MAKE UP IN NEW YORK - What's New?

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What's New? That's the million-dollar question in a multi-billion dollar industry! The answer? It's out there, if you look for it (wink, wink!). Here's a start. BE attended MakeUp in New York, a first time U.S. event held in the wake of the success of MakeUp in Paris. Answers to "what's new?" were found at this two day trade show.

Beauty industry leaders had the opportunity to engage in firsthand conversations with suppliers, manufacturers, designers and trend forecasters. Innovative makeup ingredients, formulas, packaging, full-service development and design ideas were shared. Visionaries could walk away with fresh concepts to enhance and complete the coming year's product development and marketing calendars.

Here's a quick look at what's new.

THE ARTIST'S EDGE: Cosmetic Innovations

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WHAT'S NEW?

EVE PEARL®, International Luxury Brand of Makeup presented their full line up of "good for your skin" color cosmetics enhanced with advanced nutrient technology.

The latest launch from EVE PEARL® is High Definition Liquid Foundation. Developed in 9 shades from fair to deep, this lightweight, layerable foundation builds from sheer to full coverage. For light coverage, apply with a damp facial sponge. For full coverage apply with a foundation make up brush or finger tips. Works for face and body.

The technology across all of Eve's formulations is CosmeNutrients®, a unique blend of vitamins, minerals, proteins, peptides and anti-oxidants. The powerful anti-oxidant, Astaxanthin derived from sea algae is formulated into all of the cream formulas. Packed with Omega-3, it provides anti-inflammatory properties and has been found to be more powerful than Vitamin E for protection against lipid peroxidation within the skin.

HD Liquid Foundation Claims:

paraben free oil free water free petrolatum free mineral oil free fragrance free cruelty to animals free

EVE PEARL® is Makeup with Skincare for Every Complexion…at Every Age.

Mascara Plus, a contract manufacturer based near Milan, Italy introduced an innovative lash formulation to their specialized line up of mascara formulas and brushes.

WaterProof Glaze! is a semi-transparent, extra water proof, lash gel. Apply it to bare lashes as a top-coat for a natural glossy-lash look or apply it over a favorite mascara to make it waterproof. WP Glaze solves the problem of developing a volumizing mascara formulation with waterproof benefits. The secret; apply a favorite volumizing mascara to lashes then coat with WP Glaze for water-resistant, full, long, lush looking lashes.

THE SAMPLING EDGE: Try it!

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WHAT'S NEW?

Arcade Marketing, a preeminent provider of sampling solutions to the world’s leading beauty, fragrance and skin-care brands introduced a number of new sampling methods. Their creative designs and manufacturing options help to promote specific product needs for sampling or retail sell through.

BeautiPod™, available in two designs with a 1.5 gram fill weight.  1.) A round shaped sampling pouch or 2.) A streamlined, rectangular shaped pouch -  Both hold viscosities that range from thinner serums to creamy foundations and are ideal for sample hand outs at counter, direct selling pieces, magazine inserts or sold as travel sized products.

ShowerPods are planned to launch this Fall.  These water-resistant sampling units were designed with a convenient hook feature to hang-in-the-shower for ease of use.  A 5 or 10 ml. fill weight provides 2-3 applications of product.  Great for  business, overnight or weekend travel.  

ColorFixations are single trial samples that get customers fixated on your cosmetic color line up.  Not only are they great for color sampling, they are fun to use.  The peel off backing of the sample allows interchangeable colors to be applied to an in-store swatch sheet at the beauty counters so that customers can take the recommended shades home to use on eyes, cheeks and lips.

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A favorite of Marine Ravera's, marketing assistant at Arcade, is deluxe PowdaSilk™.  Thesample system features a deluxe puff and powder foundation..  Fused together as one sample, the sponge applicator is on one side and the powder foundation or bronzer is on the other side of the sample. Different textures of powder puff applicators are available.

Livcer - First time exhibiting in the U.S., this French company is the leader on Thermoformed sampling technology.  Brand awareness is increased with this style of component sampling and studies reveal that 30% more customers will use and test samples that provide multiple use application versus a simple peel back, one time use packette.

livcer U.S. Agent - SGB packaging group. Contact: Shoshana GIBLI  phone 201 488 3030

LipsKit ® launched this year and is a cost effective, direct fill sample system in an ultra thin resealable case.  Since there is no need to create a mold with Thermoform technology, the lip formulas are hot poured directly into the sampling component molds.  There is plenty of room on the package for branding and marketing copy.  It's convenient, modern and easy for the customer to use and understand.

ColorKit® launched just 3 months ago. The sample system provides ample amounts of color foundation or concealer and is accompanied by a sponge applicator.

3 advantages of the Color Kit®:

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Innovative: Safety and ecological concerns were the main criteria for development. The built-in compartment case is filled directly with the product and fitted with a protective cap,thereby presenting shades attractively while ensuring product safety. Color Kit is entirely recyclable in keeping with their  sustainable development policy.   Practical: Color Kit is ultra-slim, resealable, contains one or more compartments (foundation and concealer, for example) and comes with a sponge. Color Kit is a smaller, bona fide makeup palette which offers a wide number of customization and decoration possibilities. It’s perfect for carrying in your purse, on the weekend or for short trips and respects customs and airline regulations and norms.   Economical: Color Kit is cost-effective while guaranteeing a high-quality brand image. It can be positioned as a loss leader in your product catalogue thanks to its affordable price and as an introduction to your product range in the launch or relaunch phase.  

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A favorite is the multi-color lip pallete sampling pack.  Three lip color textures are sampled and there is plenty of room on the package to add branding, market copy and the line extension colors.

THE DEVELOPMENT EDGE: Speed To Market

Topline Products is a leading manufacturer of innovative beauty packaging and turnkey solutions. With locations in North America, Europe and Asia, Topline provides a truly global service offering packaging engineering, injection/blow molding, metal fabrication, product formulation, filling and assembly, supply chain management and R&D. Renowned for award winning design, Topline has been granted over 50 utility patents.

WHAT'S NEW IN PACKAGING?

In-Mold Labeled, Injection Molded Tube. Topline has created a strategic alliance with Viva Healthcare, an international manufacturing force, to bring this revolutionary tube to the market place providing the ultimate in decorated tubes.  In-Mold label tubes provide a full color image from a tubed component's shoulder to crimp.  The result, an immediate on-shelf product impact to the customer.  The tube and label are molded at the same time creating an encapsulated label that reduces component scuffing and eliminates label peeling.

The advantages of In-Mold labeled tubes:

It's Green:  Materials have a recycling code of 5.

It's Cost effective:  The component manufacturing run is faster and less expensive because it is a single processes.

It's Vibrant:  Photographic imaging can provide up to 8 colors with or without metallic effects.

WHAT'S NEW FOR FUN?

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MiniTreats! Need a mid-day mini treat? Try a flavored lip balm dispensed from a propel-repel miniature ice cream pint component.   Double Tubing!  Two tubes are better than one! The technology fill and component are breakthrough features for this lip gloss.  Swirled gloss fills the inner tube and gloss boost fills the outer tube.  High color intensity is applied to lips from the inner tube glosses and  booster gloss formula in the outer tube offers a 3-d volume effect.   Triple Swirled Lip Gloss!  Triple the swirl means triple the fun!  Triple technology provides a 3-dimensional visual and a tri-color application of gloss to lips.   Two colored glosses are intertwined with a clear gloss booster that provides a tri-color application of high shine and volume to lips.

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Genealogy, LLC a full service Product Design House, located in Hackensack, New Jersey, opened its doors three years ago to provide full service product development from concept to finished product.  The unique advantages of Genealogy is their boutique-like approach for cosmetic product development by providing branding, marketing and business planning support along with manufacturing capabilities of volumes up to 100k.

The beauty of Genealogy is its relationships with multiple manufacturers, which enables them to match the formula to the manufacturer who is best suited.  Genealogy also has close relationships with unique raw material vendors who provide them with a 'first-look' at cutting edge technologies and materials.  With speed to market at the forefront of every business, starting out with a fresh concept supported by innovative technology saves internal costs and time in the important creative phase of product development.

Three times a year Genealogy presents seasonal skincare and color collections in groupings of up to 30 product ideas.  Their latest collection "Highly Evolved Beauty" captures textures, technologies and scents from earth and sea materials creating products with a natural and experiential element

THE FINAL THOUGHT: Look!

How fast can we get it?...How is this product different from what's out there already?...How do we make the story simple yet impactful?...How do we stay competitive?... The answers aren't always easy, but they are available. Suppliers, contractors and forecasters are more than happy to help seize the opportunity for innovation in this speed to market environment.  We just have to look for it!

Additional Vendors

Alkos Group, Ancorotti Cosmetics, Geka, Faber-Castell Cosmetics, Axilone Bioplan Flexpaq, B.Kolormakeup & Skincare Srl, Schwan Cosmetics, Weckerle Cosmetics, ArrowPak Baralan Int., Anisa Int. Inc., Strand Cosmetics Europe, Oekabeauty, Inca Cosmetici, Sleever Int., Bullier Sas Leonard Brushes, Bright Vision Industrial Co., Eisen GmbH, Bellwyck Packaging Solutions, DuPont Cosmetics Solutions

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THE INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE

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BE attended the International Esthetics, Cosmetics and Spa Conference (IECSC) held at the Javits Convention Center in New York City on March 6-8, 2011. This conference is one of three held nationally. Attendees of the IECSC conferences can expect to be exposed to the latest treatment products and a first hand education on spa, wellness and medi-spa techniques.

Sifting through hundreds of booths, brand seminars and presentations, BE found hidden themes and trends that were essential takeaways from the conference. We hope you enjoy these discoveries as much as we did! Feel free to let us know your thoughts at info@beautyedgeinc.com

*Trae is a professional makeup artist and one of the founders of the cult beauty brand, Three Custom Color Specialists. She currently provides brands with product development and brand messaging services and covers the beauty and lifestyle beat for Whaleshark Media (McClatchy, deals.com and retailmenot.com).

Top 3 Current Spa Treatment Trends presented by Bryan Durocher*

LED Treatments provides a non-invasive procedure that activates skin cells with pulses of low-level, non-thermal light energy. LED light energy helps rejuvenate aging or damaged skin.

Indigenous Signature Treatments introduces locally grown produce that are incorporated into the spa's menu. For example, in the northwestern United States, a rejuvenating berry body treatment could feature locally harvested, freshly pulverized huckleberries.

Anti-Cellulite Treatments are highly popular in Europe and reducing cellulite is a top concern treated with various applications like ultra-sound, caffeine wraps and expanding modalities to address the adipose tissue.

Top Consumer Trends 

Transumers - Think of creating memories and experiences for customers. The shift is from consumer to transumer. They want something they can reminisce about.

Premiumization - Think of big ticket items and the next step above luxury. Spa goers are paying premium prices for medi-spa treatments; they want the premium products to extend the treatment results.

SnackCulture - Think of instant gratification. As attention spans become shorter and shorter consumers look for 15 minute services. Offer In and Out treatments specific to targeted areas like eyes, lips or specific skin concerns.

Tryvertising - Think of the power of groups. People go where there is a crowd, Pop Up kiosks are on the rise. People want to experience the product. People are willing to come in and try something but are not locked into specific advertising for the specific product introduction.

Time Compression - Think of no time to talk, text, facebook, early to rise, late to bed. People want at-home time saving products, the quicker the better; 5 minute regimens.

Status Skills - Think exclusivity. It's much more exclusive than mass luxury brands. It's not Chanel, not Vuitton. Consumers want something unique that is not easily attained. Offer Limited Edition or anniversary items.

*Bryan Dourocher is the author of Wakeup Live the Life You Love in Beauty, an expert for Health Journal TV, Life and Leisure TV, and contributor to NBC South Florida Today and the founder of Durocher Enterprises. Bryan was named in 2008 one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry Magazine.

THE INNER EDGE: Holistically Cleansed

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Spring Clean your Mind and Skin with PhytoEnergy.Celmonze (Paris) just launched their Holistic Beauty Wellness brand in the United States. This 30 year old company is dedicated towards breakthrough skin discoveries and innovation is key with multi-dimensional formulas for every beauty need.

For over-stressed and undernourished skin, Celmonze's extraordinary Exotic PhytoEnergy treatment helps onboth inner well-being and outer radiance giving the body and soul rejuvenation. This total mind and skin treatment is enriched with effective ingredients like Ginkgo Biloba and Panax Ginseng.

The four color Exotic PhytoEnergy Treatment includes:
  • Red Therapy to energize skin, promote a positive and strong mind and recharge the spirit.
  • Orange Therapy to enhance a youthful skin and to promote a happy and bright mind with a cheerful spirit.
  • Green Therapy to detox skin, soothe and calm the mind and to create a harmonious spirit.
  • Purple Therapy to relieve irritated skin, ease and inspire the mind and to liberate the spirit.
Benefits:
  • Mind, soul and spirit are well relaxed.
  • Potent herbal extracts revive skin’s defense and immune systems.
  • Herbal oils erase tired lines leaving skin smooth and supple.

THE TREATMENT EDGE: De-pigmenting

Rhonda Allison from PCA states that hyperpigmentation is the most common concern to skin of color, referencing studies showing that up to 86% of ethnic women struggle with this issue.

The 3 most common forms of hyperpigmentation and recommended treatments:

1. UV induced hyperpigmentation: Discoloration caused by sun exposure. Treatment: sun protection.

2. Hormonally induced hyperpigmentation (melasma): Skin affected by melasma, or a discoloring of the skin, contains increased melanin, melanocytes and melanosomes. Treatment: products with exfoliating or brightening properties.

3. Post-inflammatory hyperpigmentation (PIH): This is the result of any type of inflammation. This is most commonly acne-related and displays significantly more inflammation in Ethnic skin than in Caucasian. Treatment: anti-acne products

About PCA Skin: A leading clinical skin care company in the development of professional chemical peels and advanced topicals for nearly 20 years, PCA SKIN was the first cosmeceutical company to provide scientifically researched daily care products and professional treatments to the medical and clinical aesthetics markets.

THE 24/7 EDGE: It's Beautiful

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For round the clock skin care,Mark Lees' latest intro's feature a duo set of super hydrators infused with ceramides. One for day and one for night.

A Beautiful Day is a state-of the art lipid-infused moisturizer for dry and dehydrated skin and is enhanced with protective SPF-30 Broad Spectrum Sunscreen. It's wonderful silky feel is perfect to be worn alone or used under makeup.

A Beautiful Night is a moisture replenishing treatment to be used at night for dry skin and is infused with lipids, hydrators and antioxidants. Skin wakes up more hydrated, smooth and younger looking.

Mark Lees, Ph.D., M.S. an award-winning speaker and product developer, is one of the country's most noted skin care specialists and has been quoted and interviewed by Glamour, Shape, Teen, Self, The Miami Herald, The Associated Press, and NBC News. Mark specializes in acne and aging skin, and is the author of Skin Care: Beyond the Basics.

THE MANLY EDGE: Not A Raw Score

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How does a man maintain his youthful appearance? The same way a woman does! Proper skin care starting at an early age. A balanced diet and exercise help too.

Skin care is not a RAW deal when it comes to men. RAW has a full range of skin care products specific to men's needs.What's different with men's skin? Lower pH levels, thicker skin texture, more sebum and male skin cells carry fewer antioxidants resulting in more and deeper facial lines and hyper-pigmentation.

According to RAW, men have wanted to participate in the youth revolution for years. They just didn’t have the green light from the world of ‘macho’. An acceptable attitude of using skincare combined with a “being cool” identity has been taking place with men who want to look their best. They want those few essentials that are going to produce results. The brand focuses on simplicity and created several products that pull double duty.

RAW is scientifically formulated to use the power of raw organic minerals, plants and biotech ingredients. The product range follows a Raw Skin Method of product use. A.M. products focus on benefits to restore, rebuild and protect. P.M. products focus on benefits to renew and replenish. A shave cream and an acne treatment product are in development.

Men, what's your score?

Your hair score that is! Today, hair loss and hair thinning affects an estimated 75% of all men. As clients turn to beauty professionals in the salon, spa and hair replacement industries, they want to know the status of their hair loss and if the products they are using to promote hair growth are actually working. How to achieve this? HairCheck !

What makes HairCheck technology revolutionary is that it works as the first line of defense against hair loss. It has the ability to simultaneously measure both the number of hairs per square cm. of scalp, and the diameter of those hairs and display them as a single value called the Hair Mass Index (HMI).

Hair stylists can clinically evaluate if the client’s score is moving up, indicating growth or down, indicating loss. HairCheck enables hair professionals to manage hair loss and hair breakage and can help determine if the client is shedding, thinning or balding and recommend appropriate over the counter products to help volumize hair. If the over the counter products do not achieve the level of success that is desired, the stylist can then recommend the client to see their dermatologist for a proactive verses reactive course of action against thinning hair or balding.

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HBA: WHO SHE IS - WHAT SHE WANTS

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BE along with Trae Bodge* attended 2010's HBA Global Expo & Conference held at the Jacob Javits Center, New York City, NY. This year's show had more than 600 International industry suppliers and educational partners presenting their newest products, innovations, and expertise.

What did we come away with this year?...excitement and insight on how to reach a customer who is heavily influenced by a digital revolution that causes a chain reaction of speed. Speed to connect, speed to express and speed to change is an exploding LifeStyle that we're just now starting to understand.

The challenge for us as product developers and marketers is to align with, and draw from, a consumer who wants to be part of the creative process. She demands convenience with choices at her fingertips compounded by the need of emotional connection. Because she expresses an uninhibited opinion of what fits her needs at the moment, our relationship with technology begs us to engage with the consumer at a personal level.

It's intriguing and challenging...we're in a world of learning and exploring that leads to new paths of opportunities. We hope you enjoy these discoveries as much as we did! Feel free to let us know your thoughts at info@beautyedgeinc.com

* Trae is a 20 year beauty industry veteran and one of the founders of the cult beauty brand, Three Custom Color Specialists. She provides product development and brand messaging services and is the "resident beauty guru" at mainstreet.com

THE MILLENIAL EDGE: Constant Change

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Roben Allong, key Marketing Strategist from RealityCheck Consulting Network, LLC presented the latest update on The Millennials.

From Trends Other Than Formulation: A Panel To Take Note Of Session

According to Roben, Millennials or Gen Ys are that key audience referred to as the Net generation. According to some marketers, they don't remember a time when the Internet did not exist! They're deemed to be the most technologically savvy generation to date.

THE STATS

Born between 1978 and 2000* . Last generation born in the 20th century . Between 10 and 28 years old . 76-78 million in population in the US . Roughly 25% of the US population . 90% in the US own a PC . 82% in the US own a mobile phone . Also know as Generation Y, Echo Boomers, Digital Natives, The Net or Dot.Com Generation and Generation Y Not

*based on research using the years 1978-2000

THE WORLD THEY LIVE IN

Encourages Socializing 24/7 + information gathering + giving an opinion. . Builds Community thru Technology via Beauty Blogs, YouTube, Facebook, MySpace.com, etc. . Sees creative equity as valuable. . Allows for sharing information about themselves and others at an unprecedented comfort level.

HOW THEY THINK

They are the "Me" Generation. They know themselves and focus on their individuality. . Personal information sharing is viewed as a life benefit that builds friendships and reputations as well as establishes communities. . They are more involved and take on more responsibility, which helps them gain insight to express themselves in a more creative way.

HOW TO CONNECT WITH THEM

Micro-market to small niche groups and their online sub-networks. . Invite them to be creative in helping define what your brand is, what it can be. . Parallel their point of view. Communicate what the brand stands for on a local level to increase traction . Help them connect and stay constantly connected with others in mobile and multiple locations: their homes, social settings, on-line, at work. For them, life is an expedition. Be the brand that helps them enjoy the expedition and make it more meaningful for themselves and others.

Contact Roben at robena@realitycheckinc.com for a copy of the presentation and a more in-depth explanation of Who They Are and What is to Come for this generation.

THE FEMININE EDGE: What She Wants

From What Women Want: The Consumer At Every Age Session

Reported below are color cosmetics and skin care needs for the evolving woman. Excerpts from "What She Wants" were captured from Peggy Lee, AVP of Creative at Maybelline on women ages 14-20 and Karen Young, CEO of The Young Group, on women 50+.

AGES 14-20:

She is experimental She likes makeup that is portable. She favors brightly colored and shimmery shadows. Foundations should have light coverage and a matte finish. She prefers lip products very colorful but sheer. She favors skin care with a light texture that helps to treat blemishes.

AGES 20-30:

She is experimental but is beginning to form cosmetic purchasing habits. She is most likely a career woman and will spend a little more on herself. Colors are fun but also practical. Multi-functional products with long-wear benefits are key. She prefers foundation and lip products with light to medium coverage. She favors skin care that is easy to use with the added benefit of SPF.

AGES 30-50:

She is more well-rounded and less likely to respond to trends. High performance, nourishment and long-lasting cosmetic formulas benefit her needs. Colors are more conservative. Medium - Full coverage foundation and lip products are necessary.

AGES 50+:

She is harder to capture because she has already formed many of her cosmetic purchasing habits. She has moved from products that "protect/preserve" to products that "repair/enhance". Her skin is thinner and tends to be drier. Products must offer intense moisturization, cell-regeneration, collagen/elastin rebuilding and soothing ingredients. Products should treat redness and offer sun protection. Full coverage foundation and lip products are necessary.

THE MULTIETHNIC EDGE: Women Of Color

From Reaching Every Woman: The Multiethnic Market Session

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Susan Akkad, SVP Corporate Marketing, Diversity, noted that 1/3 of the US are people of color, so in reality, Women of Color are becoming the new mainstream". She advised that when considering the ethic customer, that we remain aware not only of her skin tone and needs specific to her skin type, but to her culture. For example, when you are addressing Latina's, consider how you can market to her in a way that resonates with her "Latina-ness" in concert with her "American-ness".Black women, on the other hand, are often coming from a matriarchal place they are in charge and tend to feel strong and confident. She must be spoken to with this in mind.

Cheryl Wilson, Marketing Director of Fashion Fair, provided stats that drove Ms. Akkad's position home: Black women are spending 9 billion annually on their beauty products and this market is growing 5xs faster than the general market. Latinas are not far behind, spending 6.8 billion annually. Ms. Wilson also addressed skin tone from a technical standpoint by illustrating how women of color have different needs due to a higher level of melanin. More melanin, while protecting the skin from some sun damage, also makes the skin more reactive to certain ingredients, more susceptible to seasonal changes and therefore, unpredictable. Skin of Color has over 35 variations, where Caucasian skin generally has under 10, which makes providing an adequate range of skin-toned products very challenging from a SKU standpoint. Ms. Wilson advises that in order to address the needs of Women of Color, you must deliver a large range of shades, provide innovative - yet easy to use - solutions for the unique needs of Women of Color, while still portraying an authentic and varied beauty representation.

Lubna Khalid, Founder of Real Cosmetics, said, "What Women of Color want from their beauty products is to be included; to find the right shades to match their skin tones; to be represented and included in imagery and advertising so that they can see themselves reflected. Imagery that is attainable and real and makes them feel beautiful. They want to trust the company, trust the claims and feel good about the products. Women want a company that cares, not only about them, but that makes a difference in the world. All women are beautiful and we can help make them all feel that way.

THE INSPIRATIONAL EDGE: What Makes Her Feel Special

Every so often there is a special story behind the making of a scent. And so it is for this year's 2010 HBA International Package Design Award for Bella Una which translates to "Beautiful One". The fragrance won against industry moguls including Sephora and L'Oreal. Looking deeper into the brand, one will soon discover a history of greatness. Bella Una is deeply rooted from the idea that all women should believe in themselves and that everyone's differences is what makes them unique and beautiful.

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The winning signature scent is different from all of the others that are soon to launch. It is inspired by the creator's fondest childhood memories and contains a "love letter" written to the creator's mother; reminiscent notes in the scent connote tantalizing smells coming from the kitchen and tea parties with her friends real and imaginary, and is comprised of affectionate, comforting notes that warm the heart and inspire a smile.

Beyond the fragrance, Bella Una's unique nature is in its presentation that begins in a sustainable mulberry bark box. Nestled within the box is a handwritten love letter found in an envelope sealed with a natural pressed flower. The letter rests on top of an exquisite bottle that contains the inspirational fragrance.

Newly launched scents will be assigned a female's name and will have qualities that lend an idea of where “she” came from in the love letter. Each name will tell a tale and have a journey, always creating a persona rich with romance and love.

To learn more about Bella Una please visit Bellauna.com or contact the creator Kym Wechsler at 424-BellaUna

THE COLOR EDGE: 2011 Color Cosmetic Direction

Jamie Ross, Creative Director of The Doneger Group, presented a comprehensive guide to expected seasonal fashion/color trends for 2011.

Seasonal Trends:

"Idyllic" - Winter/Spring

Fashion - Vintage sensibility, referencing the 50's and 60's. Fabrics - Soft, ladylike and ethereal. Antique lace and youthful styles will be prevalent. Colors - For clothing and makeup; pinks, lilacs, grays and soft apricots. Finishes - Almost chalky or velvety.

"Jubilant" - Spring/Summer ("South America, by way of Miami")

Fashion - Daring and impactful in their prints and color direction. Patterns - Painterly brush strokes, stripes and polka dots. Colors - For clothing and makeup;Â bright and bold, yet grounded by browns and dark purples; lots of bright colors on eyes and/or lips. Finishes - both matte and glossy.

"Travail" - Fall

Fashion - Casual and utilitarian. Fabrics - Lots of denim, leather and shearling. Colors - For clothing and makeup, dark, inky blues that are softened with taupes or browns and accented with coppers. Finishes - Almost imperfect.

"Cavalier" - Winter/Holiday

Fashion - A sense of heritage with a touch of the "haughty and naughty" with equestrian styles, tweeds. Fabrics - Leathers, faux furs, suedes and brocades. Colors - For Clothing and makeup, port wines, purples and berries, accented with metallics. Lips will be dark with subtle eyes. Finishes - Dark and suede like.

THE SHOPPING EDGE: Where to Meet Her

From Predicting What Consumers Want to Buy: How and Where They Want to Shop Session

Where She Shops

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For further information on What Consumers Want to Buy contact Karen at karen@ygroup.com

Ecommerce - The internet will influence more than 50% of retail sales by 2014. Forrester . OnTheGo (Mobile) Commerce - 37% of smart phone owners purchased $1.2B in 2009 . AtHomeParty's - $28B total sales 2009 . FromHerCouch - Over $10B in sales via TV . Factory Outlets - By 2012, Saks, Neimans, Barneys, Nordstroms & Bloomingdales will have more factory outlets than traditional stores . VenderSpenders - Vending machines provide instant gratification on the go. Currently flat irons, caviar, books, gold bars, meat and beauty products can be found in vending locations.

From The Changing Face of Beauty Distribution Session

Direct To Consumer

Donna Tarantino-Loyle, Director of Health and Beauty at Shop NBC, addressed the increasing relevancy of direct-to-consumer sales. 10-12 years ago, this medium was largely ignored by prestige brands, but it has progressively become an opportunity that brands consider seriously. With lives that are increasingly busy, many consumers will have even less time in 2011 than they did in 2010 to shop in stores. Television sales can reach the consumer at home allowing a brand to present a consistent, controlled message and experience.Unlike in-store, a brands message can be diluted. With features like auto-delivery and easy-pay, the shopping and fulfillment is made that much more convenient. Couple that with an avid online community, women will still be able to feel connected.

Traditional Retail

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Howard Kreitzman, VP of Cosmetics and Perfume at Bloomingdales, shared what Bloomingdales is doing to stay relevant. With the recent redesign of their 59th street branch, Bloomingdales is successfully addressing the needs and preferences of today's consumer by creating a unique and memorable experience allowing her freedom of choice on how she shops. They have also partnered with Space NK installing mini Space NK outposts in several locations as a way to feature niche brands. Retailers could certainly take a page from the Bloomingdales playbook in 2011.

Social Media

Maria Sansotta, Marketing Director of Tarte, cosmetics outlined their social media strategy. She encourages brands to truly embrace social media by creating an online family and keeping them up to date on news and events. She also advised that brands regularly thank their customers with special discounts and offers and keep them informed by providing regular video how-to's.

Emerging Markets

Karen Young informed us that the U.S. is only 47% of the world market. Brazil is the #2 hair care market in the world, after the U.S.; India and China are players to be addressed seriously as well. Her suggestion was that brands should first establish themselves in their country of origin, and then tailor their international approach to each country they are targeting.

THE FINAL EDGE: Opportunities in 2011

Due to busy lifestyles, multitasking, one-hand application and TSA-approved sizing (for air travel) will continue to be attractive products for on-the-go consumers.

Reconnect with the consumer and identify her needs.

In a troubled economy, the consumer is more conservative - she is "de-stocking", which means she is using up what she has at home and will only buy products she feels she truly needs.

Focus and streamline products and their messaging to remain relevant.

All brands have the same access to technology and packaging, focus on the targeted consumer and be authentic in brand messaging.

(Credits - Karen Young)

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THE MAKE UP SHOW NYC

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Beauty Expert Trae Bodge* representing BE attended The MakeUp Show in NYC.  The MakeUp Show was created and co-produced by The Powder Group and Metropolitan Pavillion.  They started the show together in 2005.  This year's show was held on May 16-17, 2010  .

Beauty tips, application techniques, artist must-haves and color technologies were shared by celebrity makeup artist Randy Mercer, Director Business Development and Artist relations for Makeup Forever, Kevin Bennett, and International Communications Director for Cover FX, Wanda Longo. 

Here's the Scoop on what she found...

THE DO's AND DON'Ts OF BRIDAL MAKEUP

by Kevin Bennett

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Do:

. Start with eyes first in case there is necessary clean-up from the eye shadow or liner. You never want to disturb the concealer and foundation once they are applied. . Use shades on brides that have natural skin tones as their base. Even if you are using a pink or peach, the color should contain some level of beige so the color does not look artificial. . Use a powder in a similar shade over any liner on the eye to ensure that "if one wears off, the other will remain. A good insurance policy", says Kevin. . Highlight with a light champagne/peach tone under the eyes and along the upper cheek bone to deflect light from dark circles, and to direct attention to the center of the face. . Apply lip liner all over the lips, then coat the lips with a shimmering powder. . Activate the color with lip gloss for long lasting color.

Don't:

. Use greys on a bride - with the flash of cameras, greys will inevitably make a bride look tired. . Use individual false lashes on a bride, as one may drop off over the course of the day and leave the eyes looking uneven. Strip lashes are better. Be sure to trim them so they look natural. . Use water-based foundation for brides - water-based formulations do not wear long enough. He recommends a silicone formulation as the ideal.

THE CULT EDGE: Artists' Secrets Shared

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Cover FX's Wanda Longo presented a seminar addressing HD correction techniques utilizing Cover FX products.   Cover FX is a Canadian company, whose products were created in a skin clinic in Toronto to address the needs ofpatients with severe skin issues. The range consists of foundations, concealers, primers and mineral powders. The products are available in a variety of formulations for different skin types and all of their products have therapeutic benefits.

Wanda demonstrated how to cover a tattoo (or spider veins on the face or body) and provided the following tips: . Do not prime first.  Use the Cover FX concealer or a highly-pigmented concealer that is much lighter than the natural skin tone. . Pat a thin layer of concealer onto the skin with a brush or sponge. . Set with powder. Apply a thin layer of a shade that matches the skin, patting it in. Repeat if necessary. >>www.coverfx.com

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Celebrity Makeup Artist Randy Mercer presented Kit Essentials: Cult Items for Every Artist's Kit on behalf of Alcone. Randy has worked on everyone from Barbra Streisand to Tina Fey. Randy's approach is "Makeup that lives well on the face and stays put".   Randy is a big fan of the faux face lift, so he demonstrated the Mark Traynor Face Isometric Beauty Band and the Traynor Face/Neck Lift tapes and bands on an older model to show how to temporarily remove years from the face.   Randy explained and demonstrated his signature "horseshoe" blush technique that makes the blush appear like the color is "coming from within the skin".

1. Apply powder blush in a horseshoe shape, the bottom of the U curving around the apples of the cheeks.

2. Fill in the U with a brighter cream blush, blend with a brush and set with powder.  

More tips and tricks:

. For long-lasting liner, use waterproof mascara with a fine brush to line the eyes - Randy's favorite is Maybelline Waterproof Great Lash.   . Use a clear vitamin stick - Randy's favorite is Mark Traynor's - blended with lip liner to create long-lasting lip color. He prefers the Visiora pencils in the nude tones.   . Apply a concealer last so it does not need to be touched up after eye shadow fallout (see Kevin Bennett's similar tip above).   . Use taupe eye shadow on everyone.   . Individual lashes are great for natural, but well-defined eyes - always set them with waterproof mascara.   . Always set makeup with powder. Randy recommends Visiora PC compact powder.   >>www.alconeco.com

THE TECHNO EDGE: Innovations in Color

Face Atelier has (literally) hundreds of products, so there is something for everyone.  Here are some of their notable problem solvers:   Lip Lock -   a clear shellac that locks in lip color. Lip Putty -  a clear balm that is used under lipstick to fill in fine lines. Transforming Gel - can be blended with any loose or pressed powder product (including shimmers), transforming it into a long lasting paint for the face or body.   >>www.faceatelier.comBeauty for Real is a new brand founded by veteran makeup artist Leslie Munsell. Beauty for Real launched with one essential lip pencil, which is for all skin tones and a collection of long-lasting plumping lip glosses that are infused with marine collagen, grape seed and green tea extracts, aloe vera and avocado oils. The glosses come equipped with a light and mirror for easy application anywhere. A new, non-smudging mascara equipped with the same handy light and mirror has also just been launched.

Youngblood is another collection with something for everyone. Youngblood is a mineral line that is known for minerals done well. They offer foundations (loose and pressed powder and liquid), mineral primer, concealer, bronzer, blush, eye shadow, the works. Their newest addition, Hi-Def Hydrating Powders in White and Warmth (a must for darker skins), are some of the softest powders out there.

The Mehron Makeup Celebre Pro HD concealer has 16 shades, divided into 4 color families: Light, Medium, Medium Dark and Dark. The formulation is enriched with Aloe, Pomegranate and Vitamin E. Mehron is a Pro line with a broad collection of tools, body paints, glitters and special effects kits.

Trae Bodge is a 20 year beauty industry veteran who, in addition to being a freelance beauty and lifestyle journalist, consults with beauty companies on color product development and establishing brand voice.  Trae is currently at work on a series of practical beauty how-to books. Trae can be reached at traeconsults@gmail.com

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THE MAKEUP SHOW NYC

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BE attended The Makeup Show NYC on May 17th-18th and learned the latest trends in blush... With the summer months approaching, what looks better than a glowing complexion, so we decided to ask the experts the best ways to blush.

THE BLUSHING EDGE: Why We Flush

When we get embarrassed, excited or aroused, the blood vessels directly under the facial skin enlarge allowing for a greater amount of blood flow to the skin. The result is a natural looking flush, one that make-up artists, make-up users and make-up manufacturers try hard to emulate with a variety of blush shades and formulas. Ever notice the rosy glow of a child playing outside, the pretty warmglow on your cheeks when someone special whispers in your ear or the natural flush you get when you laugh? That perfect color makes us look youthful, natural and fresh and that's what can be achieved with the proper blush.

THE COLOR EDGE: The Importance of Blush

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Many women skip blush all together which is one of the biggest beauty mistakes according to the pros at the makeup show. Nothing makes a woman look more radiant than the right application of blush. Blush adds warmth, brightness and a natural-looking glow to the complexion just as blushing the natural way does.

Why then do so many women skip the blush step during makeup application? The myriad of formulas textures and shades leave some women bewildered, while the proper way to apply blush trips others up. But no worries - with the help of our friends at The Makeup Show, BE brings to you some foolproof tips and tricks on perfect blush application.

THE TEXTURED EDGE: Finished Look

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Pressed Powder Blush has come a long way since the days of Dallas and Dynasty when a mauve colored stripe of blush lined the faces of many an 80's super-model. While powder blush used to offer a flat one-dimensional color that was hard to blend and lookedunnatural, today's powder blushers often contain several colors swirled or baked together. According to the pros at MAC, the result is a more natural looking cheek color that adds dimension and reflects light imparting a glow like nature intended. Pressed powder blush works great over liquid or mineral foundation and can work for all skin types. For the most natural just flushed look, look for a pressed mineral blush, ‘baked' technology or a compact containing complementary colors that can be blended together. Swirl powder blush over the apples of the cheek and then sweep up to the hairline and blend.

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Loose Mineral Blush offers the benefits of good for your skin minerals while adding luminosity to skin. The MakeUp Experts at the makeup show suggested mixing 2 colors toachieve a glow that best mimics a natural flush and added that using a bit of pink on top of a bronze shade really gives the most natural sun-kissed look. When going for the bronze look, do remember to brush a bit of blush along the jaw line, forehead and the bridge of your nose, places where the sun naturally kisses your skin.

Cream Blush can be perfect for dry skin and for those looking for a dewy fresh finish. Our friends at Stila say the key here is to blend well to avoid a heavy look. And the pinker/rosier the shade the better to stay on the apple of the cheeks or risk looking like a baked lobster.

Gel or Blush Tints are perfect for oily skin and great for use on bare skin. The pros at Smashbox warn that these formulas tend to dry quickly so you'll have to blend quickly to avoid a blotchy stain, but when done correctly, your skin looks as if it is glowing from within. These blushes do give a pop of color to the cheek but since they are translucent, the look is clean and natural.

Too much flush? - don't worry the experts at Youngblood shared this tip with us If you applied too much, just dust a bit of translucent powder to tone down the color.

So ladies, this season don't skip the blush - summer is a great time to flaunt gorgeous radiant skin enhanced by just the right blusher.

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FOOD, SCIENCE AND BEAUTY

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BE attended a delectable lecture called The Science of Taste and the Chemical Foundation of Flavors and Foods at the New York Academy of Science in NYC. Presenters were Harold McGee, food columnist of the New York Times and Linda Bartoshuk, Director of Human Research at the University of Florida, Center for Taste and Smell.

We delved closer into the culinary world and explored Food Science innovation and molecular gastronomy which was pioneered by Ferran Adri'a. A fun and interesting event, we walked away with fresh ideas and thoughts that can easily be crossed over into the world of beauty.... mixed with a "spice" of the imagination!

Here's what we found:

5 Food Science Innovations

*** Scroll down to D.I.Y. BeautyFood Fusion for a chance to win a $25 gift card from Chef Central

. Disguising a Flavor to Confuse or Surprise

. Unusual Temperature

. Deconstruction of a Dish

. Presenting Foods with Ambient Aromas

. The Rise of the Miracle Fruit

TheCreativeEdge - Starter Concepts

We thought to ourselves, how can we translate current trends in Food Science into unique BE BeautyVision thought starters? Here's a few fun ideas:

Disguising a Flavor to Confuse or Surprise

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Chef Heston Blumenthal created the Bacon and Egg breakfast, which is actually an ice cream dish. Customers who expect a traditional bacon and egg meal are in for a surprise when the server delivers ice cream, with red pepper compote, caramelized brioche, buttered caramel and a few drops of maple syrup. All served with a cup of jellied tea!

BE BeautyVision - How about a tubed lip stick with a center core that has one flavor on the inside like sweet chile pepper and second flavor wrapped on the outside like luscious strawberry mint?Studies show that the average woman consumes up to four pounds of lipstick in her lifetime, it might as well be flavorful!

Unusual Temperature

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Chef Heston Blumenthal also created the Hot and Iced Tea, which consists of a cup filled with half hot tea and half iced tea. The cup is split vertically with the two liquids, presenting the customers with an unusual experience.

BE BeautyVision - In the winter time, we hate nothing more than to put on a cold body lotion after a warm shower. A self-warming body cream for the winter could be just the key to this problem. In the summer, a cooling body lotion could help soothe and refresh parched summer skin.

Deconstruction of a Dish

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Harold McGee spoke of Jose Andres who created a deconstructed wine dish by creating a white wine gelatin that includes a taste of each of the flavors found in the drink such as walnut, apple and peach notes.

BE BeautyVision - Have fun with a colorful, vitamin packed fruit jello-ed face mask! Imagine good for your skin, cubed fruit juices with a jello-like texture that are mask-able and edible too!

Presenting Foods with Ambient aromas

Daniel Patterson created a pink grapefruit mousse that caps supreme of citrus macerated with a splash of cognac and tarragon. A generous drop of oil with the essence of ginger, black pepper, grapefruit and tarragon, all flavors in the appetizer, rests on a plate beside the bowl. Diners are then instructed to rub a little on their skin to create the full experience.

What are the benefits of rubbing this tantalizing food grouping on your face?!

All ingredients have promising characteristics for cosmeceuticals and cosmetic products.

. Ginger is excellent for stimulation and warming effects.

. Grapefruit has cleansing and toning effects on skin.

. Tarragon is an antiseptic and stimulant.

. As a constituent in a blended cream, Black Pepper can be used for tired aching limbs, sore muscles and rheumatoid arthritis.

The Rise of the Miracle Fruit

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According to Harold McGee, there has been a revival in food tasting events, referred to as "flavor tripping parties". The tasters consume sour and bitter foods such as lemons, radishes and beer to experience the taste changes that occur. When the fruit is combined with acids, it strongly stimulates the sensation of sweetness on the tongue.

BE BeautyVision...hhhmmm....here's food for thought for all of you chemists out there...If the fruit makes acidy food taste sweet... what happens if the fruit molecules are infused within acidic facial chemical peels?...is there a new way here to deliver proteins or hydrating sugars to the skin?

D.I.Y. BeautyFood Fusion

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YOUR TURN!!...Create a Cosmetic Beauty Concept using a Food Science Trend.Use 10 words or less.

Send concept entry to info@beautyedgeinc.com

The random winner will receive a $25.00 gift certificate to shop Chef Central

>>chefcentral.com

Entry deadline March 27, 2009

We hope we left you hungry...inspired...and bubbling with more ideas!

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GLAMOUR GALS - BEAUTY FAVORITES & INSPIRATION

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BE attended The GlamourGals Leadership Training Institute at Helen Mills, NYC on Saturday, November 22, 2008. We spent some time with the young ladies of GlamourGals coined "GG" and the organization's founder, Rachel Doyle.

GlamourGals is a non-profit organization that brings teens and the elderly together to create smiles that span generations! The young women of GG, organize chapters throughout the U.S., make appointments to visit the senior facilities, and provide complimentary facials and makeovers to a "senior" generation of women.

During our visit, we got the scoop on this one day training and the vision of GG from Rachel Doyle. We also had a fantastic opportunity to ask questions from 105, 11-19 year old GG's about their preferred beauty products. Here they are:

GG's 6 Beauty "Favorites"

1. Favorite facial cleansing product form......Creamy Cleanser

2. Favorite, "can't live without" facial skin care product...Moisturizer with SPF

3. Favorite facial product skin care benefit.....Clears Acne

4. Favorite lip product form...Lip Gloss

5. Favorite fragrance scent....Soft Floral

6. Favorite way to purchase cosmetics...Friend's Recommendation

EdgeNote:

moisturizer with healthy skin benefits, lip balm, fruity fragrances and shopping at drugstore's were close contender favorites.

THE LEADERSHIP EDGE: Gearing Up for Success

The Leadership Training Institute

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What is it?

A day centered around three key learning points.

The first is anecdotal skill building. A group of leading beauty industry panelists and speakers bring concepts and ideas to life and present real examples of how they apply communication skills. These inspirational speakers become role models for the GG volunteers.

Second, is actual presentation skills. GG works hard to make sure that a majority of the volunteers are actively participating throughout the day. For example, they introduce and thank speakers, they present ideas, give speeches or share discussions in front the group. The organization also has interactive workshops where they can take the ideas that they just learned and incorporate them with their own knowledge and style and work together as a group. These two skills; presentations and group work, are essential to the work place and their future careers.

Third, the day allows the volunteers to connect and network with one another. Meeting, sharing and working with others is important for volunteers because GG knows that volunteering can be difficult sometimes. If a girl knows that there is a network of other girls they can connect with in those situations, it will help them continue. For their future, learning to network and meet new people is important to successful business skills.

Ayana, one of the GG's, told us about how inspiring it is to make an older person smile and that it gave her an "awesome feeling". The women at the nursing homes always ask when the girls are coming back and are so grateful for the friendships that are made.

THE FUTURE: Growth

What does the future hold for GG? For almost a decade now, GG has experienced exponential growth which has doubled in size over the past couple of years. As an organization looking to create a sustainable future, GG is working on instituting programs that allows its volunteers to continually build their skills and retain its volunteers.

GG hopes to grow to 1,000 volunteers by year end 2009.

THE INSPIRATION....

As we absorbed all of the excitement and experiences that impact the world of the GlamourGirls, we thought...What inspiration can we draw from GG and their influence on the elderly and their cosmetic favorites?

... could there be room for a modern fruity fragrance enhanced by a classic scent just waiting to be made into a GG signature fragrance?...and, perhaps a GG "cult" sheer gloss wearable by young and mature women?...let's not forget about a light moisturizer with sun protection which can be beneficial to women of all ages.

Either way, all three products would be a great success with young girls and mature women. Don't you think it's about time a cosmetic product can satisfy such a wide range of women?

To learn more about GlamourGals, please visit glamourgals.

SPA AND RESORT EXPO AND CONFERENCE & THE MEDICAL AESTHETICS CONFERENCE AND EXPOSITION

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BE visited The Spa & Resort Expo along with The Medical Aesthetics Conference in NYC, NY. This is a combined conference that covers the scope of both current spa treatments and products along with innovative medical cosmetic services. We tried new products, relaxed with the iin light laser therapy (very cool and therapuetic experience!!) and took a trend "snap-shot" delivered in this issue of OnTheEdge.

While this may not be one of the "bigger" conferences of the year, it certainly did deliver innovation and unique ideas as starter points to generate creative concepts and "out of the box" beauty options. (see TheKissingEdge) Enjoy this issue and feel free to let us know your thoughts at info@beautyedgeinc.com

THE CUSTOMIZED EDGE: Customized Therapies

t spheres ® customized aromatherapy massage! After over 15 years of research and development, t spheres ® combines two of the most researched alternatives for treating stress: massage and aromatherapy. Never available before, this two in one portable product allows the user to individualize when, where, and how to self-massage while incorporating the benefits of aromatherapy essential oils. The special rubber material that composes the massage balls allows them to absorb and retain essential oils that last from 3 to 6 months. Available in 3 aromatherapy infusions & colors, each set includes a spray-top re-infuser and simple "how to use" pictorial instructions in a travel bag.

How does it work?

Aromatherapy is released from t spheres ® upon contact. This allows for natural stress-relief. When the original aromatherapy infusion oils run out, the t spheres can be re-booted using the included spray-top re-infuser.Each set has its own unique set of benefits. The Perk Up set combines peppermint and grapefruit, giving the user improved concentration and circulation.

Peppermint’s beneficial qualities:

. Decongestant . Reduces fatigue, increases mental alertness . Traditionally used to treat travel sickness and heartburn

Grapefruit’s beneficial qualities:

. Antidepressant and emotional stimulant . Diuretic qualities . Helps in treatment of S.A.D. (Seasonal Affective Disorder)

Also available are Inner Beauty with Rose Geranium infused t spheres ® for lifting the spirit and allowing your inner beauty to shine, and a smaller set of tiny t spheres, Pep-Up-Mint, which uses peppermint to naturally reduce pain and increase concentration. t spheres massage balls can be heated, cooled, and used almost anywhere on the body.

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DoshaCareOrganic skincare that evolves with you! How? The DoshaCare products are based around the users individual doshas; worldly elements that supports inner peace, outer health and ageless living. Combined with this is the knowledge of the Ayurvedic tradition of India with the sophistication of western science.

The three main doshas are Vata (wind), Pitta (fire), and Kapha (earth). Before selecting products, customers identify their primary and secondary doshas by answering an eight-question quiz. The answers help customize which products “fit” the user. With 17 individual products to choose from, DoshaCare offers varied solutions to help balance and address all of the characteristics of any given skin type!

Vata skin is dry to dehydrated. Pitta skin is normal to sensitive. Kapha skin is oily to congested. Cleanser, masque, and moisturizer should be chosen based on the primary dosha. Skin regimens can be further customized by choosing the DoshaCare Elixir based on the secondary doshas. The skin dosha is more than just a skin “type”- it reflects one’s personality and general nature. DoshaCare’s products are designed to help the consumer achieve an authentic radiance - inside and out!

DoshaCare also prides itself in offering both natural and sustainable products. 98% of all ingredients in DoshaCare come from botanical sources and most are organic and wild craft harvested!

The DoshaCare Journey Includes:

. Rituals . Routine . Self Massage . Meditation . Daily exercise . Vibrant Foods . Hydration . Affirmations

THE ACTIVE EDGE: Innovative Ingredients

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The secret to ageless skin in 10-14 days! This revolutionary anti-aging product collection was discovered in Provence and devised from a secret French formula. The formulas in Adorage, blends nature (phytoextracts), with science (active ingredients), to create a unique product that restores glow and youth to the skin.

Innovative active ingredients include Glycolic Acid, Retinol, Hyaluronic Acid, and Vitamin C. Phytoextractingredients serve as powerful antioxidants to fight the effects of aging and interact with biochemical processes to improve skin’s appearance and health.

Phytoextracts and their benefits

. Soya extract: Boosts and maintains the skin’s production of collagen. Also fights moisture loss. . Wild Yam extract: A strong antioxidant, restores hormonal balance of the skin. . Mulberry extract: Keeps skin fresh with its mild brightening and clarifying properties. . Sunflower extract: A powerful antioxidant, gives skin clarity and suppleness. . Rosemary extract: One of the strongest antioxidants known in dermatology. Known for its miraculous lifting and rejuvenating effects. . Jojoba extract: An incredible moisturizer and anti-inflammatory agent. . Shea Tree extract: Softens skin with natural fatty acids and protects it from dryness as well as other climatic stresses.

Featured Product

Powerful 30% Arnica Gel helps significantly reduce patients’ bruising and swelling due to esthetic injections, chemical peeling, laser and mesotherapy injections.

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Cellergie ®Anti-aging NADH Cosmeceuticals newly launched to the U.S. What is NADH? NADH stands for Nicotinamide-Adenine-Dinucleotide. The H stands for Hydrogen, which reacts to the oxygen in cells to produce water and ATP (chemical energy). The more NADH a cell has available, the more energy the cell can produce, making it function better and live longer.

It was originally believed that NADH was too unstable to be used therapeutically. After 20 years of research it has been done and the Cellergie ® NADH Cell Serum is the result! Why is this important? When people get older, their cells don’t produce as much ATP and water, causing the cells and skin to age. NADH is also one of the most important coenzymes in the body, essential for more than 1000 metabolic reactions:

. NADH increases ATP energy in every cell. . NADH repairs altered DNA and damaged cells. . NADH acts as one of the strongest anti-oxidants.

Used by Dermatologist, the NADH Cell Serum produces a true anti-aging effect for the aging skin by restoring water and energy and making the skin appear younger and firmer.

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SkinCeuticals Phloretin CF ™ Broad-Spectrum Antioxidant After five years of research Phloretin from SkinCeuticals is a newly identified molecule derived from the bark of apple, grapefruit, and pear trees! Skin gets strengthened support on the inside and a more radiant, firm, and youthful appearance on the outside.

It is known for its antioxidant properties and has been studied as a pigment-regulating agent. Phloretin has a unique molecular structure which makes it such a powerful antioxidant as well as a anticancer, antifungal, antibacterial, antiviral, and anti-inflammatory agent. Phloretin CF ™ capitalizes on all of these aspects, the result - a broad-spectrum treatment that fights skin damage at every level!

The broad-spectrum activity of Phloretin CF ™ :

. Prevents DNA damage . Stimulates collagen and elastin synthesis . Inhibits UV-induced discolorations and erythema . Accelerates skin’s natural repair process

Phloretin CF ™, proven to be a powerful antioxidant, helps correct visible signs of photo-damage, particularly age spots and discolorations. Clinical results show reduction of wrinkles, laxity, mottled texture, and age spots for dramatically healthier, stronger, and more radiant skin in as early as four weeks!

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CorSilver service treatment for the face™ Blown away by the success of their Silver Soap®, Cor has recently launched an extreme line of products to complement the benefits of this wonder bar. The cumulative effects of Cor’s cocktail of ingredients works uniquely for each individual, resulting in a natural, dewy-fresh glow of youth.

The Cor system is a convenient, simple set of products that cleanses and works effectively to achieve wonderful results for skin. With its new moisturizer, serum, and age-defying eye cream, it is now both possible and easy to have and maintain a perfectly polished face.

The products are designed to even out skin tone, cleanse, moisturize, and replenish collagen. All of these new products are based on the original Cor technology, using many of the same natural ingredients.

Natural Ingredients used in Cor and their Benefits

Silver: blocks and kills bacteria, speeds growth and repair of cells. . Silica: helps other ingredients penetrate the dermis layer of the skin. . Collagen: Cor soap contains 4 different types of collagen.

Chitosan:  a natural fiber that evens the skin tone and cleanses the skin. Sericin: a natural protein made from silk. It binds moisture and has UV ray inhibiting properties.

Foam...rinse...glow ®

THE LASER EDGE: Advances in Light Therapy

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IInnLight - World’s first Molecular Massage™ The iinnLight Pro™ therapy system is the first light laser company to offer a non-invasive Molecular Massage™, a unique way to produce natural anti-aging effects. Light Emitting Diodes deliver rejuvenating photon light that, when absorbed into the skin, is transformed into energy that stimulates growth, repair, and regeneration of the human body.

iinnLight Pro™ therapy can even be administered multiple times per week to reduce stress and promote healthy aging. In just one 30 minute session, the iinnLight Molecular Massage™ provides the following benefits:

. Relieves stress . Promotes restfulness . Increases energy . Minimizes appearance of lines/wrinkles . Increases the efficacy of topical treatments

iinnLight also offers a variety of different therapy programs, each using different wavelengths (colors) of LED illumination. The Facial Program bathes the face with all of the wavelengths of LED illumination. This results in more production of collagen, and reduces appearance of fine lines. The Blue Wave Program uses mostly blue wavelengths of LED illumination, elevating the mood and increasing alertness. The Relief Program uses mostly red wavelengths, providing pain relief and reducing inflammation.

The SmartXide DOTThe innovation of CO2 laser technology. The CO2 laser – the “gold standard” in skin resurfacing technology since it was first reported in 1991 – produces superb results for patients. However, traditional CO2 laser resurfacing removes the entire skin surface, which results in a prolonged and somewhat difficult recovery. SmartXide DOT technology offers results approaching those of traditional CO2 laser resurfacing, but with complete recovery in only a few days!

The DOT system is unique because it uses customized patterns of micro-sized dots rather than attacking the skin’s entire surface. This leaves the skin around each of the perforations intact, speeding up the healing process and allowing for a more youthful appearance. The thousands of microscopic perforations stimulate collagen production to improve skin’s texture and tone. All of this is done without the pain and discomfort of traditional laser therapy. Only a topical anesthetic is needed for treatments and patients can apply makeup immediately after the procedure!

THE KISSING EDGE: Angel Kisses for Mani/Pedi's

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Asian Kissing Fish:The latest emerging trend in the spa industry! Would you let a group of tiny fish nibble at your feet? Out of 10539 surveyed, 68% said yes! And why not? After all, the traditional manicure/pedicure involves scrubbing that can be painful. It can also be embarrassing to have a technician see and deal with the skin’s imperfections.

Is it safe? Yes! Fish cannot be infected with skin conditions or infections. Asian Kissing Fish provide anonymous, safe, and effective care, and plus, most people love the feeling of being “kissed” by the fish! The gentle nibbling feels like a micro-massage and like many therapies, helps in reducing stress and treating various skin conditions.

Asian Kissing Fish ease the symptoms of:

. Psoriasis . Eczema . Dermatitis

All of these skin conditions result in dry, scaly, and painful skin. Asian Kissing Fish can help alleviate pain, reduce stress, and if nothing else, it’s a good story to tell friends!

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