watch".

Latest trends, tips and color technologies were also shared by Eve Pearl, 5 time Emmy award winning, celebrity makeup artist , David Klasfeld, print, runway and film Make Up Artist CEO and Creative Director of OCC, Trae Bodge co-founder of 3 Color Custom and Lori Taylor, Pro Artistry Manager at Smashbox.

Color Cosmetic Trends Fall/Winter 08/09

Exclusive, from makeup artist James Vincent

. Texture and application will be key coming this Fall/Winter 08/09.  We will be seeing more combined textures like matt with slight shimmer.

. Matt texture is resurfacing with a return to a matt lip that is modern, softer, sheerer and more wearable than matt’s of the past.

. We’ll see an evolvement away from the high frost to a more refined, easy to wear shine that’s most flattering for women.

. Color is vital.  The oranges and pinks of Spring 2008 will evolve into richer colors for Fall. Blacks and blues around eyes will soften and there will be an evolvement from deep burgundy to softer berries.

. We will see a softer, gentler, fuller eye brow with a less severe arch and eyes will be emphasized with “big” lashes.

>>jamesvincent

TheVisualEdge: Innovative Color

Eve Pearl – Luxury Brand of CosmeNutrients. Eve just upped the performance of her infamous Salmon Concealer by making it a treatment product too! Astaxanthin infused in this shadow reducing concealer is a potent anti-oxidant. Harvested from micro algae, it’s 1000 times more potent than vitamin E for lipd peroxidation. The formula is packed with nutrients like omega-3, anti-oxidants and Vitamin E plus peptides. The salmon color of the concealer helps neutralizes the dark blue undertones from the skin eliminating those green/grey raccoon eyes caused by yellow-based concealers that tend to highlight and accentuate the problem. According to Eve Pearl, no need to apply a moisturizer before using the concealer. The base is moisturizing and beneficial enough to apply directly onto cleansed eye area.

>> eve pearl

Make Up For Ever –  Get camera ready!  High definition imagery shows pictures that are six times as sharp as previous, softer grained images.  Fine lines and wrinkles, skin imperfections, shine, makeup mistakes and incorrectly matched foundation can all be obvious under the high definition lens.

Make Up For Ever has just created a collection of camera ready products that withstand the scrutiny of this new generation of digital imagery.  High Definition Primer, High Definition Foundation and High Definition Powder work to give skin a soft focus look under digital technology.

HD Primer acts as a preparation product that creates a protective film on the skin’s surface and operates as a shield, preventing the foundation from penetrating the skin.  The primer also helps to create a soft focus effect to the complexion. Formulated with Silica Micro Beads that act as light refractors to both man-made and natural light, it veils imperfections.  Nourishing ingredients act as moisturizers to protect skin from dryness, providing a well balanced canvas for foundation application.

HD Foundation covers skin imperfections yet remains invisible to the eye on screen or in real life. This invisible coverage formula has been tested by professionals in front of HD cameras, and by real women in every type of light.  The formula is an oil-free, lightweight liquid with an extremely smooth texture.  Silica Micro Beads combined with Sericite Mica refract both man-made and natural light to veil imperfections creating a soft focus effect to skin.  Coated Amino Acid Pigments blend with the complexion to create the truest  colors in a wide range of skin tone shades.  A silicone elastomer was added as a mattifying agent to neutralize shine while nourishing moisturizers protect the skin from dryness.

HD Powder finishes off every look on every skin tone with sheer flawlessness.  A universal, invisible finishing powder, it further meets the demands of new digital imagery and high definition techniques.  Providing a soft focus effect, the formula is incredibly soft and satiny using ultra fine spherical micro-particles made of 100% Mineral Silica Powder.  The micro-particles allow natural and artificial light to reflect off of them softening and masking lines and imperfections for a perfect, radiant complexion on screen and in real life.  While the powder is a milky white color in the jar, the formula is translucent once applied to skin, making it the ideal finishing powder for all skin tones from light to deep.  Talc free and paraben free.

>>makeup

3 Custom Color - What's Old is New! Trae Bodge, Scott Catto and Chad Hayduk, the “Three” Specialists in Three Custom Color just introduced Light Brights, a lip color collection reminiscent of the 80’s dance scene.  Launched a few weeks ago, the lip colors are right on target for 2008’s Spring/Summer color season that features bold, hot, and neon-like tones.  The gleaming colors of fashion do not necessarily translate well when worn bold on skin.  Day Glo Florescents collaborated with 3 Color Cosmetics to create 4 soft, sheer, modern, playful, wearable tints. The moisturizing stains are great for all skin tones and have names that evoke the nightlife of a totally awesome decade!

>>threecustom

THE EXCLUSIVE EDGE: Tips and Tricks Revealed

Smashbox - Halo Hydrating Perfecting Powder.  Exclusive only through QVC, this anti-aging pressed powder actually allows the user to grind only as much powder needed for loose powder application.  No product waste, no hard shiny build-up on pressed powder surface, no spillage of extra powder when opened.  Application is sheer with a natural luminous look.   Made with “good for skin” ingredients including a hydrating blend of vitamins and Gogi berry, a powerful antioxidant. The formula is also infused with encapsulated water to refresh the skin on contact and provide a hydrated look that won't accentuate lines and wrinkles.  Good for all skin types, the powder is oil, talc, and paraben free.

>>Halo

James Vincent, Make Up Artist

Innovative Cosmetic Application Tips:

. With face powder application, the size of brush matters! “ People have a tendency to over powder their face after foundation application.”  James recommends using a small face brush (he uses a crease brush) to finish the face and create a flawless look. . His favorite finishing powder?  Make Up Forever HD powder. . A natural looking brow is important! Use a gel liner to sketch in individual hairs. If needed, follow with taupe shadow or pencil in the brow to create a natural look. . James prefers to use taupe powder followed by a pencil to line the eyes. It offers a natural shadow and creates a softer gradation of color than lining completely with a dark black line. It also offers a guideline to follow so you don’t have to worry about making mistakes.

OCC - Lip Tricks! Like your current day lip color, but need a little more intensity for night wear? Layer a small amount of OCC’s Tarred lip balm, a black lip base color, over your favorite day lip color to intensify the look for evening wear.

>>occ

Elegant Faces Lashes…eyes all a flutter!  There “is” a way to wear “a little fluttery wing” without the Twiggy look. Elegant Faces Lashes offers a wide selection of shapes and lengths for extra eye drama that allows evolvement of the theatrical look of lashwear to an easy every day eye accessory.  Achieve a voluminous, natural lashy look with their most popular lash set using only ½ a lash    Half lash application makes it easy for daily wear.  Hint:  The best way to apply lashes is to put a mirror on the table, look down and apply.  Dot a very small amount of lash glue along the lash trim and set it gently along lash line ½ way in the center of the eyelid to the outer edge of eye.

>>lashes

Eye Candy - Linda Mason, known for her out of the box non-traditional make-up application, just launched her latest book called Eye Candy.  This step by step instructional book offers a range of visual applications  from wearable everyday makeup to dramatic runway looks.  Illustrated are 50 different eye color applications.  It’s easy to use and comprehend and great for color ideas in the product development marketing departments or for beginner make-up artists.

>>lindamason

THE TEXTURAL EDGE: Myths and Truths on Minerals, Airbrushing and HD Make Up

Top 3 Myths of Air Brushed Make-up Application

(David Klasfeld of OCC Makeup)

Myth: Airbrush application is hard. Truth:  Airbrushing is as simple as point and spray.  The “equipment” can be intimidating, but once you get passed that, application is a breeze…literally!

Myth:  Airbrushed make-up means more moveable make-up. Truth:  It’s a given that your make-up foundation should be able to move with skin expressions whether air-brushed or manually applied.  Make-up that doesn’t budge is not your friend.  Years ago alcohol based make-ups used with air-brushing caused cracking and peeling of foundation.  Today’s innovative formulas are water based and oil-free to reduce the dry look on skin without harsh mattifying agents.

Myth:  HD (High Definition) Make-up is a product Truth:  HD make-up is a technique. Whether applied with an airbrush or without, it’s all about the talent of the hands that apply the make-up. Because of its full coverage, but ultra-sheer texture, airbrush makeup is one of the quickest and easiest ways to make sure your makeup stands up to the scrutiny of a hi-definition camera, but a hand-applied foundation can be meticulously blended to work well too.

>>occ

The Truth about HD Make Up and Airbrushing

(James Vincent, Make Up Artist)

. Airbrushing is a great option for makeup artists and real women for daily use once the technique of application is learned.

. With HD photography, airbrushing does not always have to be the final option.   You can achieve the same application used with fingers as you can with an airbrush, however, airbrush is favored for high definition photography because it deposits color in pixels (small particles), the same way TV translates it’s image on the screen.

. Basically, the HD camera sees what the naked eye sees.  It screens images 10x’s more in HD so the need for less make-up application is a technique that is changing in the TV/photography/film industries.

. HD makeup is more mattifying on purpose!  It’s designed to read like skin on the HD monitor.  The make-up starts out matt, then a natural shine will come through.

. James' recommendation for one of  the best HD foundations;  Make Up For Ever's new HD foundation.  “Love the foundation!  It’s not limited to just HD use, it’s a great option for everyday wear as well.”      The formula is beautiful and looks natural on skin. It has great coverage and can be used for any area of application.”

The Professional View on Mineral Make Up

(James Vincent, Make Up Artist)

. Mineral powder foundations are really easy to apply. It’s simple and works well for a quick application especially for today’s busy lifestyle. “It’s great for real women and makes them feel good.”

. All makeup is mineral makeup. Mineral Makeup diffuses light and when applied the correct way gives a more flawless finish.  It’s made up of different shape and particle sizes that reflect and refract light.

. It’s a great option for clients who have sensitive skin, post-op  surgery, chemo or radiation.

. The best Mineral Makeup?   James recommends Alison Rafaelle mineral foundation…”it’s amazing”.

. What tends to hinder the look of mineral make-up is the flash that is used during photography sessions.  That’s why professional makeup artists prefer other textures and methods of make-up application. The minerals create shine and flash it back in photos.  If used all over the face it can create a shiny, sweaty, non-professional look.

>>jamesvincent

MORE NEWSLETTERS FROM BEAUTYEDGE ARCHIVES

• THE MAKE UP SHOW NYC
• SPA & RESORT EXPO - THE MEDICAL AESTHETICS CONF. NYC, September 20-22, 2008
• INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE - Las Vegas, June 2008
• THE MAKEUP SHOW - New York City, May 2008
• INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE - New York City, April 2008
• QVC's BEAUTYBASH - West Chester, PA, April 6, 2008
• THE SPA & RESORT INDUSTRY - CorneliaDaySpa, New York City, March 2008
• THE SPA EXPERIENCE - SpaFinder, New York City, October 2007
• THE INTERNATIONAL CONFERENCE OF ESTHETICS AND SPA - Philadelphia, October 2007

GLAMMY AWARDS

Welcome to OnTheEdge. An insider's e-review of select beauty industry conferences featuring on-the-edge trends, technologies, products and treatments. The most intriguing details of the conferences are captured and delivered to you in OnTheEdge, so you stay "in-the-know" without having to be "on-the-go".

Did you miss OnTheEdge - IECSC, New York - April 2008? Here's the IECSC Highlights:

. TheTherapeuticEdge: Hormonal Innovations

. TheInnerEdge: Evolving Beauty Trends

. TheConsciousEdge: All That's Good

Click here to sign up for OnTheEdgeannual subscription and receive IECSC, NY - April 2008 review

Upcoming features in OnTheEdge:May 2008 - The MakeUp Show, New York

Enjoy this gratis issue of EdgeNotes,

Cherie Buziak, Owner-Consultant:cherie@beautyedgeinc.comBeautyEdge LLC, innovative product developmentOnTheEdge, beauty industry conference reviews:e-review archivesBE in the news:ABC newsroomOnTheEdge Subscription

TheInterGen.Touch: Fusing The Gender Gap

BE attended the 4th annual Glammy Awards on May 8, 2008. What is a Glammy Award??? It’s a special recognition given by GlamourGals to young women who make a difference in the lives of mature women living in senior living facilities. Award categories are: Innovator Glammy, Smile Maker Glammy, Motivator Glammy, Role Model Glammy, Go Getter Glammy and Trail Blazer Glammy.

GlamourGals, GG a non-profit organization founded by Rachel Doyle, was born in memory of Rachel’s grandmother who passed away in a nursing home. GlamourGals, coined “GG” brings teens and the elderly together to create smiles that span generations! The young women of GG, organize chapters, make appointments to visit the senior facilities and provide complimentary facials and make-overs. GG is the only national program that focuses on creating teen leaders through service with the seniors in life care communities and has more than 50 chapters throughout seven states.

The results of GG? The fusion of Gender Gaps...the sharing of a "healing" and comforting touch...the creation of intimacy through conversation and laughter...the sharing of legacy through wisdom...the sustainable creation of leadership and self-confidence in young women.

Is your company a cosmetic beauty manufacturer? If yes, please consider sponsoring GG with cosmetic products to be used during the makeovers, or contribute financially to support the chapters. Contact Rachel Doyle, President and Founder: rdoyle@glamourgals.org 

THE REFLECTIVE EDGE: Thoughts

Everyone deserves to feel special no matter what their age! While attending the awards program BE questioned . . . how can the beauty industry support and create product opportunities for these two widely-gapped generations? . . . what are the specific personal care products needed for this senior-seasoned generation, and how do we make them accessible and affordable? . . . is it time to jump on the bandwagon of opportunity and provide senior-spa services to the life care communities? . . . see www.sarahcare.com, . . . and what about the younger generation, is there a new way to introduce cosmetics to this blooming generation with social philanthropy on their minds?

WHAT'S NEXT?

Subscribe here to ensure delivery of OnTheEdge - TheMakeUp Show

June 2008 - BE will be attending IECSC Las Vegas. Would you like a customized review on IECSC Las Vegas while saving time and travel expenses?

Customized reviews are available created for your specific project needs.Contact Info@beautyedgeinc.com

Customized reviews can include: . Search and purchase of unique aesthetic benchmarks. . An in-depth review of dermatology, plastic surgery, medi-spa and spa services/procedures. . Starter concepts developed around evolving trends.

BE in the news - ABC>> Click here to read full article ( Linked editorial written by Jaime Bedrin )

BEAUTYEDGE CONNECT: Resources and Links

Do you need: . A customized and targeted review on a specific conference that you cannot attend? . Innovative product development using the newest technologies or ingredients? . Creative brand development or re-positioning?

Contact Info@beautyedgeinc.com and get the "edge" on all of your product innovation needs.

INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE

BE attended IECSC, NY held at the Javits Convention Center on April 28, 2008.  This conference is one of three held nationally in the U.S.  Held in different states, each conference offers new treatment ideas, trends, and up to the minute education on spa, wellness and medi-spa techniques and products.

Evolving Treatment Trends

.

Indigenous Ingredients Novelty "Lux" Ingredients

.

Resurgence of Chemical Peels

.

Wellness: Nutraceuticals/Organics

Continuing Service Trends

. Teeth Whitening . Airbrushed Tanning

EdgeNote:

There were a number of  product brands that contained "lux" ingredients like: gold, truffles, champagne and caviar. An interesting line called Om Aroma & Co.  has taken the leap to "Sexy Green" with a luxury-organic spa and skincare collection that merges "lux ingredients" with organics. Nutraceuticals for anti-aging, complete wellness systems, and detoxifying  products are increasing their presence at the beauty conferences.  We will report more on this after attending IECSC Las Vegas, in June of this year. Innovative bath products have increased their presence as well.  For fresh ideas check out BOMB cosmetics.

THE THERAPEUTIC EDGE: Hormonal Innovations

C'ELLE. Your monthly miracle! Studies are underway to determine if collecting menstrual stem cells could be the future for developing customized anti-aging products. Cryo-Cell International, Inc.'s news release dated April 14, 2008, announced results of a study published this month in Cell Transplantation, The Regenerative Medicine Journal. The study shows that stem cells found in menstrual blood proliferate rapidly and have significant potential to develop into multiple cell types. These findings could mean that the cells have the potential to one day treat a host of diseases. The stem cells in menstrual blood, known as MenSCs, are stromal stem cells, meaning they have the capability to differentiate into important cells, such as bone, cartilage, fat, nerve and cardiogenic cells. Menstrual stem cells are easily collected by using a safe, non-invasive process in the privacy of your own home. For any woman who presently experiences a menstrual period, regardless of her age, the ideal time to participate in C'elle is clearly the present.

>> C'ELLE

Vulvare: Anti-aging for “down there”! This is not the first time BE has mentioned that there is an emerging trend on beautifying “down below”. (see OnTheEdge: 10/07/2007) Vulvare, moisturizer for external vaginal dryness, is pioneering the way for product launches that pamper this “private” area. It’s the only physician-formulated cream that contains non-irritating proteins and emollients. Vulvare is not a vaginal lubricant but a specific restorative cream for the most intimate of places. This light, yet rich cream/lotion (yes, we tried it!) is infused with soy isoflavones, soluble collagen, and plant extracts. Benefits help to combat the effects of estrogen-deprived skin and other general discomfort associated with external vaginal dryness and menopause.

>> Vulvare

Key ingredients and benefits include:

. Hydrolyzed Elastin - high in protein, toning, nourishing . Orzya Sativa; Rice Bran Oil - emollient . Soluble Collagen - hydrating . Squalane - emollient derived from olives . Panax Ginseng Root Extract - balancing . Orange Roughy Oil - softening

Vulvare was developed under the guidance of leading gynecologist and Medial Director of the Manhattan Center for Vaginal Surgery, Ronald. D. Blatt M.D., F.A. C. O. G.

>> Click here for more information on elective genital cosmetic surgery procedures.

Derma BeddingDermaTherapy… Need a good night’s sleep?! This innovative bedding has been clinically proven to show that women who suffer from hot flashes can regain a restful night’s sleep. A woven polyester-nylon blend with an anti-microbial infusion wicks wetness away from the body and disperses it within layers of the bedding so that it evaporates. The material works better than cotton and the action is similar to that of high performance athletic apparel. Antimicrobial treatment maintains freshness and eliminates odors on the fabric caused by germs and bacteria. Studies show an increased improvement over a 4-8 week period of participants characterized as poor sleepers. The conclusive studies show that DermaTherapy Fabrics can be used to dramatically enhance the therapeutic properties of bed linens, particularly as they relate to hot flashes and night sweats.

. The measure of overall sleep quality indicated that poor sleepers could regain normal sleep habits.

. Specific components of sleep quality, including subjective sleep quality, sleep latency, sleep duration, sleep disturbances, and daytime dysfunction were also significantly improved.

. Enhancements in the overall quality of life in terms of the amount of uninterrupted sleep, ability to keep cool, ability to keep dry, amount of sweating and comfort were seen after only 2 weeks of use.

>> DermaTherapy

THE INNER EDGE: Evolving Trends

Aura-Soma®Color energy to enhance your well-being. Right on target with the evolving trend of mysticism and self-discovery, Aura-Soma works with an interactive approach to color that makes positive changes in your life and helps shape your future. Although Aura-Soma has been in the U.S. for 20 years, this was the first time they have participated in IECSC, NY. The collection is touted to be the first system for spiritual awakening. The formulas are blended with the energies of herbs, essential oils, gems, crystals and pure water. Crystal and gem energies are transferred into the products through sound. Then, gold and pyramidal energies are blended to stabilize and harmonize the process. How it works: Choose four different bottles from a line-up of over 100 color combinations. From there, a trained AURA-SOMA® Practitioner can guide you through the significance of the sequence of your choices and enable a deeper investigation of each of the levels of colors and what their respective messages imply. Your chosen colors have the capacity to support you in a deeper understanding of your "soul" selves, past, present and to come. For information, copy and paste www.aura-soma.net into your browser.

>>Aura-Soma

Mesoestetic®The Chemical Peel Come Back. With the economy on the downside, signs are showing that the demand for costly cosmetic procedures will be dropping off too. Although statistics are not yet conclusive, national newspaper articles are reporting that a drop in cosmetic procedures that drew a steady income for doctors is declining. While consumers may be tightening their budgets, they still strive to look good, which may trigger a resurgence of the more affordable chemical peeling procedure.

Exfoliating peels have a long history. Fermented milk led the way to beauty rejuvenation for the Greeks, Romans, and Egyptians. Wine and vinegar came into play by the middle ages. The 1930’s saw an introduction of Phenol. TCA became the standard choice in the 1950’s. Glycolic and AHA peels surged in the 80’s and the cocktailing and modified acids found their place in the 1990’s.

Now, a new generation of the chemical exfoliating process has emerged with more choices to select from for skin conditions, benefits, and ethnicities.

Mesoestetic®, with innovative formulations from Spain, recently launched in the U.S. with a collection of 4 different pure acid chemical exfoliants at varying concentrations. Acids range from 95-99% pure, are non-buffered, and provide wound healing benefits through 2 active ingredients:

Arginine – a powerful amino acid that is naturally formed in the skin and is abundant in the connective tissue.

Glycine – naturally formed in the body to construct healthy DNA strands. Glycine in the body repairs damaged tissues.

The collection and peel benefits:

Glycolic Acid – 99% pure acid

. Naturally derived from sugar cane or rhubarb. . Concentrations 20%, 35%, 50% and 70% . Benefits: Fine lines and wrinkles, photo-aging, stimulates collagen and elastin.

Mandelic Acid – 98% pure acid

. Naturally derived from bitter almonds. . Concentrations: 30%, 40% and 50% . Benefits: Combination skin types, acne mixed with photo-aging, good for sensitive skin and skin of color.

Salicylic Acid – 99% pure acid

. Naturally derived from wintergreen or willow bark. . Concentrations: 10%, 20% and 30% . Benefits: Excellent for oily, acne prone complexions and some cases of rosacea.

Lactic Acid – 95% pure acid

. Naturally derived from fermented milk. . Concentrations: 30%, 40% and 50% . Benefits: Mature, wrinkled skin, helps hydrate skin, stimulates collagen and elastin.

>>Mesoestetic®

THE CONSCIOUS EDGE: All that's Good

Sophyto™ -healthy skincare for life™ So healthy, so effective, so eco-conscious, Sophyto focuses on the health of the skin as opposed to claims of “time-travel in a tube”. Just launched in the U.S.,  this heavily endorsed eco-lux premium skincare brand is the first professional certified organic skincare collection to receive the coveted UK Soil Association certificate and licensing. Requirements for the stringent licensing are that the formulas have to contain a minimum of 95% certified organic ingredients. The brand also holds a multitude of additional licenses/certifications/symbols including biodegradable ingredients, vegan, ERP, and the compact for safe cosmetics.

The goal of Sophyto is to educate consumers to not just accept a company’s word that their range is organic or natural; instead, the goal is to encourage consumers to look for certifying symbols and license numbers on packaging and understand what types of ingredients are being used

Prohibited ingredients: petrochemicals, triclosan, hydrogenated fats, mineral oils, hexane and similar solvents, non-organic or synthetic fragrances and colors, polysorbates, ethanolamides, alkyl sulphates and alky ethyl sulphates, parabens.

Prohibited processes:  genetic modification, ethoxylation, hydrogenation, sulphonation, ionizing radiation, solvent extraction except with water, ethanol, glycerin, CO2, nanotechnology.

From start to finish the product development process utilizes eco-efficient practices;  components are recyclable and all waste generated at the U.K. manufacturing site is biodegradable and/or shipped to a special recycling facility that ensures that wastes are sanitized and odors contained.  Development was created and led by Karen Sinclair Drake along with a select team of chemists who specialize in green science.

>>Sophyto

Rain,created for living…by hand.  Experience a stunning collection of indigenous spa and soap products with luxury appeal!  Rain, the brand name, offers  multiple groupings of personal care products produced in Africa. The line-up includes African Rain, Avocado,Marula and Rooibox, Savannah and Wild Cotton. The African Spa products incorporate acurative value of many of Africa’s indigenous plant products that grow in the abundance of the African soil, such as kalahari melon, baobab and wildeals. The plant products are harvested and fairly traded by small rural producers who are party to environmental management and fair trade charters. The human touch is visible in all of the products and is what makes them precious.  Everything is handmade, infused with passion, love, laughter, and hope that contributes to Africa’s work opportunities, skills training, income, and a better quality of life.

>> Rain 

Dr.’s REMEDY™ Healthy polish for nails!Dr.’s REMEDY™Healthy polish for nails! This collection of enriched nail colors are the only over the counter formulas  created by two podiatrists.  The premise of the development for the polish was to create safe and nourishing products with natural occurring anti-fungal ingredients. The formulas are  free from formaldehyde, DBP, and Toluene.   Added ingredient benefits are;  Vitamins C and E for healthier skin and nails, wheat protein to help with moisture binding and to naturally increase shine, tea tree oil to help provide antiseptic and anti-fungal benefits, and garlic bulb extract which contains allicin, a powerful antibacterial, anti-fungal and antiviral agent to help kill germs. Users who have tried the polish say that the formulas wear just as well as their salon polish. The current color collection contains 5 colors and 1 topcoat.  A base coat is in development and a French kit is due to launch June 1, 2008.

>>Dr's. Remedy

ABC CARPET & HOME: A Trend Expedition

Welcome to OnTheEdge. An insider's e-review of select beauty industry conferences featuring on-the-edge trends, technologies, products and treatments. The most intriguing details of the conferences are captured and delivered to you in OnTheEdge, so you stay "in-the-know" without having to be "on-the-go".

THE TREND EXPEDITION: Something New

Occasionally, developing new concepts with an element of intrigue can lead to an unexpected creative block.   Stepping outside of a normal day to day work environment and routine helps spur creativity and brings a new perspective to the development process and finished product.

BE tried something new for creative inspiration by leading a trend expedition through ABC Carpet & Home located in NYC, NY.  This store is a sight were we like to gain fresh ideas for product concept development and visualize how trends are translated into beauty care, self-care, and home goods.

An expert team of beauty industry associates from the marketing, research, technology and product development arenas that are also members of a Networking/Trend group founded by “Amy Marks-McGee” - Trendincite LLC** - gathered at the store.

Here was our mission! Explore the first floor of ABC Home with this question in mind: What is the "one" statement trend that the store is expressing?

It is evident that Social Consciousness is a key trend with   global attentiveness towards   impoverished societies and global warming. However, we are seeing an evolvement to this trend from our explorations.

**"Trendincite LLC specializes in custom-designed guided trend excursions to inspire creativity for new product development.

TOP 5 EVOLVING TRENDS

• Spiritual mysticism, ancient, philosophical influences explored; searching for a spiritual “hero”.

• A journey of self-discovery; a sense of revelation; expanding the mind.

• Inner self-care, inner-healing, searching for peace.

• Product benefits that tap into an emotional “feel good experience” accompanied by a physical “well-being” feature.

• Earthly mysticism expressed through natural materials; crystals, woods, incorporating indigenous ingredients into everyday living.

THE REFLECTIVE EDGE: What's Next?

After our exploration we had a very interesting round-table discussion on our  findings.Not surprisingly, we came up with more than 1 big idea. Precious “nuggets of thoughts” were expressed that propelled the conversations to travel deeper into worldly issues.

Some thoughts:

Does a world in conflict create a human need to fill an inner restlessness, or a lack of peace and well-being? Could this be one reason why Spirituality and inner-healing are strong trends?  What type of product experience can be developed to provide release from this inner distraught?

Being an Explorative culture,  how has the  "Mind-expansion" era of the 60's come full circle to  the "Escapism" trend of today?  Who are our spiritual “heroes”? What do we  seek now to expand our minds?  What types of personal care products can  support  mind expansion?

Given the emotional pull to "influence" consumers on how they use their spending dollars to support indigenous and poorer countries, do the product purchases truly benefit  the artesians of that culture?  What else can be done?

With these questions in mind, here are some product ideas we found...

THE PRODUCT EDGE: What's in store?

Social Consciousness: Supporting impoverished countries. Beaded jewelry selections available at the store  emphasize a support for women from impoverished countries. Sales help the tribes and townships to create economic stability and empowerment.

>> beadforlife>> leakey

Self-Care, Global Care: An emotional and physical “feel good” factor: Pangea Organics utilizes ingredient stories to enhance the user's lifestyle and well-being experience, inspiring body and mind to return to a restored state.  The post consumer packaging is so friendly that it can be planted back into the earth.

Active and suggestive purposes of ingredients are used:

Green Tea:  Antioxidant, Nutrient Rich, Restorative . Mint:  Cooling, Refreshing, Focusing . Rose Petal: Cell regenerating, Hydrating, Soothing.

>> Pangea

Spiritual Mysticism: Searching for spiritual heroes. The focus is on spirituality and wholeness with Ganesh statues from India to books on eastern Zen philosophies and interior designs. 

Ganesh description - One foot is in the ground the other is elevated symbolizing local and non- local transcendence; imminent in this world and not of it;  time bound and timeless all at the same time.

A Journey of Self: Expanding the mind, looking through layers of self. Consumers may be looking for something more than what is existing today; making emotional room for line extensions among various products that they already  use.

Earthly Mysticism: Incorporating the outside to  the inside. Home goods with a tactile experience are featured, with focus on  textures, colors and patterns from the outdoors.

Lots of greens, browns, tans and natural neutrals: Variety of cork, wood, pottery, and glass products . Animal prints, insects, snakes and birds . Monochromatic themes

Healing crystals influence individual characteristics: Chalcopyrite – perception . Pyrite – light . Agate – grounding . Calcite – energy & intuition

Do you need: A customized and targeted review on a specific conference that you cannot attend? . Innovative product development using the newest technologies or ingredients? Creative brand development or re-positioning?

Contact Info@beautyedgeinc.com and get the "edge" on all of your product innovation needs.

QVC's BEAUTYBASH

THE EXCITEMENT: An Exhilerating Experience

BE had "coveted" access to the limited release tickets of QVC's BeautyBash held at QVC's headquarters in West Chester, Pennsylvania.

Rumor has it that 2,000 tickets were released to the public for sale, and sold out within 24 hours. Why such a quick sellout? Because QVC has faithful viewers and purchasers who are "brand loyal". Plus, QVC taps into the consumer's emotional product use experience. So they keep coming back for more!

What exactly is a QVC BeautyBash?

From BE's perspective, QVC's BeautyBash is a high energy extravaganza with a keen resemblance to "going trick or treating" for cosmetics...what more could a cosmetic diva ask for? Upon entrance to QVC's studio building, attendees receive a big, sturdy, recyclable bag, a floor plan, a survey, and a check-off list of brands in attendance at the Bash.

Once inside the exhibit hall, attendees are free to investigate all brands. They find out about the latest and greatest promotions on their favorite products,...receive "super-sized" or full sized samples of products...learn skin, color, fragrance and haircare "tips" and have the chance to meet and speak with their favorite beauty-brand celebrity.

In essence, the BeautyBash provides a Sensoround experience for the consumer. She is exposed to textures, scents, and vibrance that reinforce an emotional and intellectual connection. Intimacy with a product or brand is created and leads to brand-loyalty and repeat purchases.

While attending the BeautyBash we asked ourselves . . . what else is creating the excitement and the draw? . . . what makes this event so appealing that people will actually post an ad on Craig's List to search for tickets and gain entry? . . . Is it the free samples? . . . Is there some hidden value about the products?...Is it because the consumer gets to "rub shoulders" with the "celebrity" founders and makers of the beauty products? (even we couldn't resist having our photo taken with our favorite Mally.)

While most of the answers to the above questions are YES, the important aspect that BE captured was that the consumer's trust and loyalty are re-enforced at such events.

Is there something here to be learned as product development marketers? . . . something that we can capture and use to develop intriguing brands and promote our own beauty products? Perhaps, . . . .!!

5 Tips for building brand loyalty

1. Make an emotional and intellectual connection to the consumer. 2. Deliver high value for the customer. 3. Create a high touch, low tech experience. 4. Package fun, intrigue and identity from a consumer use perspective. 5. Provide simple to understand product information.

*****News to share from brands we visited...

THE SKIN CARE EDGE: New Launch

Actifirm: Face Firm Face Firm is the newest product from Actifirm launching late Spring.  Targeted to 40 + women - Face Firm utilizes Actifirm's exclusive mushroom extract.  After just one application, Face Firm improves the appearance of superficial fine lines and wrinkles and helps to make skin feel firmer.

The following key technologies of Face Firm are proprietary, patented and trademarked:

Actimatrix - a patented formula that includes Mucor Meihei mushrooms.

Actisea 100 - a combination of concentrated extracts from select marine algae and the inner gel of Aloe barbadensis Miller.

Actifirm Ultra - the main ingredient in Face Firm; a combination of extracts from rosemary, cornflowers and Gotu Kola.

THE COLOR EDGE: New Launch

DuWop: Cheek VenomThey've done it again! 10 years after the launch of LipVenom, DuWop has created a cheek formula with stunning results. We had a personal application of DuWop Cheek Venom from Cristina B. herself! Applied with fingers, it glides on skin with a light, satiny-smooth texture and contains long-wear pigments for day-long lasting color. Benefits of the blush helps to firm, tighten and condition skin through a blend of silicones, hyaluronic acid and essential oils. Available in two shades. Sidewinder, a gorgeous nude flush, and Diamondback a hot coral pink.

>>duwop

THE FRAGRANCE EDGE: An Anniversary

Tova: Tova Signature.  Who was the first woman to sell over 10 million bottles of fragrance to-date? Tova!  And,  she is celebrating the 25th Anniversary of her first fragrance Tova Signature (created by Manheimer Inc. a division of Kerry Group). Nominated for the 2008 Fragrance Hall of Fame at this year's FIFI awards, the fragrance is as relevant for women today as it was 25 years ago. It defined a category...clean sensuality, in a time when heavy hit- you- in- the face fragrances were being launched (think Giorgio). With a high concentration, 28.5% fragrance, notes include; Crisp bergamot, jasmine absolute, lavender, sandalwood and clean, sensual musk.

>>tova

THE BRANDS EXHIBITED

100% Pure Actifirm Arcona Bare Escentuals Borba Bourjois BriteSmile Caudalie Clarisonic Clinique DDF Diane Young Dr. Denese Dr. Goldfadden DuWop Facial Concepts Frederic Fekkai Joan Rivers Beauty Joey NY Jonathan Product Juara Juice Beauty Kate Somerville Kinerase Laura Geller L'Occitane Lorac Mally N.V. Perricone M.D. Nick Chavez Ojon Olivella Peter Thomas Roth Philosophy beauty Pink Sugar Prescriptives ProStrong QVC Insider Raw Color Redpoint Skyn Iceland Smashbox Sue Devitt Tarte Tova Beauty Tricia Sawyer Wen by Chaz Dean

The Need for Collecting, Analyzing and Sharing Research in the Spa and Spa Resort/Hotel Industry

THE HOTEL / RESORT / SPA EDGE: A Challenging Experience

BE attended a Hotel/Resort Spa panel discussion at Cornelia Day Spa presented by The Cornell Hotel Society - NYC chapter (www.chsnyc.org) Moderated by Professor Mary Tabacchi, the panelists were challenged with questions about the most pressing issues that face the Hotel and Resort spa industry today.

The world of "spa" is one of the areas where we, in the beauty industry, gather inspiration to develop new products and fresh treatment ideas that creates aspiration for our customers.

While listening to the discussions, we asked ourselves... How do these issues that face the profitable and luxurious hotel and resort spa industry affect us as beauty marketers?...Are there opportunities here?...Are there possibilities to join forces and expand our brands into new areas of distribution so that we both win?

Knowing some of the challenges that the luxury Spa world faces, BE poses thoughts and ideas of the possibilities of new areas for product development!

TOP 5 CHALLENGES FOR THE SPA INDUSTRY

1. Being Green and Going Green in a Spa environment 2. Creating a universal definition and experience of "Spa" 3. Collecting comprehensive data that will create a successful Spa benchmark 4. Deciding which comes first? Branding or the client Spa Experience? 5. Meeting the demands for today's healthy, wealthy, baby boomers

According to Susie Ellis, President of SpaFinder, "It would help to have an agreed-upon definition of what we consider a ‘spa’. "One big issue is the lack of meaningful benchmarking in our industry. We need consolidated market intelligence, as well as standards by which data from diverse sources can be compared."

EdgeNote: 

If a universal concept of Spa is defined, we as beauty marketers may need  to change our thinking about how we developaspirational products and our customer's thinking about how she uses and experiences the products we develop.

THE EXPERIMENTAL EDGE: Branding vs. A Spa Experience

While branding and communicating a spa culture was the constant theme throughout the discussions, the client's experience is just as important, as noted by audience guest and consumer trend specialist, Roben Allong  (www.realitycheckinc.com). Roben states that "The "massification" of the Well-being trend and its growing placement in the mind of the average consumer makes the "spa experience" no longer exclusive only to the rich jet set but available, attractive and attainable to Joe and Josephine Average living in Topeka, Kansas shopping for well-being, natural treatment products at their local Target or Wal-Mart."

Evident through the discussions was that while the hotel industry is clearly branded, the spa industry may not concentrate so much on branding, as the goal of spas is to be unique.  Globally, techniques and expectations of treatments and services vary.  Additionally, spa dwellers in general need to better comprehend the difference between a $90 body massage and a $200 body massage.

In an effort to better understand and flesh out challenges in this industry, the first Global Spa Summit was held last year in NYC.  This year's summit is scheduled for May 18-20th, 2008 and is  by "invitation only" (www.globalspasummit.org).   With an all inclusive price of $2290, for attendees, spouses and significant others are encouraged to attend all social functions and conference sessions at an additional $495.

EdgeNote: See Well-Being: Redefining a Mega Trend, the 2008 HBA/RealityCheck study that evaluates the emotional drivers for Well-Being and a look to the future of this mega trend. Available via podcast on both www.hbaexpo.com and www.realitycheckinc.com websites shortly.

THE LIFESTYLE EDGE: Spa-In-The-Sky

Where can babyboomers and 24/7 healthy wanna-a-be's go to "have it all"?  A Spa Lifestyle Community could be the answer.   According to Mary Gendron, “The trend toward incorporating spas into real estate communities makes perfect sense and is in line with the Baby Boom generation's concern with health and longevity." It also aligns with the value that younger generations are placing on work-life balance.

» Canyon Ranch Living     » Miraval Living

EdgeNote:  Are Spa Communities the opportune place for larger companies to co-brand?...or identify a new distribution channel?

THE PANELISTS: Information and Contact Links

While all of the solutions may not yet be answered for the luxury spa industry, there certainly seems to be opportunities to join forces with another division of beauty. Feel free to contact the panelists directly for further questions and BeautyEdge for all of your innovative product development needs.

Susie Ellis: Susie is president of SpaFinder, leads the world's most prominent spa marketing, media and research company, and is recognized worldwide as a top authority on the spa industry.

Susie.Ellis@SpaFinder.com

Sandra Sadowski:  Sandra is the Director of Spa and Fitness la prairie at The Ritz-Carlton Spa, Board of Directors Member of NYSPA (New York Spa Alliance), Ritz-Carlton Spa Advisory Board Member, New York Spa and Resort Expo Advisory Board Member, ISPA member and SpaBuzz Member.

Sandra.Sadowski@RitzCarlton.com

Deniz Omurgonulsen:  Deniz is the Director, Membership Development at The Leading Hotels of the World, Ltd. Leading Spas is the first and only global accreditation program for luxury spas.

DenizO@lhw.com

» Leading Hotels of the World Spas

Matthew Melville: 

Matthew is a Senior Associate with the New York Office of HVS, a global hospitality consulting and services firm.  MMelville@hvs.com

More information on Mr. Melville's background can be found via the following link:

» Matthew Melville

Steven O'Neal: 

Steven is the General Manager of Cornelia Day Resort; David Evangelista Salon at Cornelia Day Resort. With 8 years in the spa and fitness industry, Steven has held senior level roles  with Hilton Hotel’s luxury portfolio premiere Hotel-Spa, NYC’s Peninsula Spa and Equinox Fitness and Spa, respectfully.

» Cornelia Day Resort

Mary Gendron:

Mary Gendron is president of Middleton & Gendron, Inc., an award-winning New York-based public relations and brand communications firm that specializes in luxury hospitality, travel, and luxury goods and services, including spas. She was a founding board member of ISPA and currently serves on the board of New York Spa Alliance.

» Middleton & Gendron, Inc.

Anne R. Lloyd-Jones:

Anne is Senior Vice President of the New York office of HVS, the premiere global hospitality consulting firm. Ms. Lloyd-Jones’ particular areas of expertise include market studies, feasibility analysis, and appraisals. She has extensive consulting experience with an array of specialty hospitality properties, including spas, destination resorts and conference centers. More complete information can be found at:

» Anne Lloyd-Jones

Professor Mary Tabacchi, PhD, RD:

Doctor Tabacchi has been active in the spa industry since the early 1980s. Mary began teaching spa management and development in 1985 at Cornell University's Hospitality Management program and continues to do so presently. She has published hundreds of spa research papers and contributes frequently to Spa Business, Spa Asia, Asia Spa and Destination Spas.

THE SPA EXPERIENCE

THE SPA EDGE: A Sensoround Experience

BE visited “The Spa Experience” exhibition presented by SpaFinder at Grand Central's Vanderbilt Hall.  We indulged in treatments, and took a deep dive to explore the more “fascinating” Spa’s represented.  We asked ourselves … What is it that spa customers seek, and we as beauty marketers need to provide in product or service? ... BE’s answer: a “sensoround experience” … an overall feeling of health and well-being ... escapism … inner-peace and healing … adventure and most important ... individuality.  Here’s our Top 7 Spa Choices reflecting a “sensoround” experience.

BE's TOP 7 SPA CHOICES

Ojai Valley Inn & Spa - Ojai, California – Discover your own artistic talents!   The newly opened artist's cottage at Ojai Valley Inn & Spa brings you in contact with local artists. Here,  you can discover and release your artistic talents in pottery, painting, drawing, wreath making, and papermaking.

The new apothecary is a special workplace where guests blend fresh herbs and  essential oils to create lotions and potionsfor their own personal use.  You can also stroll through the gardens and hand pick herbs and flowers to create a customized floral water distillatewith micro molecules of essential oils.  The applications are suitable for; skin care, hair care, personal care, and baby care, as well as culinary and household uses. Guests can golf, enjoy soothing and rejuvenating spa treatments, and engage in local events from the surrounding community.

» Ojai Valley Inn

RanchoLaPuerta - Tecate, Baja California, Mexico  - How can you be off the court and still on your game?! All inclusive, RanchoLaPuerta Resort offers a signature massage class called Release and Mobilize using tennis balls as  massage apparatus.   The class is taught seven days a week by fitness instructor Nathan Briner.  See link for simple techniques that you can use yourself.  Our favorite is “aching feet massage” . Click here to download step-by-step massage directions.

» RanchoLaPuerta

Pritikin Longevity Center® & Spa - Aventura, FL  -  It’s simple.  Eat right and exercise…but you don’t have the time to make an action plan let alone follow one!!  At Pritikin you receive a full internal/external body evaluation by a team of doctors who write orders for meal plans, exercise plans and wellness plans inclusive of Women’s Health (peri/post - menopause). This is for the serious minded desiring a lifestyle change, and even those who want improvement with diagnosed health conditions like heart disease, diabetes, obesity and hypertension.  Evaluations include sonograms of arteries to evaluate plaque build-up, complete blood chemistry panels, cholesterol and triglyceride reads, and stress tests. There are also plenty of leisure activities to enjoy like boating, golfing, swimming, and Spa treatments.

EdgeNote: American’s today consume an average of 3500-5000 calories per day….watch that morning muffin and coffee! At Pritikin meal plans are calculated on an average of 1500 calories per day offered in 6 different meal servings.  Go to Free Pritkin Recipe CD to sign up for a free cd of 200 healthy recipes and their newsletter.

» Pritkin Longevity Center

Ska:na – Verona, New York -  the Oneida Indian word for “peace” (Ska:na) is the experience you receive at The Spa at Turning Stone.  An exceptional line up of  signature treatments is offered with the opportunity to engage in an authentic American Indian Sweat Lodge Ceremony. Native Americans have used the sweat lodge for centuries as a means of cleansing the body and purging the spirit of impurities, expressing gratitude to the Creator and giving thanks for a personal gift of rebirth.

» Ska:na - The Spa at Turning Stone

the bodyholiday® at LeSPORT – St. Lucia -  Yes, there’s sun, golf, spa treatments, a slew of indoor/outdoor exercise and water sport programs…and, your own... BodyGuard!...individuals trained in a array of fitness disciplines to assure that you get the most out of your selected exercise programs…plus... Specialists….whether you’ve taken a stress reduction class or learned a new technique…these individuals keep in contact with you after you have arrived home to offer more information or help. Here you’ll gain the opportunity to acquire skills and insights that will enhance the rest of your life with a wonderful feeling of body-mind synchrony…and even the chance to try Circus Arts and Gymnastics!!!

» thebodyholiday

CuisinArt Resort & Spa – Anguilla -  Fine white crystal sand…clear, blue, ocean water…simply paradise. The unique feature at  CusinArt  is it’s hydroponic farm and organic garden that produces it’s own fruits and vegetables so that foods are fresh and are not imported. The Venus Spa features it’s own restorative and moisturizing hydroponic cucumber and aloe wrap with harvested cucumbers from the farm. CuisinArt Resort & Spa has begun an expansion of its award-winning Venus Spa to include areas for hydrotherapy and an exclusively designed Thalasso Pool, of heated Anguillan seawater, for natural, mineral-based therapy.

» Cuisin Art Resort and Spa

Grotta Giusti Natural Spa Resort – Tuscany, Italy - Enjoy a healthy, detoxifying, natural steam bath in the ancient grottoes.  Perspiration provoked by the Grotta sets off an intense purifying, detoxifying process which, together with an immediate sense of wellbeing, makes this a unique treatment for the complete restoration of the body and mind.  The temperature of the bath, which increases slowly to a maximum of 34° C, creates a "thermal steam bath" that helps eliminate toxins and stress in the body.

The Spa and Wellness Center  features a full array of treatments and services ranging from thermal water emersions, physical diagnostic checks and dermatological evaluations, mental training to strengthen memory and learning, oriental massage therapies, fitness training, aesthetic medicine and exclusive face and body treatments.

» Grotta Giusti Spa

Gran Melia, Golf Resort & Villas - Gran Melia, Puerto Rico - The YHI Spa at Gran Melia, Puerto Rico features the Rainforest Signature™ Treatment, a hydrating and rejuvenating body treatment that  draws inspiration from the magical and mystical sanctuary of the Rainforest. The menu of Spa services is both extensive and alluring, rich in an offering of eco-delights and tropical lushness. The Rainforest and Aroma Well-Being spa rituals and services have been designed to honor the mystery and power of the Rainforest; the sacred link between humans and nature.  Also available are Wellness, Hydrotherapy and Relaxation Centers, plus golf at nearby Coco Beach.

» Melia Hotels and Resorts

THE EFFECTIVE EDGE: Innovative Treatments

SmoothOver … Go for the professional Alpha Beta®  Peel from mdskincare® … a proprietary blend of alpha  and beta hydroxyl acids improves skin’s texture, firmness, vibrancy and radiance…without the irritation, and over-the-top “sting” of  high-performance chemical peels.

» Dr. Dennis Gross MD

Plump and Smooth Lips …ANEW, Clinical Plump & Smooth Lip System by Avon means “No needles necessary” for full lips with youthful definition. The doubled-ended applicator features step 1 - Surfa-Smooth technology™  to help smooth out deep vertical lines, while redefining lip contours around the lips and step 2 - Maxi-Full™ technology   to boost collagen and help make lips look fuller and plumper with natural lip color restored.

» Avon

THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA

Welcome to OnTheEdge.  An insider e-review of select beauty industry conferences featuring on-the-edge trends, technologies, products and treatments.  The most intriguing details of the conferences are captured and delivered to you in OnTheEdge, so you stay "in-the-know" without having to be "on-the-go".

Please enjoy this complimentary introductory issue.  Feel free to send your comments or thoughts. Cherie Buziak, BeautyEdge LLC - Cherie@BeautyEdgeInc.com

THE PLASTIC EDGE: Plastic Surgery Procedures

TOP 5 "NEED TO KNOW"

Ethnicity Ownership: With a rise in ethnic reconstructive requests, the Surgeon’s goal  is to reconstruct features that fit the face without a change to the ethnicity.

P.U.L.L. stands for Pubic Undermining Lift and Liposuction.  Need we say more?!!

Male Appeal: Men are requesting cosmetic procedures with different outcomes based on age.. Mature Men are more accepting of plastic surgery and want to look younger, different  and rejuvenated.

Young Men request procedures to look refreshed but don’t want to look different.

Healthy Looks: Individuals experience “facial wasting” from diets, exercise and healthy living. This healthy living creates fat loss and hollows in the face making the face look older than the body. The key to facial rejuvenation is to add  fillers and minor lifts that add more volume and fullness to selected areas of the face.

Wellbeing: Savvy Plastic Surgeons are jumping in on the “well-being” trend, offering nutraceuticals, herbal medicines, organics, and nutritional supplements to their patients.

» Fallek Plastic Surgery» VIDEOjug

THE INNOVATION EDGE: New Products and Techniques

Liquid Hair Laser: Epilar This two-step system is an innovative way to significantly remove unwanted hair without the high cost of laser procedures. Trypsin, which breaks down proteins, is featured as part of the active formula.  Two patent pending gels are used and massaged into the skin after waxing.  First the inhibitor gel, then the activator gel are applied.  The formulas work in the hair follicle to help eliminate hair and prevent it from returning.   Expect at least a 20% reduction of hair regrowth after each treatment. » Epilar

Osmosis: Pur Medical SkinCare made an introduction at the conference featuring natural and chirally correct ingredients that work with the skin's own healing, antioxidant and remodeling processes.  Increased penetration and specially selected ingredients optimize results without irritating skin.

» Osmosis Skin Care

WhiteScience™: The Art of the Smile offers 3 innovative ways to rejuvenate your smile; Spa-White; a service treatment for spas and salons, WhiteIce; on-the-go maintenance and whitening care and SolarWhite; a unique alternative to whiten teeth using the sun’s energy.

» The Art of the Smile

THE TRENDY EDGE: Food Fusion

Create fresh, signature skincare recipeswith an epicurean twist. “In-Spa” treatments with culinary inspiration makes you the Executive Skin Care Chef.  Choose a far away regional theme…Italy, for example,..compound freshly picked, luscious and earthy “foodie” ingredients from that province…once prepared, apply and massage gourmet treatments onto face or body with an ancestral grooming “tool” (strigel) of that country… the results?...an experiential journey that’s relaxing and exuberating with a little fantasy.

Il Primo infuse a Mediterranean Foot Soak with robust red wine, warm spring water, crushed herbs and essences for scent.

Il Secondo prepare a buttery, body conditioning massage with blended olive butter, natural essences and other natural oils to richly moisturize skin…once applied, the body is stroked with a Strigel* for a new soothing and exfoliating sensation. (*200 year old tool used by Greeks and Romans to scrape dirt and sweat off the body.)

Il Dolce finish with a scrumptious lip scrub, dripping with honey and blended with pulverized anise seed. » Stone Journey

Cognac infused Hair Serum:  Thinning,  over-processed, dry, brittle hair?  How about a cocktail serum using the finest of natural cognac (from oat)  known for it’s curative and powerful antioxidant benefits. Polyphenols in cognac significantly reduce the hardening of blood vessels and contribute to overall hair improvement.

» Nature Pure Store

“Fine Dining” for skin:  Supporting the “foodie” trend in skincare is Selvert Thermal making it’s way into the U.S. with a collection of anti-aging treatments.  Among the line-up of skin-benefit collections is the Delicatessen line.  The skincare list of products is presented in a restaurant style menu.

Luscious ingredients like Passion Flower, Papaya and more help moisturize, firm and create new sensations in skin care treatments.

SKIN CARE MENU of PRODUCTSStarters - Marmelade Scrub de Framboise To follow - Crème au Yaourt Hydratante To finish - Souffle Emulsion au Chocolat et Café

» Selvert Thermal

THE SENSOROUND EDGE: Sensory Experience

Bamboo Massage: A very exotic,  sensual and original technique uses various sizes of natural bamboo that are massaged on the contours of the body to help relax, drain and reshape curves.  Massage effects using bamboo are  amplified with new sensations for the customer, while the massage technique is facilitated in a creative way for the massage therapist.

» Gil Amsallem (French Site)

Holistic Healing: Chakra signifies one of seven energy centers in the body, corresponding to the seven main nerve centers which stem from the spinal column. Each of the seven main chakras reflects essential aspects of consciousness and governs our lives, loves, learning and spiritual awakening.

Abrioné offers  seven different colored chakra masks.  Choose a color that  appeals to you to bring your Chakra back in balance.

» Abrioné Cosmetics