Make The Best of 2021 - with lessons learned from 2020

In a few years, we will look back at this time and say: that was the moment where everything changed – in our world, our lives, and our industry.

2020 was quite the year. We lived, we learned and we walked the year through with you. We covered a tremendous amount of ground in beauty and wellness in order to keep ahead of the curve and provide you with insights to help keep your brand and product development process flowing.

If you are uncertain about what to do with your brand or product launches this year, reach out to us. We can come up with answers with you to respond to the world we live in today. We’re here to help you navigate this uncertain territory.

In case you missed any - here are our articles, podcasts, and webinars from 2020 to help you plan out 2021 as we continue to gain opportunities and insights.

Beauty & Wellness in The New After

Beauty and Wellness in The New After

Women Warriors in Business Series

In 2020, at the beginning of the pandemic, Women Warriors in Business (WWB) was born. WWB is an interdisciplinary team of industry marketing experts. Their collective expertise in market research, consumer insights, brand positioning, product development, and omni-channel marketing ensures brands respond quickly and successfully to today's evolving business opportunities. Below are the insights and opportunities we followed during 2020 with a look into 2021:

What’s Next in The New Normal
8 Tips Brands Need to Know Now
6 Ways to Reinvent Marketing in the New Era
How to Reinvent Beauty & Wellness Brands for this New Marketing Environment Video
The World After: A Beauty Renaissance Video

Beauty Responds to COVID

Global Cosmetic News podcast

Neuromarketing & Product Development

A deeper engagement with consumers mindset in the new normal.
The Beauty Experience Part 3 of 3
Neuroscience and the Skin - The Brain - Skin Connection
The Beauty Experience Part 2 of 3
The five senses and product development.
The Beauty Experience Part 1 of 3

Product Development Tips, Trends & Insights

Launching Your Own Brand
How to Market Ingredients in the New Now: The Fall Edition

Trends, Technologies, Textures & Concepts

BeautyEdge & Gattefosse - Trends, Technologies, & Textures in a Post-Covid World Video
BeautyEdge & Gattefosse - Get Fresh! Concepts for Skin Health Video

BeautyEdge New Collaborations

BeautyEdge & MANE
What Have We Done With Our Sense of Smell
MANE's Studio M & BeautyEdge Collaborate

BeautyEdge & The Digital Wellness Institute

BeautyEdge LLC has teamed up with the Digital Wellness Institute to offer a 10% discount on the 10 week certified course. "Our course gives individuals and coaches the tools to take back peace of mind & time when using technology."

Use this code BEAUTYEDGE to receive 10% off ($150 value)

SIGN UP FOR DIGITAL WELLNESS HERE

Our goal is to provide the best information about the beauty and wellness categories, and to help you launch innovative concepts, ideas, and products in 2021. cherie@beautyedgeinc.com is the best place to reach out for inquiries regarding help with your new product and brand launch projects.

Building A Career Path in Beauty & Wellness 1/2021

Often, I am asked the question - "How did you become a product developer?" I don't have a simple response to this question because the path to developing a career can have many twists and turns.

As fate would have it, a serendipitous moment earlier this year enabled me to provide a bit more insight to this question.

I responded to a post on LinkedIn from Lesley Jane Seymour. It was a call out to interview women who reinvented their careers later in life. Since it was #2020, and a year of opportunity (sarcasm here!), I replied to the post. I never imagined I would be selected to be interviewed, but I was! Lesley offered me the opportunity to tell a high-level story about my career in product development in a podcast interview. The 30 minute podcast can be found here CoveyClub I'm interview #98

The short video slides below comprise selected excerpts from that interview. I hope they inspire you and remind you that the path to success is seldom linear.

Reminder: Carve out time for yourself to reflect on what's behind you, to celebrate what you've accomplished, and to look forward to what you want to conquer in your career. And – feel free to reach out to us for your product development and marketing needs.

The Beginning: A Beauty Career Launch

Starting my career involved learning product development from the ground up with industry experts from R&D, dermatology, perfumery, chemistry, microbiology and marketing. With an esthetic and cosmetology license in-hand, I went on to earn a BS in marketing from the Fashion Institute of Technology.

Pressing through Personal Struggles & Reinvention

As my path in the corporate world progressed in beauty product development, I dealt with the aftermath of losing both of my parents within four months of each other, struggling with infertility for 14 years, and starting a new business. I was fortunate to have a few close women friends that walked the unseen journey out with me. I am grateful for their continued support.

BeautyEdge's Evolution

After 15 years, BeautyEdge is still growing. Our services have grown and I’ve grown, and with that we’re moving further into the world of Wellness.

What's to Come for BeautyEdge

We are excited to announce Digital Wellness classes coming to BeautyEdge in 2021! These courses provide practical tools to ensure you and your team stay focused and flourish digitally. Workshop topics will include team productivity online, deterring distractions, enhancing focus/deep work, ergonomics for WFH, mental wellness and physical health.

Sign Up to Learn More About Digital Wellness Classes From BeautyEdge

For a more intensive certified course in Digital Wellness taught by The Digital Wellness Institute - Use this code BEAUTYEDGE to receive 10% off ($150 value) for the certified course from The Digital Wellness Institute

Sign Up for the Digital Wellness Institute 10 Week Course Here

8 Tips Brands Need to Know Now 10/2020

2020 continues to be a turbulent and unsettling year with social and economic unrest as well as general global uncertainty. 

Women Warriors in Business (WWB)* shared their tips and thoughts with BeautyMatter on what brands need to know in this continually changing environment. 

Click Here to Read the 8 Tips

 **Women Warriors in Business (WWB) Women Warriors in Business is an interdisciplinary team of industry marketing experts. Their collective expertise in market research, consumer insights, brand positioning, product development, and omni-channel marketing ensures brands respond quickly and successfully to today's evolving business opportunities.  The WWB consists of - Cherie Buziak, Roben Allong, Janice Hart, Kathleen Carroll, Sheri Koetting, Joi Ruud     

---

 New goals for 2021?

 How to Market Your Ingredients in a Way That COMPELS and SELLS

Your business - right now! How to stay ahead in crisis 3/2020

A personal note from Cherie: Just weeks ago, we were at the C.E.W. product demo exploring the newness and excitement of new beauty products and brands. 

And then - just like that, life changed.
 

What I’ve learned through the years, especially through hard times, is to stay focused and keep putting one foot in front of the other. It may not feel comfortable, and it may feel surreal at times. But what is happening is that you’re being stretched, and you’re growing. You will come out of this stronger and wiser.

Stay safe, stay well.

All my best,

Cherie

 What can you do for your business right now?

Now, more than ever, it’s important to stay connected with each other and your audience. Whether texting, skyping, phone calls, or video conferences - stay connected. There’s power in numbers. 

These moments can be a time for concern - but not worry.  Concern means we need to take all possible measures to stay safe and healthy while moving forward.  Worry means getting caught up in fear, and suffering from self-paralysis.  

In a time of uncertainty, we can all share our inner beauty, our support and our tips.  Here at BeautyEdge, we’re open for business, and our main concern right now is to support you and your business.

We’re in this together and we’ll walk it out, together. 

Below are links that we’ve found helpful during this transition. Please explore them, there is a lot of good information.

Beauty Industry Updates:

COVID-19: Current Key Takeaways for The Beauty Industry 

Follow BeautyEdge on Instagram, we’re posting daily inspirations to help you rise!  

BeautyEdge New Product Development Tips

BeautyEdge News & Resources

BeautyEdge BeautyEdge Services

Financial Relief Resources:

S Coronavirus tax relief

Emergency Funds - All Art Forms from Women Arts

NYC Small Business Relief

Alliance of Artist Communities Emergency Relief Fund

Reach out to your mortgage companies, credit card companies, platform servers, and see how/if they have special emergency programs to help you through this time. 

Tips For Working From Home:

8 Tips for Working From Home

How to Be Good at Video Meetings

15 Tips for Having Your Kids Home All Day

How to Prepare Your Business for Coronavirus

How to Stay Ahead in a Changing Workplace

Inspiration:
Google Art & Culture
Nightly Met Opera Streams

Education:
On-line Courses (free)

Let’s stay connected… we need a little love here too at BeautyEdge. Reach out with any thoughts you’d like to share about yourself, your business, or send us topics you’d like to hear about. 

“Don't look back, you're not going that way.” —Anonymous

"We're moving forward, join us."  -Cherie Buziak

Product Development Tips 1/2020

Building Your Beauty Product Development Skillset

in-cosmetics 2019 N.A. is behind us, and we continue to relish the memories and learning moments from the conference!

Below is a fun, video highlight, from the Sensory Bar featuring science and beauty YouTuber, and new friend, Trina Espinoza.  (Trina hosts a YouTube channel called Ms. Beautyphile. Read more about her at the end of this article.)

Re-watching this video featuring formulas that sparkle, bounce-back, and transform, emphasizes the importance of innovative technology and how to create a sensorial experience that connects with the consumer.

Click the image to view the video.

The Importance of Beauty Product Aesthetics

Products are designed to delight, enhance, and beautify the body while creating an enjoyable product engagement experience for the consumer. Aside from product performance, product experience motivates the consumer to return and repurchase products time and again. 

Research backs this up. Facebook IQ hired Accenture to study the shopping habits and preferences of American adults that purchase beauty products. When asked how they research and evaluate beauty products, 61% of make-up and 55% of facial skincare shoppers reported relying on physical locations for in-person evaluations.  Although consumers are active with online purchasing, real time product and textural engagement is key. And in the digital age, we have yet to offer a real life textural and sensorial experience through a screen that goes beyond the visual.

The Art of Aesthetic Product Development

Evaluating beauty products tactilely is an art.  It’s a talent that is developed through years and years of working with hundreds of product textures, and from learning from cross functional team members.   
 

Cross Functional Teams:  

Chemists: Understanding how raw materials work within a formula requires developing products alongside seasoned chemists. Chemists offer education on how ingredients will affect the product’s aesthetics and performance. 

Consumer Science: Developing desired claims with consumer science teams brings an understanding about how aesthetic texture and product performance will translate into claims based on the appearance and sensorial engagement of the product. 

Raw Material Suppliers: Reviewing new raw material product launches and new textures with suppliers will keep you current to industry trends. 

Learning from these teams, tracking and evaluating hundreds of products, and understanding aesthetic product development language will create a visual aesthetic library in your mind.  
 

Develop the Aesthetic for The Final User

When developing a product from an aesthetic perspective, the final consumer is who the product developer has to keep in mind.  It doesn’t really matter much if you, the developer, personally “love” the aesthetic of the product you’re developing. Put yourself in the mindset of the final consumer and make decisions based on that perspective. 

For example, if the final user that you're developing a product for has very oily skin, and the product is developed with a thick, aesthetic texture, that leaves behind a rich, dewy after feel, that person is most likely going to be turned off by the product aesthetic. The formula will need to be adjusted if it doesn’t rub in to their liking, transition quickly, and dry down in accordance to their desired after-feel. 

The Love Language of Aesthetic Product Development

Aesthetic product development is also attained through very technical guidelines and language in the laboratories. When speaking with chemists, we use specific terminology to communicate about the texture and performance that needs to be achieved for the final consumer experience.  Dedicated chemists will go the extra mile and apply the product on their own skin to experience the product and determine if it is in alignment with the aesthetic requirements set forth from the marketing brief and product benchmark. 

Below is a short list of aesthetic terms. You may want to practice using these terms in order to enhance your aesthetic development skill set.  As a quick lesson for yourself, line up 15 different cream textures. Then label the aesthetic descriptors to each product using the below terminology.

Image copyright: BeautyEdge LLC

A Technical View of Aesthetic Qualities

Did you know that Gattefossé, a designer and provider of innovative technologies, has an expert sensory panel of evaluators?  Yes, it’s true! 

Their 15-person panel, established in 1996 and headquartered in France, continually touches, feels and evaluates finished skincare formulations. What an awesome job! If evaluating only 100 products per year, someone on the panel since the founding would have evaluated approximately 2,400 products to date!  Now that is how you build a mindful aesthetic library: by constantly sampling and experiencing hundreds and hundreds of products.   

The graph below is just 7 out of the 18 or so criteria that the Gattefossé expert panel evaluates against. 

Image Copyright: Gattefosse’

My friends at Gattefossé sometimes offer a half-day evaluation session at their Paramus, NJ location.  You can contact Lauren DelDotto to inquire about any upcoming evaluation dates for 2020.

It’s OK to be a Beginner

I recently had a moment of deep empathy for a young makeup artist. From a distance, I was watching her apply makeup on a customer in a department store. Both she and the customer appeared to be enjoying this time of makeup application. However, when 30 minutes of application turned into 45 minutes, a second makeup artist came in to apply makeup to the customer. Out of curiosity, I stepped over to where they were to see why the switch in artists.  

The young artist was beside herself and immediately blurted out, “I did a horrible job. I know my own facial structure and how to apply cosmetics, but I don’t always know how to apply cosmetics to other people’s facial structure.” She was obviously being overly critical of herself and her talents. To ease her stress, I put my hand on her shoulder, did an imaginary motion of brushing something off her shoulder and advised her to shake it off. 

All was not lost. The second artist was able to remedy the issue. This young artist was in the beginning stages of developing her make up artistry skills and was experiencing growing pains. Should that makeup artist step away from her skill set of artistry? No. Does she need to practice more on applying makeup on other people? Yes! Would it have been a better experience for her, and the customer had she asked for supervision and assistance from a senior artist before it became an emergency? Definitely. 

Seeing her experience was a reminder for me that we all continue to evolve with our talents. This applies to all careers and it’s the same with cosmetic/beauty product development. It’s not something that anyone can just jump into and expect to instantly succeed with no prior experience. To evaluate a product well without experience is impossible. Just as it’s impossible to become an Olympic gold medalist on your second day ever playing tennis.

If you’re looking for more information on product development, or need the guidance of a seasoned expert to help you with your process, contact me at cherie@beautyedgeinc.com.  We can work through your development needs together.

Until then, keep mastering your craft!

About Trina Espinoza: Trina shares the science behind beauty and personal care products that appeals to a consumer-based audience. Her accomplishments include being featured on Mashable as one of “six YouTube channels that make learning about science fun”.  She has been nominated for a Regional Emmy and has made guest appearances on the American Chemical Society’s Reactions series.

If you want to know more about Trina, you can find her on FB, YT, Instagram, and Twitter @msbeautyphile.

NY NOW, Let's Get Happy!

BeautyEdge visited the NY NOW show in New York City's Jacob Javits Center.

Some of you may be asking, “What is NY NOW?”  From our point of view, it is a tremendous collection of U.S. and global-based manufacturers, exhibitors, and distributors with commercialized products that range from personal care to baby clothes, stationary to home goods. The exhibitors provide “first look” exposure to new launches along with their full brand line-ups that are available for retail sales in various selling channels.

Key Trends:

>>Though living green and sustainability are becoming more of a lifestyle than a trend, we continue discovering new ways to use our resources wisely and safely.

>>Strong evidence in men’s luxury personal care was apparent, along with the need and clear message to love others and ourselves, to celebrate, to indulge in the little things and enjoy happiness.

While many trends themed throughout the show, we chose happiness as a grounding point.  We won’t claim to know the answer to everlasting happiness at BeautyEdge, but we do know that as humans we seek an experience, whether inside or outside of ourselves, to which we can say, ”That makes me happy!”

Take a look at what we saw at NY NOW!

TheHappyEdge: fun products

eco-kids®  launched 2008

Although they have been around since 2008, Kip and Cammie Weeks continue to bring fun, creativity, and a breath of fresh air to a lineup of 13 eco-kid products, including molding dough, crayons, finger paints, and egg-coloring kits. The company began with a recipe for molding dough that Cammie Weeks’ mom made for her as a child. After incorporating natural ingredients into the recipe, the dough was named eco-dough. With the slogan “creative play the natural way,” eco-kids’ products are developed with non-toxic natural ingredients and packaged with environmentally friendly supplies from around the United States.

Bead Bottle™ launching Spring 2014

Beach

Sentiment

Bead Bottle is a distinctive and creative product that was designed to honor important memories and milestones in life. From family vacations to special friendships to personal mantras, Peyote Bird has developed numerous stores that appeal to a wide range of customers. Each bead bottle contains various semi-precious stones, as well as metal charms, glass beads, and leather cording, accompanied by two lobster closures to make one necklace and one bracelet.  A story card with simple instructions is provided with each purchase and includes a QR-code to YouTube videos for additional information.

Buff-Her House of Exfoliation launched May 2013

The time spent with these three sisters and founders—Regina, Cheryl, and Stephanie—was delightful. They are all experts in natural skin remedies, and two of the sisters are aestheticians. We’re happy to hear that, because it is particularly important to understand how a product works on skin and what to look for performance-wise during and after use. Buff Her House of Exfoliation is a collection of exfoliating facial scrubs made from organic and naturally grown fruits and vegetables. According to the company, these gentle exfoliants will restore your skin’s natural and radiant beauty with nature’s help! Their goal is to provide women with a natural way to exfoliate by using all-natural and organic foods. Each shaker is claimed to provide two hundred exfoliating applications, and can be used mixed with water, or added to your favorite cleanser!

Final thoughts: As colleagues in marketing, product development, and trend seekers, explore with us these new ideas!  Let's use these infusions of inspiration as stepping stones creating happiness for our consumers while designing a better world of products.  

Need help creating a Happy or Experiential beauty care product or brand with an edge?  Connect with BeautyEdge LLC at Info@beautyedgeinc.com   We’re also available for category analysis to identify the white space for your new product or brand.

MAKE UP IN NEW YORK - What's New?

What's New? That's the million-dollar question in a multi-billion dollar industry! The answer? It's out there, if you look for it (wink, wink!). Here's a start. BE attended MakeUp in New York, a first time U.S. event held in the wake of the success of MakeUp in Paris. Answers to "what's new?" were found at this two day trade show.

Beauty industry leaders had the opportunity to engage in firsthand conversations with suppliers, manufacturers, designers and trend forecasters. Innovative makeup ingredients, formulas, packaging, full-service development and design ideas were shared. Visionaries could walk away with fresh concepts to enhance and complete the coming year's product development and marketing calendars.

Here's a quick look at what's new.

THE ARTIST'S EDGE: Cosmetic Innovations

EveFoundation

WHAT'S NEW?

EVE PEARL®, International Luxury Brand of Makeup presented their full line up of "good for your skin" color cosmetics enhanced with advanced nutrient technology.

The latest launch from EVE PEARL® is High Definition Liquid Foundation. Developed in 9 shades from fair to deep, this lightweight, layerable foundation builds from sheer to full coverage. For light coverage, apply with a damp facial sponge. For full coverage apply with a foundation make up brush or finger tips. Works for face and body.

The technology across all of Eve's formulations is CosmeNutrients®, a unique blend of vitamins, minerals, proteins, peptides and anti-oxidants. The powerful anti-oxidant, Astaxanthin derived from sea algae is formulated into all of the cream formulas. Packed with Omega-3, it provides anti-inflammatory properties and has been found to be more powerful than Vitamin E for protection against lipid peroxidation within the skin.

HD Liquid Foundation Claims:

paraben free oil free water free petrolatum free mineral oil free fragrance free cruelty to animals free

EVE PEARL® is Makeup with Skincare for Every Complexion…at Every Age.

Mascara Plus, a contract manufacturer based near Milan, Italy introduced an innovative lash formulation to their specialized line up of mascara formulas and brushes.

WaterProof Glaze! is a semi-transparent, extra water proof, lash gel. Apply it to bare lashes as a top-coat for a natural glossy-lash look or apply it over a favorite mascara to make it waterproof. WP Glaze solves the problem of developing a volumizing mascara formulation with waterproof benefits. The secret; apply a favorite volumizing mascara to lashes then coat with WP Glaze for water-resistant, full, long, lush looking lashes.

THE SAMPLING EDGE: Try it!

WHAT'S NEW?

Arcade Marketing, a preeminent provider of sampling solutions to the world’s leading beauty, fragrance and skin-care brands introduced a number of new sampling methods. Their creative designs and manufacturing options help to promote specific product needs for sampling or retail sell through.

BeautiPod™, available in two designs with a 1.5 gram fill weight.  1.) A round shaped sampling pouch or 2.) A streamlined, rectangular shaped pouch -  Both hold viscosities that range from thinner serums to creamy foundations and are ideal for sample hand outs at counter, direct selling pieces, magazine inserts or sold as travel sized products.

ShowerPods are planned to launch this Fall.  These water-resistant sampling units were designed with a convenient hook feature to hang-in-the-shower for ease of use.  A 5 or 10 ml. fill weight provides 2-3 applications of product.  Great for  business, overnight or weekend travel.  

ColorFixations are single trial samples that get customers fixated on your cosmetic color line up.  Not only are they great for color sampling, they are fun to use.  The peel off backing of the sample allows interchangeable colors to be applied to an in-store swatch sheet at the beauty counters so that customers can take the recommended shades home to use on eyes, cheeks and lips.

A favorite of Marine Ravera's, marketing assistant at Arcade, is deluxe PowdaSilk™.  Thesample system features a deluxe puff and powder foundation..  Fused together as one sample, the sponge applicator is on one side and the powder foundation or bronzer is on the other side of the sample. Different textures of powder puff applicators are available.

Livcer - First time exhibiting in the U.S., this French company is the leader on Thermoformed sampling technology.  Brand awareness is increased with this style of component sampling and studies reveal that 30% more customers will use and test samples that provide multiple use application versus a simple peel back, one time use packette.

livcer U.S. Agent - SGB packaging group. Contact: Shoshana GIBLI  phone 201 488 3030

LipsKit ® launched this year and is a cost effective, direct fill sample system in an ultra thin resealable case.  Since there is no need to create a mold with Thermoform technology, the lip formulas are hot poured directly into the sampling component molds.  There is plenty of room on the package for branding and marketing copy.  It's convenient, modern and easy for the customer to use and understand.

ColorKit® launched just 3 months ago. The sample system provides ample amounts of color foundation or concealer and is accompanied by a sponge applicator.

3 advantages of the Color Kit®:

Innovative: Safety and ecological concerns were the main criteria for development. The built-in compartment case is filled directly with the product and fitted with a protective cap,thereby presenting shades attractively while ensuring product safety. Color Kit is entirely recyclable in keeping with their  sustainable development policy.   Practical: Color Kit is ultra-slim, resealable, contains one or more compartments (foundation and concealer, for example) and comes with a sponge. Color Kit is a smaller, bona fide makeup palette which offers a wide number of customization and decoration possibilities. It’s perfect for carrying in your purse, on the weekend or for short trips and respects customs and airline regulations and norms.   Economical: Color Kit is cost-effective while guaranteeing a high-quality brand image. It can be positioned as a loss leader in your product catalogue thanks to its affordable price and as an introduction to your product range in the launch or relaunch phase.  

A favorite is the multi-color lip pallete sampling pack.  Three lip color textures are sampled and there is plenty of room on the package to add branding, market copy and the line extension colors.

THE DEVELOPMENT EDGE: Speed To Market

Topline Products is a leading manufacturer of innovative beauty packaging and turnkey solutions. With locations in North America, Europe and Asia, Topline provides a truly global service offering packaging engineering, injection/blow molding, metal fabrication, product formulation, filling and assembly, supply chain management and R&D. Renowned for award winning design, Topline has been granted over 50 utility patents.

WHAT'S NEW IN PACKAGING?

In-Mold Labeled, Injection Molded Tube. Topline has created a strategic alliance with Viva Healthcare, an international manufacturing force, to bring this revolutionary tube to the market place providing the ultimate in decorated tubes.  In-Mold label tubes provide a full color image from a tubed component's shoulder to crimp.  The result, an immediate on-shelf product impact to the customer.  The tube and label are molded at the same time creating an encapsulated label that reduces component scuffing and eliminates label peeling.

The advantages of In-Mold labeled tubes:

It's Green:  Materials have a recycling code of 5.

It's Cost effective:  The component manufacturing run is faster and less expensive because it is a single processes.

It's Vibrant:  Photographic imaging can provide up to 8 colors with or without metallic effects.

WHAT'S NEW FOR FUN?

MiniTreats! Need a mid-day mini treat? Try a flavored lip balm dispensed from a propel-repel miniature ice cream pint component.   Double Tubing!  Two tubes are better than one! The technology fill and component are breakthrough features for this lip gloss.  Swirled gloss fills the inner tube and gloss boost fills the outer tube.  High color intensity is applied to lips from the inner tube glosses and  booster gloss formula in the outer tube offers a 3-d volume effect.   Triple Swirled Lip Gloss!  Triple the swirl means triple the fun!  Triple technology provides a 3-dimensional visual and a tri-color application of gloss to lips.   Two colored glosses are intertwined with a clear gloss booster that provides a tri-color application of high shine and volume to lips.

Genealogy, LLC a full service Product Design House, located in Hackensack, New Jersey, opened its doors three years ago to provide full service product development from concept to finished product.  The unique advantages of Genealogy is their boutique-like approach for cosmetic product development by providing branding, marketing and business planning support along with manufacturing capabilities of volumes up to 100k.

The beauty of Genealogy is its relationships with multiple manufacturers, which enables them to match the formula to the manufacturer who is best suited.  Genealogy also has close relationships with unique raw material vendors who provide them with a 'first-look' at cutting edge technologies and materials.  With speed to market at the forefront of every business, starting out with a fresh concept supported by innovative technology saves internal costs and time in the important creative phase of product development.

Three times a year Genealogy presents seasonal skincare and color collections in groupings of up to 30 product ideas.  Their latest collection "Highly Evolved Beauty" captures textures, technologies and scents from earth and sea materials creating products with a natural and experiential element

THE FINAL THOUGHT: Look!

How fast can we get it?...How is this product different from what's out there already?...How do we make the story simple yet impactful?...How do we stay competitive?... The answers aren't always easy, but they are available. Suppliers, contractors and forecasters are more than happy to help seize the opportunity for innovation in this speed to market environment.  We just have to look for it!

Additional Vendors

Alkos Group, Ancorotti Cosmetics, Geka, Faber-Castell Cosmetics, Axilone Bioplan Flexpaq, B.Kolormakeup & Skincare Srl, Schwan Cosmetics, Weckerle Cosmetics, ArrowPak Baralan Int., Anisa Int. Inc., Strand Cosmetics Europe, Oekabeauty, Inca Cosmetici, Sleever Int., Bullier Sas Leonard Brushes, Bright Vision Industrial Co., Eisen GmbH, Bellwyck Packaging Solutions, DuPont Cosmetics Solutions

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